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Side Hustle Pro: Daily Summaries Delivered
by Nicaila Matthews Okome | Side Hustle Pro Media
Side Hustle Pro spotlights bold Black women entrepreneurs who have scaled from side hustle to profitable business. Join Chief Side Hustler turned full-time entrepreneur Nicaila Matthews Okome for your weekly installment of Side Hustle Pro and learn actionable strategies to start small and get going–wherever and whoever you are. Side Hustle Pro features interviews with inspiring Black women entrepreneurs who started out as side hustlers, including interviews with Myleik Teele, Morgan DeBaun, Tiffany "The Budgetnista" Aliche, and more!
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- 2 days ago43 min
You Don’t Have to Be an Influencer to Build a Business
You don't need a huge following or constant access to your private life to build a profitable business. You need to be known for solving a specific problem. In this solo episode, I break down the difference between influence and authority, and between visibility and exposure. I share the questions I ask clients before we talk about anything they don't want to do, starting with what they actually want to be known for. I walk through the three layers of sharing, how I decide what stays private, including how I've approached sharing my journey as an autism mom, and a simple boundary exercise you can use before you post. Then I cover four ways to build authority without becoming a lifestyle influencer: the teacher, the curator, the practitioner, and the connector. We close with how to pick one discovery channel and one owned channel, what consistency really looks like, and how to connect your content to a paid offer you can test.Highlights Include[00:00] Why a profitable brand doesn't require a huge following[01:40] The difference between an influencer and a business owner[02:20] Why my business keeps earning when I step away from Instagram[05:55] Being famous vs. being findable[08:15] The first question to answer: what do you actually want to be known for?[13:15] Visibility vs. exposure, and how I handle sharing my autism mom journey[18:00] The three layers of sharing: expertise, experience, and personal access[22:10] A boundary exercise and the question "What will this yield?"[26:15] The four ways to build authority: teacher, curator, practitioner, and connector[36:00] Discovery channels vs. owned channels, and why social media is rented attention[41:05] The three jobs every piece of business content should do[44:30] Why you should launch before you feel ready, even if you launch to crickets[49:30] Five questions to answer this weekLinks Mentioned in This EpisodePodcast Moguls coaching program: https://sidehustlepro.co/podcastmoguls Hosted on Acast. See acast.com/privacy for more information.
- 6 days ago33 min
Why Everyone and Their Mother Has a Podcast
In this solo episode, I break down why so many people are starting shows right now, drawing on 10 years of running Side Hustle Pro, which I launched in 2016 and have grown past 10 million downloads.I walk through three things a podcast can be: a networking tool, a bridge from where you've been to where you want to go, and a launch pad. I share how I grew the show with a small paid promotion budget, landed my first $4,000 sponsorship while working full time at NPR, and was found by producers from the Today Show and TEDx without pitching.I also cover how I started Side Hustle Pro after graduating from business school without a job, how Ryan Clark used his podcast The Pivot to move into his next chapter, and how to give people a clear reason to listen so your show can grow and earn.Main TakeawaysA podcast is a networking tool that opens doors a cold coffee request would not.Your show can be a bridge to the field you want next, even before you know what it is.Specificity grows a show; "life and everything in between" gives no one a reason to listen.Start before you need it: a podcast can work as your work insurance plan.Highlights Include[00:00] What Michelle Obama, Jalen Brunson, LeBron James, and I have in common[02:03] Why podcasting is the most powerful networking tool[04:40] Podcasting from home as an introvert[06:55] Podcasting as a bridge to where you want to go[12:05] How I grew Side Hustle Pro with $5 to $10 per post in paid promotion[15:00] Landing my first $4,000 sponsorship[18:50] Using your podcast as a pivot tool[22:50] How Side Hustle Pro started after business school[26:30] How the show led to the Today Show and TEDx[27:25] Ryan Clark, The Pivot, and your work insurance plan[29:45] Why "life and everything in between" won't grow your showLinks Mentioned in This EpisodePodcast Moguls: https://sidehustlepro.co/podcastmogulsWatch & ListenSpotify: https://open.spotify.com/show/13qDj08lBR4ymzGhXIKy8tApple Podcasts: https://podcasts.apple.com/us/podcast/side-hustle-pro/id1126021323AnnouncementsPodcast Moguls, my coaching program for podcasters, is open. If you want to start your own podcast or grow your current one, I'll coach you on making your show more visible, more marketable, and an actual business. Join at sidehustlepro.co/podcastmoguls. Hosted on Acast. See acast.com/privacy for more information.
