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The Nathan Barry Show: Daily Summaries Delivered
by Nathan Barry
As the CEO of Kit, Nathan Barry has a front row seat to what’s working in the most successful creator businesses. On The Nathan Barry Show, he interviews top creators and dives into the inner workings of their businesses in his live coaching sessions. You get unique insight into how creator businesses work and what you can do to increase results in your own business. One of the things Nathan is passionate about is helping you create leverage. Creator Flywheels let you create many copies of yourself so you don’t get bogged down with the little things in your business. Flywheels will help you reach a place where you can focus on revenue instead of busywork. You’ll hear discussions around building an audience, earning a living as a creator, and Nathan’s insights on scaling a software company to $100M. Learn how to get more results with less effort and: Grow faster over time. Work less hard over time. Make more money over time.
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- 2 weeks ago1h 27m
Why Community Beats Followers (And How to Build One) | Jayson Gaignard | 151
Do you want to know how to get into rooms with people who are several levels above you?Jayson Gaignard is the reason about 50 of my favorite entrepreneur friends are in my life. He’s the founder of Mastermind Talks, an invite-only community for entrepreneurs, and the author of Community Made, which breaks down exactly how to build those key relationships yourself.In this episode, Jayson shares how to find your people, invest in them, and ask for help. We get into how to host your own event when you can’t get an invite, the three ways to get access to people above your level, and why “How can I help?” is the wrong question to ask.If you want to build relationships with people you admire, this is the episode to watch.Timestamps:00:00 Introduction01:23 How Jayson connected Nathan to 50 entrepreneur friends02:15 Why Jayson wasn't always a super connector02:57 The loneliness that led to Mastermind Dinners04:14 Never beg for a seat when you can build your own table05:29 Why the host gets the most status in the room06:14 Lower-lift ways to bring people together06:49 How Summit Series started with a ski trip08:57 Start with the easiest yes09:28 The anchor tenant strategy10:27 Nathan's author mastermind with James Clear11:06 Partnering to host the room12:35 Organizing a team to play above your level13:21 Will Guidara's gratitude for being invited14:51 Buying access and the speed of relationships15:43 Money, moxie, and service15:58 Andrew Wilkinson's $57,000 lunch with Bill Ackman17:58 Moxie and the power of cold emails19:30 The man who stood up Mark Zuckerberg20:45 Nathan chickens out of meeting his heroes22:55 Eight seconds of courage24:02 Leaving energy vs. lingering energy24:47 Nathan's 45-second intro to Chris Brogan25:44 How a quick hello led to a call with Steven Bartlett27:06 Why you shouldn't put people on a pedestal27:53 Abundance vs. scarcity when meeting people29:47 Service and Ryan Holiday's apprenticeship31:20 Why Benjamin Graham told Warren Buffett he was overpriced31:58 Why "How can I help?" is the wrong question32:18 How Jayson built a relationship with Shep Gordon33:12 How to offer help that's actually specific36:00 The relationships that weigh you down38:55 Why all relationships go dormant naturally39:45 Why entrepreneurs and creators feel isolated41:17 Craft + Commerce as an annual pilgrimage42:35 Conferences vs. masterminds vs. communities46:00 Conversations that normally take years48:00 Do great work and your network will find you49:55 How great work raises your hit rate51:54 Why you're not ready for Diary of a CEO53:35 Putting in the reps on camera54:28 Ramit Sethi's advice on media training56:39 Increasing your surface area of luck59:38 Jayson's friends-only email updates1:02:06 The email that saved MMT in 20201:04:59 Who to include on your update list1:05:50 Nathan's missing annual review1:07:22 The 90-minute quarterly update1:08:17 A fan base vs. a community1:09:59 Curating like the bouncer at the club1:10:36 Kit's triads and MMT's MM3s1:15:00 People come for content, stay for community1:15:47 The ask, give, praise model1:18:26 How praise reinforces the value of the