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by Racer Media and Marketing, Inc.
The Creative Drive is a podcast hosted by Racer’s Creator Network President Taro Koki, dedicated to exploring the world of creativity within the automotive industry. Each episode features conversations with a diverse range of creatives, including YouTubers, directors, authors, designers, builders, and photographers, as well as industry journalists and creator economy experts. Together, we delve into what drives these creators, how they got started, their creative process, their inspirations, and their insights on building an audience in today’s digital landscape. From stories of success to overcoming setbacks, The Creative Drive offers listeners a candid look into the minds of automotive creators and their journeys.
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- Sep 28, 202643 min
He Builds His Dream Porsche — Betim Berisha BBI
Meet Betim Berisha — founder of BBI Autosport, the Porsche tuning shop that's been building some of the wildest air- and water-cooled 911s on the planet since 2006. In this episode of Creative Drive, Betim breaks down how a padlocked storage unit in Huntington Beach turned into an engineering powerhouse spanning powertrain, parts, and full chassis fabrication — and why his real obsession right now is Type 99, a coachbuilt, Pikes-Peak-bred 993 making 840hp and weighing just 2,610 lbs with a driver in the seat. We talk Pikes Peak wins, losses, and near-disasters with Jeff Zwart and the BBI race team, the making of the infamous Hoonipig with Ken Block, and why Betim is now building a limited run of 50 street-legal versions of his personal dream car. Subscribe to RACER for more conversations with the people shaping automotive and motorsports culture. Follw Betim https://www.instagram.com/bbi.betim/ Follow RACER on YT: https://www.youtube.com/@Racer.HQ Follow RACER.Podcasts on IG: https://www.instagram.com/racer.podcasts Follow RACER.HQ on IG: https://www.instagram.com/racer.hq/ Follow RACER Network on IG: https://www.instagram.com/ racer_network Follow host Taro Koki on IG:https://www.instagram.com/tarokoki99/ 🌐 Website: RACER.com #BBIAutosport #PorscheTuning #PikesPeak #Type99 #CreativeDrive
- Sep 14, 202642 min
Japanese vs. American car culture - Arisa Mizuhara
Professional drifter. Rally driver. S13 owner. On this episode of The Creative Drive, Taro Koki sits down with Arisa Mizuhara to talk about her journey from Japan to California, her pink Rocket Bunny S13, drifting, rally, Japanese car culture, brand partnerships, content creation, and what it takes to build your own identity in the automotive world. Arisa opens up about starting over in the U.S., learning to navigate a completely different culture, the importance of the senpai/kohai relationship in Japanese drifting, why more women are finding their way into motorsports, and why she believes creators shouldn't force themselves to make content just because someone says they need to post every day. Her philosophy is simple: have fun, be yourself, and create what you genuinely enjoy. We also talk about the growing influence of Japanese car culture in America, Rocket Bunny's Pocket Bunny project, her dream Porsche GT3 RS, off-road adventures, and what's next for her growing life and career in the U.S. **What is your creative drive?** For Arisa, the answer is simple: **FUN.** 🎙️ The Creative Drive is available on RACER+ and all major podcast platforms. Subscribe to RACER for more conversations with the people shaping automotive and motorsports culture. Follw Arisa: https://www.instagram.com/arisa_mizuhara/ Follow RACER on YT: https://www.youtube.com/@Racer.HQ Follow RACER.Podcasts on IG: https://www.instagram.com/racer.podcasts Follow RACER.HQ on IG: https://www.instagram.com/racer.hq/ Follow RACER Network on IG: https://www.instagram.com/ racer_network Follow host Taro Koki on IG:https://www.instagram.com/tarokoki99/ 🌐 Website: RACER.com #TheCreativeDrive #arisamizuhara #AutomotiveCreators #JDM #CarCulture #YouTubeCreators #RACER #CreatorEconomy #HKS #rocketbunny #pocketbunny #JapaneseCars
- Aug 3, 20261h 23m
I Left Super Street to Bet on the Internet - John Naderi - Creative Drive Podcast