- 1 weeks ago37 min
Life Update: How I'm Rebuilding My Business Around My Life
I kept putting off this solo episode because I did not want to get camera-ready. So I took the camera out of the picture. This audio-only life update is about the changes that helped me feel like myself again, a year after sharing that I was burned out.I share how I started building my business around my life as a mother, why I am focused on Podcast Moguls and SHIFT, and what I learned from launching the first group cohort of SHIFT this summer.I also talk about returning to therapy, the impact of postpartum on my mental health, and making room to rest. Next up: building systems that require less of my energy and asking what I can take out of the picture when I feel stuck.Main TakeawaysDesign your business around your life instead of designing your life around your business.Identify the part of a process that is keeping you stuck, and ask whether you can remove it.Focus on the offers that fit your life, and build systems that reduce unnecessary work.Protecting rest and getting professional support can change how you work and how you feel.Highlights IncludeWhy this episode is audio only and what I removed from the pictureWhere I was last year compared to where I am nowBuilding my business around motherhood, with most of my work on Tuesdays and ThursdaysDeciding what belongs in the business after a year of experimentingRecommitting to Podcast Moguls and keeping it currentLaunching the first group cohort of SHIFT in JulyWhy Podcast Moguls and SHIFT feel aligned with this seasonThe next chapter: systems, systems, systemsChanging my relationship with business and my sense of worthTherapy, postpartum, and getting support for my mental healthThe year I centered myself and redefining wealthAdditional Links: FREE CLASS: Start the Podcast that Builds Your Exit Plan: https://sidehustlepro.lpages.co/your-first-1000-downloadsJoin Podcast Moguls: https://sidehustlepro.co/podcastmogulsApply for the SHIFT Coaching Waitlist: https://sidehustlepro.co/shiftSTART Your Next Chapter: A Woman's Guide to Taking the Leap with AI by Nadeen Matthews Blair: https://amzn.to/4z2AZs8Watch & ListenSpotify: https://open.spotify.com/show/13qDj08lBR4ymzGhXIKy8tApple Podcasts: https://podcasts.apple.com/us/podcast/side-hustle-pro/id1126021323 Hosted on Acast. See acast.com/privacy for more information.
