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Stop The Scroll with Brianna Doe: Daily Summaries Delivered
by Brianna Doe
Every internet rabbit hole, every comfort rewatch, every comment section that becomes its own ecosystem… there’s a reason it works on us. Stop the Scroll is the show that figures out what that reason is.Each episode pulls apart the cultural mechanics of how we behave online: why we share what we share, why platforms shape us in ways we don't notice, and what the creator economy reveals about how we consume, connect, and engage.Through convos with people who have rare visibility into how the internet actually operates, we dig into why we do what we do online — instead of just scrolling through it.Resources:Subscribe to the Stop the Scroll Newsletter: https://briannadoe.substack.com/LinkedIn: https://www.linkedin.com/in/brianna-doe/ Verbatim’s website: https:/
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- Jul 23, 202644 min
Your Response Is Your Brand Reputation
The internet never forgets, and that means every public mistake becomes a reputation test. In this episode, I sit down with Tiffany Knighten, Founder and PR Consultant at Brand Curators, to challenge the conventional playbook for crisis PR. We dig into why some brands and public figures recover from backlash while others make it infinitely worse. From Notes app apologies to reality TV scandals, we get into what audiences actually expect when things go wrong and how online narratives spiral ou...
- Jul 16, 202645 min
What Brands Don't Realize About Creators
Creator marketing shouldn’t be becoming more transactional. It should be becoming more collaborative. In this episode, I sit down with Jay Schwedelson, Founder and CEO of GURU Media Hub and SubjectLine.com, to unpack what separates successful creator partnerships from disappointing ones. We discuss why so many campaigns fall short, how brands and creators can build stronger relationships, and what it takes to create partnerships that drive real business results. From campaign strategy and cre...
- Jul 9, 202626 min
Why We Trust Strangers Online
Social media has changed how we consume content, but has it also changed how we connect with people? In this episode, Gabriel Gomez, Head of Social & Creators at MCOBeauty, joins me for an honest conversation about the internet through the eyes of someone who is both a marketer and a consumer. We get into fan edits and creator culture, parasocial relationships, and why people behave differently online than they do in person. We also talk about why some content makes us feel more inv...
- Jul 2, 202637 min
We All Thought Authenticity Was The Whole Game. Turns Out It's Just Confidence.
Most creator marketing advice is about going viral, but real impact comes from how brands and creators actually work together. In this episode of Stop the Scroll, Roo Yeshpaul Johnson, Head of Creator Marketing at Figma, and I are talking about what’s shaping the creator economy right now — from the myth of unlimited brand budgets to why “great creator partnerships” often come down to something much less glamorous: reliability, negotiation, and whether the math still works. We also get into t...
- Jun 25, 202637 min
Most creators aren't as influential as they think
Most creators have an audience. Far fewer have influence. In this episode, Aneesh Lal, also known as The Jerry Maguire of LinkedIn, the Founder of The Wishly Group, joins me to unpack what actually drives trust, attention, and buying behavior in the creator economy. From why some creators convert while others don't, to the difference between being relatable versus aspirational, we explore the hidden dynamics behind audience growth, brand partnerships, dark social, and influence itself. We als...
- Jun 18, 202613 min
The Problem With "Influencer" Thinking in B2B
Most influencer marketing is built for reach, but B2B influence is built for something far more powerful: real business results. In this episode, Davang Shah, VP of Marketing at LinkedIn, joins me to talk about the rise of B2B influencer marketing and why the future of brand-creator partnerships is shifting from reach to relevance. We dig into LinkedIn’s Creator Marketplace, what makes creator-brand relationships actually work, and why audience precision and deep expertise matter more than ev...
- May 28, 202641 min
Do you know what good marketing looks like?
Not all marketers are created equal and not all AI is created useful. In this episode, Brendan Hufford, founder of Growth Sprints, joins me for a marketer therapy session on taste, intuition, and the hidden risks of over-relying on AI in marketing. From building a 100-day challenge to experimenting with your gut, we break down what it really takes to create work that resonates and how to protect your passion while doing it. Highlights: Introduction Meet Brendan Hufford...
- May 7, 202627 min
Why being on camera demands a version of you that doesn't exist yet
Not everyone who shows up online gets seen equally. And most of us are too busy optimizing our content to notice the structure underneath. In this episode, Rayna van Beuzekom, founder of Crux Content, joins me to get into who actually gets to be visible on the internet — and why. We talk about how professional norms, code switching, and platform culture quietly shape who feels permitted to show up fully, and what happens to your content when you don't. We also get into what the camera does to...
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About Stop The Scroll with Brianna Doe
Every internet rabbit hole, every comfort rewatch, every comment section that becomes its own ecosystem… there’s a reason it works on us. Stop the Scroll is the show that figures out what that reason is.Each episode pulls apart the cultural mechanics of how we behave online: why we share what we share, why platforms shape us in ways we don't notice, and what the creator economy reveals about how we consume, connect, and engage.Through convos with people who have rare visibility into how the internet actually operates, we dig into why we do what we do online — instead of just scrolling through it.Resources:Subscribe to the Stop the Scroll Newsletter: https://briannadoe.substack.com/LinkedIn: https://www.linkedin.com/in/brianna-doe/ Verbatim’s website: https:/
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