Free Daily Podcast Summary
The Florist's Table: Daily Summaries Delivered
by Yvonne Ashton, Valerie McNichols
Pull up a chair. The Florist's Table is where the floral community gathers for real conversations about design, business, and life in flowers.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- 3 days ago24 min
Beautiful People: Yanique Shaw on Resilience, Community, and Building Boston Flower Co.
In this episode of The Florist's Table: Beautiful People, Val McNichols sits down with Yanique Shaw, founder and CEO of Boston Flower Co., a floral and workshop studio that's become a creative hub for weddings, events, floral education, and community. Yanique shares how she went from a marketing career to launching a flower business at the very start of the pandemic, and how a studio search turned a former parking lot into a neighborhood flower shop. She opens up about resilience, moving past imposter syndrome, representation in the floral industry, and why she still freelances for her mentors. Plus, Yanique shares what's next, including plans for a floral vending kiosk. Visit the link for show notes and video podcast: https://www.mayesh.com/blog/beautiful-people-yanique-shaw
- 2 weeks ago1h 8m
Thorns & All: World Cup Champion Bart Hassam on Floral Sculpture & Why Every Trend Comes Back Around
Abby Chick sits down with Bart Hassam, 2019 Interflora World Cup champion and owner of three flower shops in Brisbane, Australia, for a conversation about where floral design trends come from and where they're headed. Bart shares his path from his grandmother's garden in Queensland to ten years as a design assistant in Japan to the World Cup stage. He explains why copying the masters is one of the best ways to learn, and why formal floral education still matters even when it looks dated. Abby also asks the question every florist scrolling Pinterest has been wondering about: what are these hydrangea mounds called? Bart traces today's floral sculpture trend back to 1970s and '80s competition work, and explains why proportion is what separates great work from a knockoff. Plus: his take on dry stemming and why every bouquet leaving his shop gets a water source, the Australian designers he recommends following, and what's next, including a new shop and flower school in Brisbane.
- Sep 15, 202636 min
Beautiful People: Tammy Porto on Reinvention, Flower Trucks, and Trusting the Creative Pull
In this episode of The Florist's Table: Beautiful People, Val McNichols sits down with Tammy Porto, founder and creative director of Wild Nomad Flower Co., a northern New Jersey studio known for its editorial-inspired designs, immersive brand activations, and artful approach to weddings and events. Tammy shares her wildly non-linear path into floristry — from screenwriting and film casting to branding and web design — and how buying a flower truck three months after having her son (right before COVID parked it in her garage for two years) turned into the business of her dreams. She opens up about imposter syndrome, finding her aesthetic through large-scale installations and floral-scaping, and the years of invested skill people never see behind the work. Plus, Tammy announces her brand-new second business, Wild Revivals — a grand, production-style event design studio. It's a conversation about creativity, reinvention, and trusting the pull toward what's yours. Visit the link for show notes and video podcast: https://www.mayesh.com/blog/beautiful-people-tammy-porto
- Sep 8, 20261h 1m
Alex Vaughan of FLWR Shop on Pivoting to Retail, Speaking Up & Building a Brand
Abby Chick sits down with Alex Vaughan, owner of FLWR Shop in Nashville, Tennessee, for a conversation that gets right to the heart of what Thorns & All is about: the real, unfiltered side of running a flower business. Alex shares why she walked away from big-budget weddings and events to go all-in on retail — and how that pivot gave her back her weekends, her creative energy, and a customer base that aligns with her values. She's candid about what speaking up has cost her, how she grew FLWR Shop's social media without losing her voice, and the hiring philosophy that keeps her team strong: a love of beauty, attention to detail, and a willingness to wash buckets. Plus: rebuilding after a tornado destroyed her first shop, the Nicole Kidman Practical Magic moment, and what's next — a farm, and a long-awaited step into education and consulting. New episodes of Thorns & All, a Florist's Table series hosted by Abby Chick, are available wherever you get your podcasts. Visit the link for show notes and video podcast: https://www.mayesh.com/blog/thorns-and-all-alex-vaughan