Long before YouTube creators, influencers, and social media became careers, John Naderi was already trying to bring automotive media online. In this episode of The Creative Drive, John shares the incredible story of helping shape the early days of automotive digital media—from Super Street Magazine and Overboost.com to launching Rice Boy TV pre-YouTube. He explains why traditional magazines resisted the internet, what it was like documenting Japan's legendary tuning scene before social media, and why being "too early" can be just as difficult as being wrong. We also dive into: The birth of automotive creator culture Behind-the-scenes stories from Super Street Magazine The golden era of Japanese tuning and Time Attack HKS, Top Secret, Signal Auto, Spoon, JUN Auto, and the legends of JDM Why John believes creators should think of themselves as storytellers—not influencers How to build a sustainable creator business in today's changing media landscape Why owning your audience is more important than chasing algorithms What's next for the automotive creator economy If you're a creator, automotive enthusiast, marketer, or simply fascinated by how media evolves, this conversation is packed with lessons from someone who helped build the industry before most people even knew it existed. Subscribe for more conversations with the creators, entrepreneurs, racers, and innovators shaping the future of automotive culture. https://offers.racer.com/subscribe for RACER+ and magazine offer! Follow RACER on YT: https://www.youtube.com/@Racer.HQ Follow RACER.Podcasts on IG: https://www.instagram.com/racer.podcasts Follow RACER.HQ on IG: https://www.instagram.com/racer.hq/ Follow RACER Network on IG: https://www.instagram.com/ racer_network Follow host Taro Koki on IG:https://www.instagram.com/tarokoki99/ 🌐 Website: RACER.com #TheCreativeDrive #JohnNaderi #AutomotiveCreators #JDM #CarCulture #YouTubeCreators #SuperStreet #AutomotiveMedia #ContentCreator #TimeAttack #RACER #CreatorEconomy #HKS #TopSecret #Overboost #JapaneseCars
- Jul 20, 202641 min
Toyota Gazoo Racing Explained - "Motorsport Is NOT Advertising" | Masaya Kaji (TGR)
Why does Toyota spend billions on motorsports? According to Toyota Gazoo Racing Global Motorsports Director Masaya Kaji, it's not about advertising—it's about building better people, better technology, and ultimately better cars. In this episode of The Creative Drive, host Taro Koki sits down with one of the key leaders behind Toyota Gazoo Racing to discuss the philosophy driving one of the world's most successful motorsports programs. Kaji explains Toyota's unique "People, Product, Pipeline" strategy, how lessons from WEC, the Nürburgring, Super GT, and Formula 1 influence production vehicles like the GR Yaris and GR Corolla, and why Toyota views racing as a development laboratory rather than a marketing exercise. The conversation also explores Toyota's partnership with Haas F1, the future of Super GT, talent development, Morizo's vision for Toyota Gazoo Racing, and why authentic storytelling is essential to growing motorsports around the world. In this episode: Why Toyota says motorsport is not advertising The "People, Product, Pipeline" philosophy How racing improves Toyota production cars The future of Toyota's Formula 1 partnership with Haas Developing the next generation of drivers and engineers Growing Super GT internationally Why storytelling is critical to motorsports Subscribe for more conversations with the leaders shaping the future of automotive culture and motorsports. https://offers.racer.com/subscribe for RACER+ and magazine offer! Follow RACER on YT: https://www.youtube.com/@Racer.HQ Follow RACER.Podcasts on IG: https://www.instagram.com/racer.podcasts Follow RACER.HQ on IG: https://www.instagram.com/racer.hq/ Follow RACER Network on IG: https://www.instagram.com/ racer_network Follow host Taro Koki on IG:https://www.instagram.com/tarokoki99/ 🌐 Website: RACER.com 🎧 Available on YouTube, Spotify, Apple Podcasts, and everywhere you listen to podcasts. #TheCreativeDrive #Toyota #TGR #GazooRacing #CarCulture #AutomotiveMedia #CreatorEconomy #Motorsports #RACER #GTChannel AutomotivePodcast #Toyota #ToyotaGazooRacing #GRCorolla #GRYaris #Formula1 #WEC #LeMans #SuperGT #Motorsports #TheCreativeDrive