network1:21:02 Praise cards mailed 90 days later1:24:18 Why the book is called Community Made1:27:06 Final thoughtsIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.Learn more about the podcast: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarryLinkedIn: https://www.linkedin.com/in/nathanbarryX: https://twitter.com/nathanbarryYouTube: https://www.youtube.com/@thenathanbarryshowWebsite: https://nathanbarry.comKit: https://kit.comFollow Jayson:Instagram: https://www.instagram.com/jaysongaignardX: https://x.com/jaysongaignardLinkedIn: https://www.linkedin.com/in/jaysongaignardWebsite: https://www.jaysongaignard.comFeatured in this episode:Kit: <a href="https://kit.com/?utm_campaign=29661554-nathan_barry_show&utm_source=yo
- 3 weeks ago1h 19m
AI Can't Copy This: Why Every Creator Needs an Origin Story in 2026 | Philip mckernan | 150
The story you leave out of your content could be the reason someone connects with your work.I sat down with Philip McKernan, author of One Last Talk, who has helped Olympians and World Cup athletes and consulted with the US Army and the Pentagon. We get into why your origin story matters, how to recognise the gifts you undervalue, and why the fear that drives success can eventually become exhausting. Philip walks me through his framework connecting story, gift, and impact, then coaches me live through my discomfort with promoting my upcoming book. A simple drawing exercise leads to a challenge I wasn’t expecting about who I’m letting down by holding back.If you’re building a personal brand but feel uncomfortable sharing your story or promoting your work, I think you’ll get a lot out of this conversation.Timestamps:00:00 Introduction02:00 The business pitch that needed a personal story07:00 Philip’s own origin story11:00 Helping an athlete reconnect with his purpose17:00 Finding the gift you overlook21:00 When fear-driven ambition becomes exhausting24:00 Why I’m not afraid of my business disappearing34:00 Buying a castle when business was down 95%38:00 Building a better relationship with yourself40:00 Why asking for help feels uncomfortable43:00 Philip coaches me through a drawing exercise47:00 The challenge I wasn’t expecting54:00 Why being visible can feel frightening57:00 An exercise to uncover your story1:03:00 Understanding what your happiest days reveal1:09:00 Learning from your darkest days1:16:00 How sharing your story creates connection1:18:00 Final thoughts and where to find PhilipIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.Learn more about the podcast: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarryLinkedIn: https://www.linkedin.com/in/nathanbarryX: https://twitter.com/nathanbarryYouTube: https://www.youtube.com/@thenathanbarryshowWebsite: https://nathanbarry.comKit: https://kit.comFollow Philip:Instagram: https://www.instagram.com/philip_mckernan/LinkedIn: https://www.linkedin.com/in/philip-mckernanYouTube: https://www.youtube.com/@philipmckernanWebsite: https://philipmckernan.comFeatured in this episode:Kit: https://kit.comOne Last Talk: https://onelasttalk.comThe Ladders of Wealth: https://www.simonandschuster.com/books/The-Ladders-of-Wealth/Nathan-Barry/9798893312393Highlights:02:00 The business pitch that needed a personal story21:00 When fear-driven ambition becomes exhausting43:00 Philip coaches me live47:00 Why we undervalue our own work57:00 An exercise to uncover your story
- Oct 8, 20261h 8m
The #1 Way to Grow Your Audience in 2026 | Domonkos Eross | 149
Most creators try to grow by posting more. More content, more platforms, more hours. But the biggest creators and thought leaders grow in a very different way, and most of it happens behind the scenes.I sat down with Domonkos "Doma" Eross, founder of Flowin, a creative agency for thought leaders, to talk about what actually drives audience growth right now. We get into his seven strategic steps to succeed as a thought leader, why creator partnerships are the number one source of growth in the creator economy, and Doma’s outreach technique for landing dream clients.If you've ever wanted to know the systems the biggest creators use to consistently grow their audiences, I think you'll get a lot out of this conversation.Timestamps:00:00 Introduction01:33 How Doma started working with thought leaders03:03 Why direct outreach works03:33 The Manchester