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Roofing Success: Daily Summaries Delivered
by Jim Ahlin
The Roofing Success Podcast is a show created to inspire roofing contractors to achieve optimal success in their roofing businesses. The host, Jim Ahlin, is the co-author of the book, "Internet Marketing For Roofing Contractors, How to TRIPLE Your Sales and Turn Your Roofing Website Into an Online Lead Generation Machine", and Co-Founder of Roofer Marketers, the Digital Marketing Agency for the roofing industry. On each episode, Jim will be sitting down with industry leaders to talk about their processes, the lessons they learned, and how to find success in roofing.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- 5 days ago35 min
5 Moves to Protect Your Roofing Business in a Downturn
The roofing market is down about 10%. So why are some roofing companies losing 50% to 75% of their sales? It's not the market. It's the business model. In this episode, Jim Ahlin breaks down the 4 biggest threats hurting roofing companies and shares 5 moves to protect your cash, keep your best people, and stay profitable when leads dry up. You'll learn: - Why relying on storm work puts your roofing business at risk and how to build more retail sales - How to keep your best sales reps, impro...
- 1 weeks ago56 min
I've Interviewed 300+ Roofing Business Owners. Here's What They Ask!
More leads won’t fix a roofing business that’s losing profit on every job. In this episode, Jim Ahlin draws on interviews with 300+ roofing business owners to answer 10 questions contractors ask most about marketing, pricing, building a stronger team, and preparing to sell. You’ll learn: - How to improve your roofing SEO, show up in AI search, and hold your marketing agency accountable - Why confusing markup with margin costs you profit—and how to price your jobs correctly - How to build cl...
- 2 weeks ago1h 3m
Stop Making Bad Hires: Build the Right Team for Your Roofing Company
Bad hires cost your roofing company time, money, and growth. In this episode, Brian Alexander, founder of Ready Aim Climb, shares how to hire the right people, put them in the right roles, and build a team that can grow without you. You’ll learn: - Why most roofing companies hire the wrong people - How to find the right fit before you make a hire - How to use a 30, 60, 90-day plan to know if you hired the right person Connect with Brian: https://readyaimclimb.com https://www.linkedin.com/in...
- 3 weeks ago58 min
Why Your Roofing Team Struggles to Execute
Your roofing team knows what needs to get done, but nothing seems to change. You set goals, build processes, train your people, and still struggle to get everyone moving in the same direction. The problem may not be effort or training. It may be the people you hire, what they believe, and whether your team truly knows where the company is going. In this episode, Jim Ahlin sits down with Greg Cleary of Pinnacle Business Guides to unpack what keeps good roofing companies stuck. They discuss why...
- Sep 29, 20261h 2m
From $3M to $30M: How to Build a Championship Roofing Team
Legacy Roofing went from just over $3 million in its first year to a projected $30+ million. In this episode, Lucas Poole shares how they built the people, leadership, and culture needed to grow that fast. You’ll learn: - Why Legacy builds a championship team instead of a “family” - What Lucas looks for when hiring and developing roofing sales reps - How developing more leaders helped Legacy scale into new markets Connect with Lucas: https://www.legacyroofinggc.com https://www.instagram.co...
- Sep 22, 202658 min
How to Build a Roofing Company That Survives the Tough Years
The roofing business has ups and downs. John Famularo has survived them for 39 years. He’s watched prices rise, markets slow down, and roofing companies disappear. Through it all, ABC Roofing has kept moving forward. John says the key is knowing your numbers, taking care of your people, and being willing to change when the market changes. In this conversation, John shares: - How to protect your company when business slows down - Why keeping cash in the business matters - How great employee...
- Sep 15, 202654 min
The Roofing Companies That Scale Learn to Say No
More revenue doesn’t always mean more profit. Duncan McClung learned this while growing Almost Heaven Roofing. His company started in general contracting and took on all kinds of work. But spreading the team too thin came with expensive lessons. Duncan eventually narrowed the company’s focus to roofing. Revenue dropped at first, but the bottom line improved substantially. In this conversation, Duncan shares: - Why learning to say “no” protects your profit - How to get sales and production ...
- Sep 8, 202653 min
Why This Roofer Stopped Waiting for the Next Storm with Daniel Cloteaux
What happens when your roofing company no longer has to wait for the next big storm to stay busy? In this episode of the Roofing Success Podcast, Jim Ahlin sits down with Daniel Cloteaux, founder of Cloteaux Roofing & Construction and a third-generation roofer, to talk about building a business that can succeed with or without a hurricane. Daniel shares how combining retail and insurance roofing changed his approach to growth, along with the leadership, hiring, and financial lessons he l...
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About Roofing Success
The Roofing Success Podcast is a show created to inspire roofing contractors to achieve optimal success in their roofing businesses. The host, Jim Ahlin, is the co-author of the book, "Internet Marketing For Roofing Contractors, How to TRIPLE Your Sales and Turn Your Roofing Website Into an Online Lead Generation Machine", and Co-Founder of Roofer Marketers, the Digital Marketing Agency for the roofing industry. On each episode, Jim will be sitting down with industry leaders to talk about their processes, the lessons they learned, and how to find success in roofing.
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Frequently Asked Questions
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How often does Roofing Success release new episodes?
Roofing Success publishes weekly. Our AI generates a summary within hours of each new episode.
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Roofing Success covers topics including Business, Marketing, Entrepreneurship. Our AI identifies the specific themes in each episode and highlights what matters most to you.
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