Let's Talk About Hyper Shoes

Find your next running shoe on the Supwell app, home of the best shoe deals: https://apps.apple.com/us/app/supwell/id6753905424(02:00) Cole Joins the Pod(07:21) Super shoes vs. hyper shoes(08:47) What makes a shoe “hyper”(11:35) Pace and ground contact time(17:10) Nike’s shoe rollout(18:14) Product launches and brand strategy(21:16) Adidas’ record-breaking summer(21:45) Nike’s U.S. race-day reach(27:23) Charles Hicks’ Apex critique(32:06) Yowana’s first impression of the Apex(39:21) Puma Fast R 3 and Project 3(43:02) ASICS Sky vs. Edge(54:11) Lighter racing shoes(66:23) 3D-printed midsoles(69:49) Running Supply and the Rec Room NYC Pop-UpThanks for watching! Here's how you can support the channel.1. Join my app to take your training to the next level. Buy/sell/trade running shoes and swap training and shoe advice with fellow hobby joggers: https://apps.apple.com/us/app/supwell/id6753905424 2. Buy your new shoes, running gear and fuel through my Running Warehouse link. I also have a discount code on the app above that gets you 20% off apparel and 10% off fuel and discount  https://www.runningwarehouse.com/?from=supwell3. Get matched with the best running shoe for you at https://runningshoematcher.com (I built the running shoe database and matching logic. It's pretty cool and actually works)4. Buy a hobby jogger hat and other cool Supwell Certified drip at https://hobbyjogger.com5. Follow the Instagram https://www.instagram.com/supwellrunning/