We Fixed It, You're Welcome
7-Eleven’s Egg Salad Experiment
May 19, 2026·49 min·6-min readconversationalbusiness
Podzilla Summary (6 min)
TLDR
The podcast episode of We Fixed It examines 7-Eleven’s attempt to revitalize its North American brand by introducing Japan’s popular egg salad sandwich, priced at $5.50—nearly four times its cost in Japan. The hosts question whether this product can reposition 7-Eleven as a fresh food d
The podcast episode of We Fixed It examines 7-Eleven’s attempt to revitalize its North American brand by introducing Japan’s popular egg salad sandwich, priced at $5.50—nearly four times its cost in Japan. The hosts question whether this product can reposition 7-Eleven as a fresh food d
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Mentions
Books, people, and resources mentioned in this episode.
People
Chino
Companies
7-ElevenMcDonald'sTim HortonsPret a Manger
Products & Tools
Japanese egg salad sandwichiced coffee
Topics
BrandingBusiness NewsEntrepreneurshipProduct ManagementStartups
Listen to This Episode
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