Curated Collection
Go-to-market — the discipline of how a company finds, wins, and grows revenue — has become its own podcast genre, and these are the shows where the operators leading the pack work out loud. From founder-turned-CMO tactics and AI-era sales motions to structured launch frameworks and weekly market debate, it's the listening list for anyone building a modern B2B revenue engine.
2 podcasts · Updated 2026
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by Exit Five
Dave Gerhardt made his name as a founder-turned-CMO at Drift and Privy before turning Exit Five into the largest B2B marketing community around. The show is its audio companion: practical, unglamorous tactics pulled straight from operators who are shipping right now. No frameworks for frameworks' sake — just what's actually working in B2B marketing, from the people doing the work.
Starter episode: The Atlassian Playbook for Building a Fast-Moving, Outcome-Driven Marketing Team

by WaitWhat
Reid Hoffman — LinkedIn co-founder and Greylock partner — built this show around one question: how companies go from zero to global, and the counterintuitive bets that get them there. Each episode pairs a marquee founder with Hoffman's own operator's-eye narration, so the stories arrive with a framework attached. The GTM lessons are embedded in the scaling stories rather than lectured, which is what makes them stick.
Starter episode: Airbnb's Brian Chesky in Handcrafted
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