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On Strategy Showcase: Daily Summaries Delivered
by Fergus O’Carroll
Where marketers share the strategy stories behind amazing campaigns.
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The most recent episodes — sign up to get AI-powered summaries of each one.
- 6 days ago29 min
Grow Therapy and its challenger brand mindset
In its effort to create distinction in the cluttered telehealth category, Grow's new campaign wants to create a distinction between therapy for crisis and therapy that helps you simply create the best version of yourself. I'm Joined by Mollie Partesotti of KDSP and Marshall Ball of Grow Therapy. Be sure to click the Follow or Subscribe button for other episodes. Thanks to the EFFIES for supporting our show.
- 2 weeks ago39 min
Beefeater 0.0 and Jamiroquai with Damien Le Castrec and Shelley Smoler of Lucky Generals
Virtual Insanity by Jamiroquai (JL) resurfaces 30 yrs later in the campaign for Beefeater 0.0. Gin. CSO Damien Le Castrec and CCO Shelley Smoler share the story behind the recreation of the famous video and its link to the Beefeater 0.0. launch. You can see the creative work on our website here. We're live in LA at TBWA\Chiat\Day at 5:30 Oct. 28th. Tickets here https://luma.com/nieh2u8r
- 2 weeks ago1h 9m
On the Spot Live in NYC: Three Strategists. Three Campaigns. One Winner. So fun.
Veronica Thew, Head of Strategy at Mother, Ellery Luce, EVP, Strategy at Mischief and Jonathan Daly, Joint Head of Strategy at JL, pitch campaigns they love but never worked on to a Sold Out live audience. Next stop is LA at TBWA, Oct 28th at 5:30. Tix https://luma.com/nieh2u8r. Thx to The Effies, Tracksuit and System1 for supporting our live tour. And to Johannes Leonardo (JL) for hosting us.
- 2 weeks ago38 min
Life Stage vs. Generational Cohorts and the Implications for Strategy
Matt Carmichael, SVP Consumer Trends at Ipsos joins Lisa Zielinski, SVP Creative Excellence at Ipsos and myself to discuss the logic of generational cohorts and the alternative of life stage marketing. The three reports we reference in this episode are free to download below. https://www.ipsos.com/en-us/future/american-dream-alive-it-well https://www.ipsos.com/en-us/future/how-are-modern-milestones-and-ai-reshaping-path-success https://www.ipsos.com/en/modern-milestones-why-its-critical-th...
- 3 weeks ago51 min
Planning for Effective Outcomes Ep#5: Andrew Tindall & James Hurman
In the fifth episode in our Effie series, Planning for Effective Outcomes, we talk about the state of marketing effectiveness with Andrew Tindall of System1 and the author of Future Demand, strategist and effectiveness expert, James Hurman. Thanks to the Effies and Tracksuit for supporting this special series.
- Sep 28, 202641 min
The reframing of Coinbase with Gareth Kay, Cat Ferdon and Joe Staples
The Coinbase team discusses the reframing of the brand and category, plus the opportunity that exists when 80% of Americans feel the existing financial system needs fixing. CMO, Cat Ferdon, VP, Brand, Gareth Kay and VP, Creative, Joe Staples. See all the creative work on our website or YouTube Channel.
- Sep 20, 202654 min
On the Spot: Joe Burns of Quality Meats and Jon Crowley of Fuse Create
Planners talk about brands they love, but never worked on. This month Depop and PlayStation. It's Joe Burns, Partner, Head of Strategy at Quality Meats, Brooklyn, and Jon Crowley, Partner, Head of Strategy at Fuse Create in Toronto. Thanks to Tracksuit and System1 for supporting our On the Spot series. We do it live at Johannes Leonardo in NYC this Wednesday, Sept 23, 2026 at 5pm. Tickets here https://luma.com/r0c474io
- Sep 14, 202643 min
James Hurman on his Lions Master of Advertising Effectiveness program
James talks about his new, brilliant, evidence-based Lions Learning course on advertising effectiveness and his latest book that popularizes a new mental model for marketing that better connects our role to the language of business and growth. Always great having James on the show.
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