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Project Medtech: Daily Summaries Delivered
by Project Medtech
The Project Medtech podcast is interview-style podcast on the Medtech Industry where guests share stories, advice, pitfalls, trends and innovations produced by Project Medtech.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- 1 weeks ago37 min
Episode 284 | Oscar Daws, Co-Founder of Tone Product Design | The Art of Medtech Design: Challenges, Usability, and Branding
In this episode, Oscar Daws, London-based product designer and co-founder of Tone Product Design, joins Duane Mancini to explore what it really takes to turn complex medical technology into products people can use, and want to use. Oscar shares how he moved from broad product design training into medtech through early consultancy work in the UK’s Cambridge–London–Oxford “Golden Triangle,” and why he’s drawn to high-complexity challenges with real patient impact. They break down how regulatory and technical constraints shape medical device timelines, why design must be embedded from concept through design transfer to protect the original vision, and how iteration—from prototypes to limited market releases—reveals issues that studies can’t. The conversation also covers designing for multiple stakeholders (patients, clinicians, procurement), leveraging packaging to reduce risk and build brand, and translating graphic identity into a cohesive 3D visual design language.Oscar Daws LinkedInTone Product Design Website“Zero to One” by Peter Thiel“The Hard Thing About Hard Things” by Ben HorowitzDuane Mancini LinkedInProject Medtech LinkedInProject Medtech WebsiteThank you to our sponsors: Ward Law, Wheelhouse DMG, and JumpStart Inc.
- 2 weeks ago47 min
Episode 283 | Aaron Burnett, CEO at Wheelhouse DMG | Data-Driven Marketing Solutions for Regulated Industries
In this episode, Aaron Burnett, CEO of Wheelhouse Digital Marketing Group, joins the podcast to unpack how medtech and healthcare companies can drive measurable growth in an era where third-party tracking, long sales cycles, and HIPAA constraints break traditional performance marketing. Aaron shares his path from VP roles at AT&T Wireless and Seattle-area tech to building the agency he couldn’t find—one that pairs technical rigor with strategic sophistication and a values-led approach. The conversation dives deep into Wheelhouse’s privacy-first marketing stack, including HIPAA-compliant measurement built on private client IDs and server-side tracking, a secure AWS-based data warehouse that unifies web, ad, and CRM data, and real-time propensity modeling that sends estimated lifetime value signals back to ad platforms.Aaron Burnett LinkedInWheelhouse DMG LinkedInWheelhouse DMG Website“The Art of Possibility” by Benjamin Zander & Rosamund Stone Zander“What Got You Here Won’t Get You There” by Marshall GoldsmithDuane Mancini LinkedInProject Medtech LinkedInProject Medtech WebsiteThank you to our sponsors: Ward Law, Wheelhouse DMG, and JumpStart Inc.
- 3 weeks ago52 min
Episode 282 | Don Webber & Mauricio Carvalho of Bridge to Life | Transforming Organ Transplantation Through Innovative Solutions
In this episode, Don Webber, CEO and Mauricio Carvalho, VP of Medical & Scientific Affairs at Bridge to Life unpack the urgent challenge behind transplant medicine: outcomes are strong, but organ availability and perceived risk keep waiting lists high. Expanding the donor pool requires new preservation and assessment tools, and they explain how Bridge to Life is advancing hypothermic and perfusion-based organ preservation to protect cells, improve viability assessment, and help match organs to recipients with more objective biological insights. Mauricio shares hard-earned lessons bringing technology from Europe to the U.S. (where reimbursement, procurement, workflows, and contracting add layers that can make or break adoption) captured in the theme “science can be global, but implementation is local.” Don details Bridge to Life’s evolution, Series C $110M raise, and why adoption is earned through evidence, simplicity, economics, and deep onsite clinical support.Don Webber LinkedInMauricio Carvalho LinkedInBridge to Life WebsiteLatest Bridge to Life News & Press ReleasesDuane Mancini LinkedInProject Medtech WebsiteProject Medtech LinkedInThank you to our sponsors: Ward Law, Wheelhouse DMG, and JumpStart Inc.
- Oct 5, 202650 min
Episode 281 | Tyler Zanon & Milad Behbahaninia of EndoShunt | From Frustration to Innovation: Revolutionizing Trauma Surgery
In this episode, trauma surgeon and EndoShunt's co-founder Milad Behbahaninia and CEO Tyler Zanon share how the company was born from frontline frustration: critically injured patients bleeding out before surgeons can reach hard-to-access injuries. They explain why endovascular innovation is the next horizon in trauma care, how the team engineered a solution that fits existing clinical workflows, and why incremental, surgeon-built improvements can drive outsized impact. They walks through EndoShunt’s rapid maturation since 2023, including multiple preclinical models, meaningful non-dilutive funding, a shrinking catheter profile toward a 7 French design, and plans toward an FDA submission next year. Milad Behbahaninia LinkedInTyler Zanon LinkedInEndoShunt LinkedInEndoShunt Website“The House of God” by Samuel Shem“ The Power of Full Engagement” by Jim Loehr & Tony SchwartzDuane Mancini LinkedInProject Medtech WebsiteProject Medtech LinkedInThank you to our sponsors: Ward Law, Wheelhouse DMG, and JumpStart Inc.
