Why the next era of ABM targets the person, not the account (with Casey Patterson, Snowflake)
Casey Patterson, Snowflake's director of North American account-based marketing, shares how AI is transforming ABM into 'individual-based marketing,' enabling hyper-personalized campaigns at unprecedented speed and scale, while emphasizing that human connections with sales remain irreplac
Sign up to read the full summary
Free AI-powered recaps of every episode, delivered to your inbox.
Free forever for up to 3 podcasts. No credit card required.
Guest
Casey Patterson
interview on The Exit Five Podcast
Mentions
Books, people, and resources mentioned in this episode.
People
Companies
Topics
Listen to This Episode
More from The Exit Five Podcast
[Best of B2B] ABM with Hillary Carpio (Head of ABM at Snowflake)
Dave Goes UNBOUND: 5 Things B2B Marketing Leaders Are Doubling Down On
60-Minute B2B Blitz Part 2: 8 Marketers Share Their Best Plays from 2026 (So Far)
AI-assisted creativity: 6 plays from real B2B teams (Exit Five Live)
Writing for Humans: The Real AI Workflows Behind Great B2B Content
Turning Events Into a Revenue Channel, plus Employee Advocacy, and Personal Brand (with Colin Kendall, CMO at SC&H)
Get summaries like this every morning.
Free AI-powered recaps of The Exit Five Podcast and your other favorite podcasts, delivered to your inbox.
Free forever for up to 3 podcasts. No credit card required.