- Sep 30, 202623 min
5 Simple Ways to Get Paid for What You Already Know
One of the biggest misconceptions I see when it comes to making money is the belief that you need to start from scratch. A new certification, a brand new idea, or a completely different skill set. But the truth is, most of us already have everything we need. The real problem is not a lack of knowledge, it is not knowing how to package and position what we already know.In this episode, I break down five simple and practical ways to turn your existing skills, experiences, and knowledge into income. Whether you are in between roles, exploring a side hustle, or just trying to make extra money right now, this episode is your reminder that there is value in what you already bring to the table.I also walk through a key mindset shift. You do not need to be the top expert. You just need to be a few steps ahead of the person you are helping. People are not just paying for information. They are paying for clarity, speed, guidance, and confidence. And that is where your opportunity lies.Main TakeawaysYou do not need new skills or certifications to start making moneyThere are five core ways to monetize what you already knowPeople pay for clarity, speed, and guidance, not just expertiseStart with one path and keep it simple instead of trying everythingHighlights Include00:00 – The biggest misconception about making money01:30 – Why you already have valuable, monetizable knowledge02:00 – The 5 ways to make money with what you know03:00 – The mindset shift you need before starting04:00 – Service and coaching as the fastest path to income06:00 – Done-for-you services and why people pay for convenience08:00 – Creating simple digital products that sell10:30 – Workshops and why people pay for real-time learning13:00 – Why reminders are key when selling anything15:00 – Using content to create opportunities and income18:00 – How to use AI without losing your voice21:00 – Why you should pick ONE path and start nowWatch & ListenWatch this episode on YouTube and listen on all podcast platforms:Apple Podcasts: https://podcasts.apple.com/us/podcast/side-hustle-pro/id1126021323Spotify: https://open.spotify.com/show/13qDj08lBR4ymzGhXIKy8tYouTube: https://www.youtube.com/sidehustleproAnnouncementsIf you’re ready to build a podcast that becomes your exit plan from your 9-to-5, sign up for my next live class: Start the Podcast That Builds Your Exit PlanSave your seat here. Social MediaSide Hustle Pro – @sidehustlepro#SideHustlePro Hosted on Acast. See acast.com/privacy for more information.
- Sep 25, 202656 min
She Got Laid Off…Then Built a YouTube Income to Pay Her Bills
This week in the guest chair, Symone’ Austin shares her powerful journey from being laid off to building a thriving YouTube platform.After recording and posting her layoff conversation, her video went viral and became the turning point in her entrepreneurial journey. In this episode, she breaks down how she built multiple income streams through YouTube ad revenue, brand partnerships, digital products, virtual assistant work, and strategic financial decisions like bringing on a roommate.If you’ve been navigating uncertainty, considering content creation, or wondering how to turn a setback into leverage, this episode will show you how.Highlights Include00:00 – Recording the layoff conversation that changed everything04:30 – Growing from 10K to 60K+ subscribers in one year08:20 – Making $5,900 in one month from YouTube ad revenue13:00 – Cutting expenses and surviving without touching savings18:10 – Turning skills into income: photography, digital products, VA work24:00 – Why personal finance has one of the highest CPMs on YouTube29:00 – Replacing a corporate salary through content creation35:00 – The reality of working 7 days a week as a full-time creator38:00 – Getting a roommate as a financial reset strategy43:00 – Navigating job offers after deciding to go all-inLinks Mentioned in This EpisodeWatch Symone’s YouTube video “I Got Laid Off From My 6 Figure Tech Job”Podcast Moguls: Start the Podcast That Builds Your Exit PlanRead Successful Failure by KevOnStageWatch & ListenWatch this episode on YouTube and listen on all podcast platforms:Apple Podcasts: https://podcasts.apple.com/us/podcast/side-hustle-pro/id1126021323Spotify: https://open.spotify.com/show/13qDj08lBR4ymzGhXIKy8tYouTube: https://www.youtube.com/sidehustleproAnnouncementsIf you’re ready to build a podcast that becomes your exit plan, attend my next live class: Start the Podcast That Builds Your Exit Plan. Save your seat here.Social MediaYouTube: Life and Numbers: https://www.youtube.com/lifeandnumbersInstagram: @lifeandnumbers: http://instagram.com/lifeandnumbersSide Hustle Pro – @sidehustlepro#SideHustlePro Hosted on Acast. See acast.com/privacy for more information.