- Sep 28, 202650 min
Episode 280 | Stephen Ippolito, Managing Partner & Founder at Human Health Platform | Unlocking Value in Healthcare: Venture Capital's Role in Advancing Medtech
Stephen Ippolito shares his path from $5B+ in investment banking M&A to founding Veritus and launching the Human Health Platform, an ecosystem focused on shaping investable healthcare companies earlier than traditional VC. Stephen breaks down the stark differences between PE-backed and family-owned transactions, why founder psychology and identity can make or break outcomes, and what he looks for in first-time leaders—especially the balance of EQ and IQ, coachability, and healthy co-founder dynamics. The conversation dives into why too much healthcare innovation dies in academia, the need for better IP audits and university commercialization programs, and the case for combining complementary startups to unlock disproportionate value. Stephen also offers a blunt reality check on succeeding in U.S. healthcare: know your true customer, distribution, and incentives—then build accordingly.Stephen Ippolit LinkedInHuman Health Platform LinkedInHuman Health Platform Website“Good to Great” by Jim CollinsDuane Mancini LinkedInProject Medtech WebsiteProject Medtech LinkedInThank you to our sponsors: Ward Law, Wheelhouse DMG, and JumpStart Inc.
- Sep 21, 202625 min
Episode 279 | Melissa Muller, Founder & Principal Consultant at Muller Advisory Company | The First Five Things Medtech Founders Need to Know Before They Scale
Melissa Muller, Founder and Principal Consultant at Muller Advisory Company, joins Duane Mancini for a practical conversation on what medtech founders must know before scaling beyond early adopters. Melissa breaks down why FDA clearance is only the starting line and why true growth depends on adoption readiness across clinical, financial, and commercial stakeholders. They dive into mapping the full clinical workflow end-to-end (including setup, IT, biomed, and reprocessing), identifying who must say yes (and who can still veto) through contracting and value analysis realities, and clarifying exactly how customers pay across hospitals, ASCs, and other sites of care. The conversation closes with how to drive repeat use, build advocates, and avoid “scaling assumptions” as care shifts and teams beyond the founder must carry the story.Melissa Muller LinkedInMuller Advisory Company LinkedInMuller Advisory Company WebsiteDuane Mancini LinkedInProject Medtech WebsiteProject Medtech LinkedInThank you to our sponsors: Ward Law, Wheelhouse DMG, and JumpStart Inc.
- Sep 14, 202624 min
Episode 278 | Staci Miller, Founder of Gen UX Consulting | The First Five Things You Need to Know About Human Factors Validation Testing
Staci Miller, founder of Gen UX Consulting, joins Duane Mancini for a rapid-fire rundown of the first five things you need to know about human factors validation testing, from the risk documents nobody prioritizes but everyone needs, to the razor-thin line between a task sheet and a leading question that could invalidate your study, to why a 300-page report might be doing you more harm than good. Packed with hard-won insight from nearly 15 years in the field, this episode gives you a practical playbook for getting your validation study and your FDA submission right.Staci Miller LinkedInGen UX LinkedInGen UX WebsiteDuane Mancini LinkedInProject Medtech WebsiteProject Medtech LinkedInThank you to our sponsors: Ward Law, Wheelhouse DMG, and JumpStart Inc.
- Sep 7, 202655 min
Episode 277 | Merom Klein, Principal at Courage Growth Partners | Building Courage in Medtech: Turning Fear Into Adoption, Investment & Innovation
What if the biggest barrier to medtech innovation isn’t the technology, buti fear? In this episode, Merom Klein explores how entrepreneurs can recognize hesitation, build trust, and move investors, customers, and teams from “wait and see” to active champions of innovation. From raising capital to changing the standard of care, Merom shares practical insights on building courage, understanding incentives, and creating the conditions for meaningful adoption. Tune in for a conversation about the human side of medtech innovation and what it really takes to change the game.Merom Klein LinkedInCourage Growth Partners LinkedIn Project Medtech Podcast Episode 249"Biotech in the Balance: Saving a Strategic Industry in an Age of Distrust" by Jeremy M. Levin "Leadership the Hard Way" by Dov Frohman and Robert Howard "Start-Up Nation: The Story of Israel’s Economic Miracle" by Daniel Senor and Saul Singer Duane Mancini LinkedInProject Medtech WebsiteProject Medtech LinkedInThank you to our sponsors: Ward Law, Wheelhouse DMG, and JumpStart Inc.
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About Project Medtech
The Project Medtech podcast is interview-style podcast on the Medtech Industry where guests share stories, advice, pitfalls, trends and innovations produced by Project Medtech.
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Frequently Asked Questions
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Project Medtech publishes weekly. Our AI generates a summary within hours of each new episode.
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Project Medtech covers topics including Science, Life Sciences. Our AI identifies the specific themes in each episode and highlights what matters most to you.
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