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Trade Tales: Daily Summaries Delivered
by Business of Home, Kaitlin Petersen
Business of Home's editor in chief Kaitlin Petersen talks to interior designers about nurturing creativity, finding a firm’s financial footing, setting goals and discovering their own version of success as a result.
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- 3 days ago38 min
Ask Us Anything: Sarah Goesling on using storytelling to connect with future clients
Sarah Goesling answers a question from a young designer who is curious about what it takes to generate new business. Goesling, whose firm Goesling Group is based in Chicago, offers advice on cultivating a diversified approach to lead generation, the right language to use when networking and the hidden value in maintaining transparency and building connections with industry partners. This episode was sponsored by Four Hands.LINKSSarah GoeslingKaitlin PetersenBusiness of Home
- 1 weeks ago1h 17m
How Laura Lubin helps clients make project budgets rooted in reality
Laura Lubin’s firm has grown to encompass construction services and a retail operation, on top of her interior design offerings. She credits much of that success to her ability to sell a vision to clients—to cut through the noise, understand the transformation they’re looking for, and then explain exactly what her firm is capable of and how she’s going to deliver it. In this episode, she shares how hiring a director of design transformed her firm, why she launched a construction arm to deliver a luxury service and how sales can be a tool to teach clients to have confidence in the design process. This episode was sponsored by Dallas Market Center and Vanguard. LINKSLaura LubinKaitlin PetersenBusiness of Home
- 2 weeks ago34 min
Ask Us Anything: Zuni Madera on elevating a firm’s art sourcing
Zuni Madera answers a question from a designer who is looking for a road map to understanding the art sourcing process. Madera, a partner at New York–based firm MC Interiors, offers advice on setting a room-by-room budget from a project’s outset, where a consultant can help with price education, and how to gauge a client’s desire for art discovery.This episode was sponsored by Four Hands.LINKSZuni MaderaKaitlin PetersenBusiness of Home
- 3 weeks ago1h 6m
How Hattie Sparks Collins regained creative control of her firm
Hattie Sparks Collins found herself in a situation every new business owner dreams of: a period of rapid growth almost immediately after launching her firm. As she scaled up, however, she felt herself losing control of the firm’s processes—and even worse, her project standards. She decided it was time to strip back to the basics, rebuilding with a focus on sustainable growth. What emerged was a firm that not only had real staying power, but reflected her vision for what a creative business should be.. In this episode, she shares the value in hiring for help with procurement, the systems’ approach that accelerated her firm’s growth, and raising her project standards to invest in her firm’s future. This episode was sponsored by Vanguard Furniture and Dallas Market Center.LINKSHattie Sparks CollinsKaitlin PetersenBusiness of Home
- Sep 30, 20261h 14m
Ask Us Anything: Live with Evan Millard, Melissa Oholendt and Audrey Scheck
In a live edition of the show—recorded at the Four Hands flagship in Austin, Texas—designers Evan Millard, Melissa Oholendt and Audrey Scheck share advice on attracting more qualified leads, investing in photography, understanding profit margins and more. At the end, they fielded live questions from the audience on topics ranging from color trends to tech stacks.This episode was sponsored by Four Hands.LINKSEvan MillardMelissa OholendtAudrey ScheckKaitlin PetersenBusiness of Home
- Sep 23, 20261h 6m
Jay Jeffers on protecting your firm from a pipeline in flux
Jay Jeffers has never been afraid of chasing his creative ambitions, venturing into retail and hospitality and embracing the risks that come with it. More than two decades into his firm, he’s reflecting on what it takes to build a business that can weather growth spurts and the slower periods that inevitably follow. In this episode, he shares how he’s protecting his firm from pipeline volatility, the value in creating a workplace that attracts senior talent, and what he learned from the process of opening his own hotel. This episode was sponsored by High Point Market and Minted.LINKSJay JeffersKaitlin PetersenBusiness of Home
- Sep 16, 202648 min
Ask Us Anything: Dan Rak on improving your profit margins
Dan Rak, whose eponymous firm has offices in Chicago and Southwest Florida, answers a question from a designer who is ready to revamp her firm’s finances. Rak offers advice on why the right sourcing strategy is crucial to improving profit margins, levelling up through a designer-friendly accounting software, and the importance of regularly examining your firm’s cost structure. This episode was sponsored by Four Hands.LINKSDan RakKaitlin PetersenBusiness of Home
- Sep 9, 20261h 15m
Ali Faulkner on building a team that’s passionate about the client experience
Ali Faulkner’s first career in high-end hospitality has played a crucial role in shaping the firm she leads today—one in which everything from her firm’s back-end operations, to hiring and onboarding are crafted around delivering an ideal client experience. In this episode, she shares how outsourcing social media caused her inbound leads to multiply, how working with a sales coach transformed her calls with prospective clients, and how she’s building a work environment that allows employees to create accountability for themselves. This episode was sponsored by High Point Market and Minted.LINKSAli FaulknerKaitlin PetersenBusiness of Home
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About Trade Tales
Business of Home's editor in chief Kaitlin Petersen talks to interior designers about nurturing creativity, finding a firm’s financial footing, setting goals and discovering their own version of success as a result.
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Frequently Asked Questions
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