- Sep 18, 202653 min
From a Food Blog to a $500K-a-Year Media Business: How Jannese Torres Built Yo Quiero Dinero
In this episode, I sat down with Jannese Torres, host of the Yo Quiero Dinero podcast, to talk about her path from a corporate career in pharmaceuticals and consumer manufacturing to building a multi-business income model. Jannese shares how getting laid off became the catalyst for testing entrepreneurship, and how a food blog called Delish Delights became her first profitable side hustle.We talk about how she used blog income to pay off her student loans, why she launched Yo Quiero Dinero in 2019 to fill a gap in the personal finance space for Latinas, and how the podcast became the engine behind her book, speaking engagements, and brand partnerships. Jannese also breaks down the team and systems running her business, from her podcast team to her online business manager and talent agent.We close with how she structures her revenue between bills offers and fun money offers, why niching down grew her brand deals from one hundred twenty five dollars to over fifty thousand dollars, and her advice for women considering leaving corporate to build something of their own.Main TakeawaysBuild multiple income systems rather than one offer, so no single platform or algorithm controls your revenue.Niche down to a hyper specific audience so brands can immediately understand your value and pay more for it.Outsource early: a podcast team, an online business manager, and a talent agent free up time to build.Split offers into bills offers that cover fixed costs and fun money offers that fund experimentation.Highlights Include01:07 - Jannese on being the first in her family to graduate college and her career in pharmaceuticals and medical devices04:10 - Getting laid off as the catalyst for testing entrepreneurship08:32 - Building the Delish Delights food blog and treating it like a non negotiable commitment09:52 - Learning SEO and brand partnerships through a food blogging course11:33 - Using blog income to become debt free in February 202016:32 - Why owning your platform matters more than building on Substack17:32 - Transitioning from blogging to launching Yo Quiero Dinero in 201919:42 - Addressing why the podcast centers the Latina community26:01 - How the podcast became the engine of her business36:51 - The team behind the business: a podcast team, an online business manager, and a talent agent40:20 - Growing brand deals from one hundred twenty five dollars to over fifty thousand dollars48:07 - Managing cash flow with bills offers and fun money offersLinks Mentioned in This Episodehttps://yoquierodineropodcast.comSocial MediaInstagram: @yoquierodineropodcast Hosted on Acast. See acast.com/privacy for more information.
- Sep 11, 202633 min
How to Make Your First $1K Side Hustling
If this resonated with you, here are additional resources:⭐ APPLY TO SHIFT: https://sidehustlepro.co/shiftYou do not need a million dollars to change your life, you need your first $1,000.In this solo episode, I’m breaking down why the first $1K is such a pivotal milestone for side hustlers and how it shifts everything from theory to proof. I walk you through the exact decisions and actions that turn preparation into income without overbuilding, overthinking, or waiting until things feel perfect.If you’ve been stuck planning, tweaking, or doubting yourself, this episode will help you move forward with clarity, confidence, and momentum.In This Episode, I Share:Why the first $1,000 changes everything mentally and strategicallyHow to choose a simple offer you can confidently deliver right nowHow to identify who your offer is really for and why frustration mattersWhy clarity, consistency, and conversations matter more than perfectionHighlights Include:00:00 – Why you don’t need a million dollars to change your life — you need your first $1,00001:35 – How your mindset shifts after you make your first $1K and why proof matters more than theory02:31 – What actually counts as an offer and why your first one should be useful, not fancy03:52 – Why starting with what you’re already confident in is the fastest way to get paid05:16 – How to decide who your offer is really for and why specificity matters07:27 – The difference between a painkiller and a vitamin offer (and why frustration drives sales)08:55 – How to package your offer simply without a website, logo, or brand11:22 – Why offering your service is the most important step people delay12:48 – How confidence and customer focus directly impact whether you make your first $1K14:04 – Why you don’t need a massive audience — just real conversations and feedback15:37 – How to use feedback as information instead of taking it personally17:47 – Why overbuilding and “perfecting” keeps side