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by AdExchanger Talks
AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger's award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- 2 weeks ago50 min
What Frogs And Socks Can Teach Us About AI Implementation
The biggest obstacle to AI transformation may not be disorganized data but the messy workflows around it, says Rebecca Sykes, a partner at The Brandtech Group, where she leads the emerging tech practice.
- 3 weeks ago50 min
Making AI Pay Its Way, With Cloudflare
What if AI companies had to pay publishers every time they used their content? Cloudflare's Lara Cohen explains the new playbook for dealing with AI bots, from blocking them to billing them.
- 4 weeks ago46 min
Value Over Volume, With NYT's Courtney Glaze
Most publishers add SSPs like insurance. More partners means more demand and more demand means more competition for every impression. But at The New York Times, every ad tech partner has to earn its place in the stack, says Courtney Glaze, its VP of revenue operations.
- Sep 29, 202647 min
Want AI Agents That Work? You've Gotta Do The 'Unsexy' Stuff First
The push to bring planning, buying and optimization together also addresses a longstanding challenge for Amazon's ad business: making its disparate products feel like one cohesive platform.
- Sep 22, 202658 min
Creator Marketing Is Growing Up
Creator marketing and influencer relationships are a top priority for marketers, but both are still behind other digital channels when it to scale, proper reporting and transparency. That's starting to change, though, says Jennifer Quigley-Jones, the founder of Digital Voices and VP of strategy and partnerships at PMG.
- Sep 16, 202653 min
Information Quality Is What Wins In The AI Era
In the AI era, according to Tim Frank, the man in charge of AI monetization at Microsoft, "information is the new bid." In other words, the brands that get recommended won't necessarily be the ones with the biggest ad budgets, he says, but rather those with the most clear, complete and transparent product data.
- Sep 8, 202652 min
I've Tried Everything But AdTech Therapy
With AI eating everyone's traffic, publishers could use a sympathetic ear. AdTech Therapy's Jana Meron and Scott Messer talk through the sell side's biggest challenges and break down what Google avoiding an ad tech breakup means for media owners.
- Sep 1, 202643 min
Cracking The In-Store Attribution Code In Influencer Marketing
Creator marketing is the talk of the town, but how do you prove it genuinely drives sales? Emily Steele, co-founder and CEO of creator platform Hummingbirds, breaks it down.
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About AdExchanger
AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger's award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.
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