The UX Behind a B2B Webflow Website Design

Ever landed on a B2B website and, five seconds in, wondered what the company actually does? It usually isn't a design problem. It's a clarity problem. In Season 2 Episode 13, Ishika breaks down the UX behind a B2B Webflow website design built for three very different visitors: buyers, partners, and investors. A buyer wants products and capabilities. An investor wants the story, the leadership, and the growth. So she explains why one screen for everyone doesn't work, how the team planned separ...