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Best SEO Podcast: Search with LLM Visibility: Daily Summaries Delivered
by Matthew Bertram
AI-Driven Visibility. Real-World Impact. Getting found, named and cited by AI search. Running since 2009. Over 5 million downloads. The same question the whole time: what is actually working right now, and what only sounds like it is. Matthew Bertram hosts. He owns and leads EWR Digital in Houston, so none of this is theory. It is what he is seeing in client work every week. The shift is not that buyers use AI. It is that a model now decides which companies get mentioned at all, and most executives cannot see whether theirs is one of them. Ranking was something you could measure. Being named is not, yet, and that gap is where the risk sits. Every week: operators, analysts and specialists who have run the thing they are talking about. What still works, what quietly stopped working, and what to do on Monday. If you run a marketing team, run a company, or you are building your own name, this one is for you. Because if the models cannot find you, your buyers will not either. The show explains it. EWR Digital does it.
Latest Episodes
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- 1 weeks ago54 min
Generative Engine Optimization Basics
What actually moves the needle in Generative Engine Optimization, and which GEO tactics are getting more attention than they deserve? Watch this episode on YouTube: https://youtu.be/fd5c2Vx7oZk Matthew Bertram sits down with Ross Hudgens, founder of Siege Media and author of a new book on Generative Engine Optimization, to separate emerging GEO best practices from tactics that still lack convincing evidence. Ross explains why third-party consensus may be one of the biggest differences betw...
- 2 weeks ago55 min
LLM Visibility For Modern Brands
AI visibility isn't just an SEO problem. It's becoming a brand-wide challenge involving search, PR, social media, video, reviews, authorship, technical structure, and the consistency of everything published about your company online. Matthew Bertram sits down with Lior Eldan, co-founder of Moburst, to explore how brands are approaching GEO and AEO as large language models become a bigger part of the discovery and recommendation process. Lior shares lessons from Moburst's early work in App S...
- 3 weeks ago39 min
Good SEO Still Matters
SEO is entering another frontier, and some of the strategies that built rankings over the last decade aren't enough to build visibility in AI search. Matthew Bertram sits down with Leo Poitevin to explore where traditional SEO overlaps with AI visibility and where the playbook is starting to diverge. They dig into third-party listicles, online consensus, backlinks, outreach, brand authority, and why the sources talking about your company may become just as important as what's published on you...
- Oct 5, 202644 min
Entity SEO In The Age Of AI
The customer journey isn't a straight line anymore, and last-click attribution may be giving marketers the wrong picture of what's actually driving revenue. Matthew Bertram sits down with Carol Larson of Marketstorm to explore how AI, changing buyer behavior, fragmented platforms, and longer decision cycles are reshaping digital marketing. They break down Google's "messy middle," the difference between creating influence and capturing existing demand, and why the channel that gets the final c...
- Sep 28, 20261h 25m
Why Your AI Is Acting Like A Junior Developer
Using AI is one thing. Building an entire system around it is another. Matthew Bertram sits down with returning guest Richard Valentine and Hector Herrera for a deep technical conversation about how AI power users are moving beyond individual prompts and building their own AI architecture, specialized agent teams, memory systems, workflows, and internal infrastructure. They explore model drift, token management, specialized AI teams, scheduled learning, memory decay, human approval systems, a...
- Sep 20, 202646 min
GEO Vs SEO In The AI Era With Callum Kennard
SEO strategies that worked five years ago may actually be holding brands back today. Matthew Bertram sits down with Calum Kennard, Head of Sales at ClickSlice, to explore how Google and AI search are changing what it takes to earn visibility, trust, and conversions online. They break down stale and duplicate content, authorship and entity signals, information gain, topical authority, and why e-commerce brands may be better served focusing SEO efforts on category and collection pages rather th...
- Sep 13, 202641 min
When ChatGPT Picks The Winners Who Counts As An Expert With Matt Emgi
AI search is changing what it means to build visibility online. Matthew Bertram sits down with Matt Emgi to explore the evolving relationship between SEO, AEO, and LLM visibility, including why authority, entity associations, consensus signals, and brand presence are becoming increasingly important. They break down digital PR, original research, Reddit marketing, link building, attribution, automation, and the strategies SaaS and B2B companies can use to turn search visibility into meas...
- Aug 30, 202646 min
Personal Branding Consistency For AI Search With Karen Tiber Leland
We talk with Karen Tiber Leland about how AI search changes personal branding, rebranding, and what it takes to stay findable when machines summarize the internet for your customers. We break down how to pick a canonical name, reduce mixed signals across channels, and decide whether you need a full rebrand or a focused re-up. • Choosing one canonical form of your name and using it everywhere to reduce identity collision • Buying the right domain and cleaning up scattered online da...
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About Best SEO Podcast: Search with LLM Visibility
AI-Driven Visibility. Real-World Impact. Getting found, named and cited by AI search. Running since 2009. Over 5 million downloads. The same question the whole time: what is actually working right now, and what only sounds like it is. Matthew Bertram hosts. He owns and leads EWR Digital in Houston, so none of this is theory. It is what he is seeing in client work every week. The shift is not that buyers use AI. It is that a model now decides which companies get mentioned at all, and most executives cannot see whether theirs is one of them. Ranking was something you could measure. Being named is not, yet, and that gap is where the risk sits. Every week: operators, analysts and specialists who have run the thing they are talking about. What still works, what quietly stopped working, and what to do on Monday. If you run a marketing team, run a company, or you are building your own name, this one is for you. Because if the models cannot find you, your buyers will not either. The show explains it. EWR Digital does it.
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