Free Daily Podcast Summary
The Exit Five Podcast: Daily Summaries Delivered
by Exit Five
The #1 resource for B2B marketing professionals. Each week, hosts Dave Gerhardt and Dasha Shakov sit down with B2B marketers to break down everything from strategy and leadership to the channels and tactics that drive growth, plus what it takes to build a career in marketing. You'll find real ideas you can put to work right away, and the gut check and inspiration to keep getting better at your job.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- 4 days agointerview53 min6-min read
Top 5 B2B Webinar Mistakes (and How to Fix Them) with Logan Lyles, DemandShift
Webinars can be a powerful B2B demand generation channel when executed strategically, but most marketers make five critical mistakes: promoting only to their own list, using a dead-end signup flow, failing to offer a clear next step during the live show, segmenting follow-up only by attendance, and treating the webinar as a one-off event. By implementing a two-step signup flow, leveraging high-intent moments, and repurposing content, teams can achieve conversion rates above 10%—five times the industry average.
- 1 weeks agointerview52 min6-min read
[Best of B2B] Devin Reed on Content Strategy (Founder, The Reeder)
Despite the noise around AI and new marketing channels, timeless principles like audience focus, data-driven content, and consistency still win. Devin Reed’s success at Gong and Clari stems from narrowing channels, creating genuinely valuable content, and building trust through authenticity and data — not hype.
- 1 weeks agosolo35 min4-min read
Dave Unfiltered: How to Market Like You Give a Damn, Pick a Lane, plus Breakfast Ideas (and more)
Dave Gerhardt hosts a solo mailbag episode of the Exit Five podcast, answering community-submitted questions ranging from marketing strategy and AI to personal habits, fitness, and work-life balance. He emphasizes authenticity, empathy, and giving a shit as core principles in marketing and leadership, while sharing candid reflections on personal growth, community building, and the evolving role of founders in B2B. The episode blends tactical advice with deeply personal insights, reinforcing that sustainable success comes from human connection, not just automation or growth hacking.
- 1 weeks agointerview18 min5-min read
Why the next era of ABM targets the person, not the account (with Casey Patterson, Snowflake)
Casey Patterson, Snowflake's director of North American account-based marketing, shares how AI is transforming ABM into 'individual-based marketing,' enabling hyper-personalized campaigns at unprecedented speed and scale, while emphasizing that human connections with sales remain irreplaceable.
- 1 weeks agointerview46 min6-min read
[Best of B2B] ABM with Hillary Carpio (Head of ABM at Snowflake)
Despite the hype around AI-driven marketing, timeless principles like alignment, clarity, and serving sales remain the foundation of effective B2B marketing. At Snowflake, Hillary Carpio’s account-based marketing (ABM) strategy succeeds not because of flashy tools, but because of deep cross-functional alignment, tailored execution, and a focus on measurable business outcomes.
- 2 weeks agoroundtable53 min5-min read
AI-assisted creativity: 6 plays from real B2B teams (Exit Five Live)
#403 | We asked six B2B marketers a simple question: what’s the most creative way you’re using AI in your process right now? What tools you reach for, which prompts you run, and where you refuse to relinquish control to AI.Each marketer shared their best creative AI workflow, from start to finish. Then, they answered questions live. What you’ll walk away with:Six real creative workflows you can steal – from brainstorm to final productionThe specific tools that have earned a place on these teams (and the ones that got cut)When to trust AI for speed and when to protect the work with human judgmentSpeakers:Josh Mendelsohn, Pendo: Turn your persona research into a prep doc sales looks forward toCaitlin O. Bigelow, Blazel: Build a lead magnet that grades a year of LinkedIn posts against 30,000 peersAlexandra Franco, Empact: Turn hiring posts and public signals into a plan for reaching your ICPJessica Rosenberg, Gamma: Build one Skill file that lets any team member prototype an on-brand landing pageMike Fredrick, Walker Sands: Refresh campaign creative by testing 200 AI models at onceMaya Shah-Ceccotti, Passage Health: Turn your positioning into the context every AI tool starts fromTimestamps - Intro: making more content without losing creativity - The survey: more content, but only 18% think it’s better - Josh, Pendo: an AI skill for sales call prep - Caitlin, Blazel: AI lead magnets and a LinkedIn report card - Alex, Empact: an AI chain to find and qualify accounts - Jessica, Gamma: a brand skills library for the whole company - Mike, Walker Sands: node-based AI production - Maya, Passage Health: nine positioning questions behind an AI system - Voting on the winning play - The Exit Five community and the Experts Network Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.Convertiv - A B2B marketing agency that helps enterprise teams build an AI-powered go-to-market strategy, specializing in AEO. Podcast listeners get a free AI search review showing how you stack up against competitors. Learn more at convertiv.com/exitfive.Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.Compound Growth Marketing - A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive. Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and the
- 2 weeks agointerview16 min5-min read
Turning Events Into a Revenue Channel, plus Employee Advocacy, and Personal Brand (with Colin Kendall, CMO at SC&H)
Colin Kendall, CMO of SC&H, a boutique employee-owned consulting and financial services firm, shares how his team has driven growth by investing in thought leadership, event marketing, and personal branding—especially through LinkedIn. By helping subject matter experts become visible and credible, SC&H has increased inbound interest, RFPs, and revenue, all while differentiating from larger competitors like Deloitte.
- 3 weeks agonarrative45 min5-min read
[Best of B2B] How To Drive Revenue Through Content with Lashay Lewis (Founder, BOFU.ai)
Despite the noise around AI-driven marketing innovation, timeless principles—especially bottom-of-the-funnel content rooted in customer research—remain the most effective path to conversion and revenue. This episode with Lashay Lewis reframes content strategy as a disciplined, research-first process that prioritizes pain points over volume.
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About The Exit Five Podcast
The #1 resource for B2B marketing professionals. Each week, hosts Dave Gerhardt and Dasha Shakov sit down with B2B marketers to break down everything from strategy and leadership to the channels and tactics that drive growth, plus what it takes to build a career in marketing. You'll find real ideas you can put to work right away, and the gut check and inspiration to keep getting better at your job.
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