Generative Engine Optimization Basics

What actually moves the needle in Generative Engine Optimization, and which GEO tactics are getting more attention than they deserve? Watch this episode on YouTube: https://youtu.be/fd5c2Vx7oZk Matthew Bertram sits down with Ross Hudgens, founder of Siege Media and author of a new book on Generative Engine Optimization, to separate emerging GEO best practices from tactics that still lack convincing evidence. Ross explains why third-party consensus may be one of the biggest differences betw...