- Aug 24, 202652 min
How to Build a Successful Freelance Floral Design Career: 5 Essential Tips
Thinking about going freelance in the floral industry? You're not alone - many florists are choosing this path to build careers that reflect their creativity and values. But how do you actually make it work? In this episode, Clarissa Marchia and Kate Truhlar share with host, Yvonne Ashton, the strategies that helped them build thriving freelance careers. From leveraging social media to find your first clients, to networking within the floral community, to understanding your worth and pricing confidently - they cover the real-world tactics that matter. Whether you're just starting out or reconsidering your current business model, you'll hear practical advice on setting your fee, building your portfolio, and creating a fulfilling freelance career. Pull up a chair at The Florist's Table for honest insights into what it takes to succeed as a freelance florist. Listen now wherever you get your podcasts. Visit the link for show notes and video podcast: https://www.mayesh.com/blog/5-tips-for-successful-floral-freelance-career
- Jul 20, 202626 min
Roberta Staggs on Fashion Meets Floristry, Bold Color, and Designing with Purpose
In this episode of The Florist's Table: Beautiful People, Val McNichols sits down with Roberta Staggs, founder and lead designer of Hiawathia Floral Design Co. in Indianapolis — known for her modern, editorial-style floral work and fearless use of color. Roberta shares the story of her grandmother, whose weekly sunflower deliveries first showed her how healing flowers can be, and how a single floral workshop pulled her out of a medical career and into a creative one. She opens up about training under a strict European instructor (no foam allowed — the start of her eco-sustainable practice), her storytelling approach to Art in Bloom exhibitions, and her signature series, Fashion Meets Floristry. They also talk representation in the floral industry, why knowing your "why" matters more than any trend, and Roberta's mission to make beautiful flowers something for everyone, every day — not just weddings and funerals. It's a conversation about color, purpose, and showing up boldly in every space you enter. Visit the link for show notes and video podcast: https://www.mayesh.com/blog/beautiful-people-roberta-staggs
- Jul 7, 202658 min
Natalie & Meg of Native Poppy on Business Partnership, Growth & Surviving It All
For the very first episode of Thorns & All, Abby Chick sits down with two people who changed the trajectory of her own business: Natalie Gill and Meg Blancato, co-owners of Native Poppy in San Diego. What started as one storefront (and a cold-call email that read "I don't have a lot of experience, but I'm a joy to be around") has grown into a floral powerhouse — retail shops, large-scale weddings, e-courses, a micro flower farm, a book on the way, and four locations by spring 2027. Abby, Natalie, and Meg dig into the real mechanics of a business partnership: how Meg went from brand-new employee to co-owner, why making it legal matters, how they divide and conquer a 20+ person team, and what it took to survive two floods, a car through the storefront, and a pandemic — together. Plus, their honest advice for any florist considering bringing on a partner. New episodes of Thorns & All, a Florist's Table series hosted by Abby Chick, are available wherever you get your podcasts.
- Jun 23, 202651 min
Susan Davis on Creating BloomVision: 30 Years of Floral Expertise Meets Technology
After 30 years designing weddings and events, Susan Davis knows the reality: florists need to show clients their vision before they build it, communicate clearly with their team, and execute flawlessly, all while maintaining creative control. That's why she created BloomVision, a tool built specifically for the way florists actually work. With professional templates, a curated flower library, and automatic stem counts and build sheets, BloomVision takes designers from concept to installation with confidence. In this episode, host Yvonne Ashton talks with Susan about her journey from set design to event florals, the problem that inspired BloomVision, and how the tool is changing the way florists design, present, and build their work. Whether you're curious about the future of floral design technology or ready to streamline your workflow, this conversation is for you. Pull up a chair at The Florist's Table. Visit the link for show notes and video podcast: https://www.mayesh.com/blog/susan-davis-bloomvision-for-florists
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