hustlers stuck19:21 – Breaking down the math behind $1,000 so it feels achievable20:45 – Why fewer clients at a higher price can reduce burnout21:34 – Why most people earn their first $1K from conversations, not content22:19 – How I made my first $1,000 and what actually worked26:03 – When to start building your email list and why simple free resources convert better28:54 – How to use a 12-week sprint to stay focused on your first $1K29:38 – What to do when your first offer feels slow or doesn’t land immediately31:08 – What changes after you hit your first $1,000 — and the mistake to avoid next31:49 – Final action steps to start building your first $1K offerLinks Mentioned in This EpisodeSide Hustle Pro Website: https://sidehustlepro.co/Watch & ListenWatch this episode on YouTube and listen on all podcast platforms:Apple Podcasts: https://podcasts.apple.com/us/podcast/side-hustle-pro/id1126021323Spotify: https://open.spotify.com/show/13qDj08lBR4ymzGhXIKy8tYouTube: https://www.youtube.com/sidehustleproCheck out episode 530 of Side Hustle Pro podcast out now on Apple Podcasts, <a href="https://open.spotify.com/show/13qDj08lBR4ymzGhXIKy
- Aug 28, 20261h 9m
From YouTube Exec to Full-Time Creator: How Chanel Tyler Turned Content Creation Into 5-Figure Passive Income
If this resonated with you, here are additional resources:⭐ APPLY TO SHIFT: https://sidehustlepro.co/shiftThis week in the guest chair is Chanel Tyler, a strategist, creator, and self-described “contentpreneur” who has worked across investment banking, luxury marketing, and YouTube before stepping fully into entrepreneurship.Chanel built her reputation online by sharing trusted product recommendations and insights from her background in beauty marketing. But after years of consulting with a creator commerce platform that generated over 80% of her income, everything changed when the company suddenly shut down.In this episode, Chanel opens up about what it really looks like to rebuild after losing the majority of your income overnight. She shares how she pivoted by diversifying her platforms, leaning deeper into affiliate marketing, launching new creator education programs, and embracing the vulnerability of sharing her personal story — including her journey with hearing loss.If you’ve ever worried about relying on a single income stream or wondered how creators actually make money online, Chanel breaks down the strategy behind building a sustainable creator business.In this episode, Chanel shares:How she built a creator business by combining corporate strategy, content creation, and affiliate marketingWhat happened when the platform responsible for 80% of her income shut down overnight and how she rebuiltWhy diversification across platforms, income streams, and partnerships is essential for creators and entrepreneursHow affiliate marketing works and how creators can use performance data to negotiate higher-paying brand dealsHighlights Include00:00 – Introduction02:10 – Chanel’s career path from investment banking to luxury beauty marketing05:10 – Building an audience through skincare and product recommendations09:00 – Landing a role at YouTube working with top creators15:00 – Saving a year of income before leaving corporate19:00 – The moment she lost 80% of her income overnight24:30 – Why diversification is critical for creators and entrepreneurs27:00 – Building content series that grow an audience32:00 – Affiliate marketing vs. brand partnerships explained37:00 – Sharing her journey with hearing loss and disability40:00 – How statement earrings became part of her empowerment story43:00 – Affiliate income strategies for creatorsLinks Mentioned in This EpisodeSubstack: SensibleJulia BroomeCheck out the Networth and Chill Podcast;Creator Economy & Brand Deals with Victoria ParisShopMy:https://shopmy.us/home/creatorsMagicLinks:https://www.magiclinks.com/creatorsBrandCycle:https://brandcycle.com/LTK: https://company.shopltk.com/en/creatorNordstrom Affiliate Program:https://www.nordstromcreators.com/Check out Chanel’s Creator Profit Lab’s interest form & course registration<a href="https
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About Side Hustle Pro
Side Hustle Pro spotlights bold Black women entrepreneurs who have scaled from side hustle to profitable business. Join Chief Side Hustler turned full-time entrepreneur Nicaila Matthews Okome for your weekly installment of Side Hustle Pro and learn actionable strategies to start small and get going–wherever and whoever you are. Side Hustle Pro features interviews with inspiring Black women entrepreneurs who started out as side hustlers, including interviews with Myleik Teele, Morgan DeBaun, Tiffany "The Budgetnista" Aliche, and more!
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