- Jun 22, 20261h 45m
How Brian Scotto Helped Ken Block Launch Gymkhana
What does it take to turn a passion project into one of the most influential automotive brands in the world? In this episode of The Creative Drive, Taro Koki sits down with Brian Scotto, co-founder of Hoonigan and one of the masterminds behind Ken Block's rise from rally driver to global icon. Brian shares never-before-heard stories about meeting Ken Block, the creation of the original Gymkhana video, the accidental discovery of YouTube as a distribution platform, and how a simple idea evolved into a cultural phenomenon that changed automotive media forever. The conversation dives deep into: 🏁 How Brian first met Ken Block during the Gumball 3000 🏁 The early days of rally racing and building Ken's personal brand 🏁 The creation of the original Gymkhana film and why it almost never happened 🏁 Getting a $28,000 bandwidth bill before discovering YouTube 🏁 The origins of the name **Hoonigan** and the "that ain't care" mentality 🏁 Building Hoonigan into a content and apparel powerhouse 🏁 Creating one of the most successful automotive YouTube channels of all time 🏁 Why automotive culture never died—it simply moved online 🏁 The challenges of selling Hoonigan and transitioning into corporate life 🏁 How Ken Block's passing changed everything 🏁 Reinventing himself after Hoonigan and finding purpose again This episode is a masterclass in entrepreneurship, creator economics, brand building, and the power of authentic storytelling. Whether you're a creator, entrepreneur, marketer, or lifelong car enthusiast, Brian's journey offers invaluable lessons on taking risks, embracing change, and building communities that transcend industries. About The Creative Drive Hosted by **Taro Koki**, President of RACER Creator Network and founder of GTChannel, *The Creative Drive* explores the people, ideas, and stories shaping automotive culture and the creator economy. From legendary racers and filmmakers to entrepreneurs and industry disruptors, each episode uncovers the creative journeys behind the world's most influential automotive personalities. 🎙️ Subscribe for more conversations with the innovators driving car culture forward. https://offers.racer.com/subscribe for RACER+ and magazine offer! Follow https://www.instagram.com/brianscotto/?hl=en Follow RACER on YT: https://www.youtube.com/@Racer.HQ Follow RACER.Podcasts on IG: https://www.instagram.com/racer.podcasts Follow RACER.HQ on IG: https://www.instagram.com/racer.hq/ Follow RACER Network on IG: https://www.instagram.com/ racer_network Follow host Taro Koki on IG:https://www.instagram.com/tarokoki99/ 🌐 Website: RACER.com 🎧 Available on YouTube, Spotify, Apple Podcasts, and everywhere you listen to podcasts. #TheCreativeDrive #BrianScotto #Hoonigan #KenBlock #Gymkhana #CarCulture #AutomotiveMedia #CreatorEconomy #Motorsports #RACER #YouTubeCreators #Entrepreneurship #GTChannel #FormulaDrift #AutomotivePodcast
- Jun 8, 202649 min
Liberty Walk's Real Mission: Wataru Kato's JDM Revolution
What makes Liberty Walk one of the most influential brands in automotive culture? In this episode of Creative Drive, Liberty Walk founder Wataru Kato shares the philosophy that transformed a small Japanese tuning shop into a global movement. From preserving car culture and inspiring younger generations to creating a community built around passion, Kato explains why Liberty Walk has always been about more than modified cars. We discuss the importance of collaboration, authentic brand building, creating experiences that connect people, and why the automotive industry must actively engage the next generation rather than simply complain that young people aren't interested in cars anymore. This is an inspiring conversation in community building, brand philosophy, and the responsibility enthusiasts have to keep automotive culture thriving for future generations. Follow https://www.instagram.com/libertywalkkato/ Topics: • The true mission of Liberty Walk • Preserving automotive culture • Getting young people excited about cars • Building a global community • Brand collaborations and storytelling • Why passion matters more than products • The future of automotive enthusiasm https://offers.racer.com/subscribe for RACER+ and magazine offer! Follow https://www.instagram.com/libertywalkkato/ #LibertyWalk #WataruKato #CarCulture #Automotive #JDM #CreativeDrive #Motorsports #CarCommunity #LBWK
- May 11, 20261h 12m
NFL Linebacker Erick Kendricks Has Better Car Taste Than Most Influencers
NFL linebacker Eric Kendricks joins The Creative Drive to talk about his lifelong obsession with cars, from Fox Body Mustangs, Porsche GT3 RSs and Honda CRXs to why more NFL players are getting deep into automotive culture. In this episode: Growing up as a real car enthusiast before the NFL Learning to work on project cars himself Why 90s cars are undervalued right now NFL players and drifting culture Social media, authenticity, and building community through cars Why he wants to become a host and creator himself This isn’t just another celebrity car interview — it’s a conversation about identity, passion, and the people who move car culture forward. https://offers.racer.com/subscribe for RACER+ and magazine offer! Follow https://www.instagram.com/erickendricks/ Follow RACER on YT: https://www.youtube.com/@Racer.HQ Follow RACER.Podcasts on IG: https://www.instagram.com/racer.podcasts Follow RACER.HQ on IG: https://www.instagram.com/racer.hq/ Follow RACER Network on IG: https://www.instagram.com/ racer_network Follow host Taro Koki on IG:https://www.instagram.com/tarokoki99/ 👉 Don’t forget to like, subscribe, and share this episode with your fellow car enthusiasts. #RACER #CreativeDrivePodcast #CarCulture #CreativeDrive #EricKendricks #CarCulture #NFL #JDM #FoxBody #CRX #AutomotivePodcast
- Apr 7, 20261h 52m
Jarod DeAnda - Inside Drift Culture
From calling Vaughn Gittin Jr. “Mr. Plow” after a full-send collision to breaking down what really separates drivers, creators, and brands—this is an unfiltered episode of the Creative Drive with Formula Drift emcee, Jarod DeAnda. We get into iconic moments, behind-the-scenes stories from Formula Drift, and what it actually takes to stand out in a world where everyone’s chasing attention. Jarod has been there and done it. With legends like Ken Block to creators building their own lanes, the real lesson is simple: Be authentic—or get left behind. Topics covered: – Formula Drift moments and turning controversy into culture – The most technical drivers in Formula Drift – How does Jarod prepare for big gigs like Goodwood or the X games. – Media, creators, and the future of car culture – Why authenticity beats everything If you’re into motorsports, content creation, or just building something real—this one’s for you. https://offers.racer.com/subscribe for RACER+ and magazine offer! Follow https://www.instagram.com/jaroddeanda Follow RACER on YT: https://www.youtube.com/@Racer.HQ Follow RACER.Podcasts on IG: https://www.instagram.com/racer.podcasts Follow RACER.HQ on IG: https://www.instagram.com/racer.hq/ Follow RACER Network on IG: https://www.instagram.com/ racer_network Follow host Taro Koki on IG:https://www.instagram.com/tarokoki99/ 👉 Don’t forget to like, subscribe, and share this episode with your fellow car enthusiasts. #sendit #formuladrift #RACER #CreativeDrivePodcast #CarCulture
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About The Creative Drive
The Creative Drive is a podcast hosted by Racer’s Creator Network President Taro Koki, dedicated to exploring the world of creativity within the automotive industry. Each episode features conversations with a diverse range of creatives, including YouTubers, directors, authors, designers, builders, and photographers, as well as industry journalists and creator economy experts. Together, we delve into what drives these creators, how they got started, their creative process, their inspirations, and their insights on building an audience in today’s digital landscape. From stories of success to overcoming setbacks, The Creative Drive offers listeners a candid look into the minds of automotive creators and their journeys.
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