United cold email05:05 Why a well-packaged pitch gets attention06:49 Using credibility to get past the first filter08:06 How office hours turned into clients09:13 Leaving energy vs lingering energy10:13 Why curiosity beats a target list11:59 How your network compounds12:54 The seven steps to succeed as a thought leader13:18 Step 1: Develop exceptional knowledge first14:17 Step 2: Define your mission and theory of change16:19 Step 3: Build an ecosystem strategy18:21 Matching your ecosystem to how you make money19:51 Step 4: Turn your ideas into the right content21:18 Protecting clients from the wrong projects22:38 Step 5: Build the right team23:12 Why team size and influence don't correlate24:55 How James Clear decides what to work on26:32 Building a team around impact28:26 The most surprising role on a thought leader's team30:53 What thought leaders know about saying no32:17 Focus on your craft and outsource the rest33:22 Step 6: Creator partnerships, the #1 source of growth35:14 Why Creator Network works better than list swaps37:19 How partnerships work at a smaller scale39:00 How much growth Creator Network drives40:27 Why partnerships are a win-win41:22 Set up partnerships before your podcast episode airs44:27 Why the creator economy isn't competitive46:32 What Doma has learned from his clients47:57 Step 7: Build and perfect your organic channels48:13 Why your newsletter is the only channel you own49:56 Building a newsletter that sounds like you53:05 The three phases of a book launch54:15 Teasing your book in your newsletter55:26 Why you need to book podcasts months ahead56:08 The concentrated strike approach56:34 How to pitch the biggest podcasts58:48 Which podcasts actually sell books59:50 The people behind podcast bookings1:01:36 Using a live event to launch a book1:03:37 How Doma runs Flowin1:05:08 Why Doma doesn't want to scale1:06:40 Final thoughtsIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.Learn more about the podcast: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarryLinkedIn: https://www.linkedin.com/in/nathanbarryX: https://twitter.com/nathanbarryYouTube: https://www.youtube.com/@thenathanbarryshowWebsite: https://nathanbarry.comKit: https://kit.comFollow Doma:LinkedIn: https://www.linkedin.com/in/domonkoserossWebsite: https://flowin.consultingFeatured in this episode:Kit: https://www.kit.comFlowin: https://flowin.consultingHighlights:03:33 The Manchester United cold email13:18 Why thought leadership is the result, not the goal24:55 How James Clear decides what to work on33:22 The #1 source of growth in the creator economy53:05 The three phases of a book launch
- Oct 1, 20261h 8m
How to Build an Unforgettable Personal Brand | Chris Do | 148
Personal brand has become one of the biggest buzzwords in the creator world. Creators everywhere are launching offers, building funnels, and posting consistently, yet very few are creating something people actually remember.I sat down with Chris Do, Emmy award-winning designer and founder of The Futur, to talk about what it really takes to build a personal brand that stands out. We get into why most creators end up serviceable but forgettable, why branding comes down to differentiation, and the three-part framework behind brands people obsess over. Chris also shares why the real work of personal branding happens internally, how to find your voice phrase, and the trust triangle that decides who audiences believe. Partway through, he turns the interview around and starts coaching me, and we go much deeper than I expected.If you're building a personal brand and wondering why it isn't resonating yet, I think you'll get a lot out of this conversation.Timestamps:00:00 Introduction01:39 What it means to un-bland yourself02:48 Why branding is all about differentiation03:04 Why Apple has a brand and Dell doesn't04:31 How status and identity drive what we buy07:29 How Target built a brand10:42 How Kit positions its brand11:44 Moving from features to meaning14:11 Why most personal brands are really marketing funnels16:11 Why personal brand work is internal16:26 How we lose who we really are19:04 Chris starts asking the questions20:24 How getting sick at 24 changed Nathan's identity21:51 Why we tie our identity to what we do23:03 Who are you outside of your work?23:36 Why you are the gift25:51 How Chris answers "who are you?"26:36 The difference between design and art28:45 Why being true to yourself comes first29:45 Nathan's mission32:24 Why Chris moved from commercial work to content33:36 Why your brand needs to stand against something35:44 Finding your keyword and your nemesis37:03 Why the best heroes have great enemies40:39 The three-part personal brand framework41:49 Chris's own brand triangle42:33 Workshopping Nathan's personal brand43:30 Separating who you are from your company44:44 The story behind Chris's mission47:25 Why all strategy is autobiographical48:13 Nathan on feeling like a burden49:29 Nathan's story about his stepdad53:49 Chris's read on Nathan's story56:36 Finding Nathan's rallying cry59:28 Learning to accept help1:01:26 Why we trust people who aren't perfect online1:02:00 The trust triangle1:04:52 How to find your voice phrase1:08:21 Final thoughtsIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.Learn more about the podcast: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarryLinkedIn: https://www.linkedin.com/in/nathanbarryX: https://twitter.com/nathanbarryYouTube: https://www.youtube.com/@thenathanbarryshowWebsite: https://nathanbarry.comKit: https://kit.comFollow Chris:Instagram: https://www.instagram.com/thechrisdoX: https://x.com/thechrisdoLinkedIn: https://www.linkedin.com/in/thechrisdoYouTube: https://www.youtube.com/@thefuturWebsite: https://thefutur.comFeatured in this episode:Kit: https://www.kit.comThe Futur: https://thefutur.comHighlights:03:04 Why Apple has a brand and Dell doesn't14:11 Why most personal brands are really marketing funnels40:39 The three-part framework behind Bryan Johnson's brand49:14 Chris turns the interview around1:05:17 How to find your voice phrase
- Sep 24, 20261h 12m
Forget Courses, Sell This in 2026 To Make 7 Figures | Jasmine Star | 147
The online business world is changing. People have more information than ever at their fingertips, and the business models that many creators started out selling aren't converting the way they used to.I sat down with Jasmine Star to talk about why traditional courses and memberships are becoming harder to sell, and the new hybrid offer model she now teaches her clients. We get into how to build offers around specific customer results, how to find out what people will actually pay for before you build, and Jasmine’s four-step framework for building a consistent $10K/month business. She also shares how she delivers high-touch coaching at scale, and the best ways to build trust with your audience in today’s “trust recession”.If you’re building an online business and wondering what types of offers still work in today’s crowded online space, I think you’ll get a lot out of this conversation.Timestamps:00:00 Intro01:18 Jasmine’s first digital offer04:00 How her $197 course made $255K04:40 Why she built a membership06:22 The problem with traditional memberships08:28 Building Social Curator10:27 The creator economy after 202012:07 Why courses and memberships stopped working13:12 The hybrid offer16:40 How to price an offer20:02 Turning coaching into a scalable offer22:27 Who the offer is for24:28 The 90-day $10K offer26:30 The $4K Freedom Formula29:32 How to keep clients accountable33:50 Why asynchronous coaching works35:36 Scaling coaching to hundreds of clients39:25 How to market the offer44:01 Using webinars to sell47:13 Why long-form content is coming back50:04 Measuring content performance52:43 How Jasmine met Nathan53:41 How to get high-value clients55:29 Creating an offer people will pay for59:55 Finding the right audience1:00:49 Getting your messaging right1:04:26 Finding your customer's pain point1:06:10 Using DMs to build trust1:09:38 Building a personal brand1:11:48 Final thoughtsIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.Learn more about the podcast: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarryLinkedIn: https://www.linkedin.com/in/nathanbarryX: https://twitter.com/nathanbarryYouTube: https://www.youtube.com/@thenathanbarryshowWebsite: https://nathanbarry.comKit: https://kit.comFollow Jasmine:Instagram: https://www.instagram.com/jasminestarWebsite: https://www.jasminestar.comX: https://x.com/jasminestarLinkedIn: https://linkedin.com/in/jasmine-starYouTube: https://www.youtube.com/@officialjasminestarFeatured in this episode:Kit: https://www.kit.comSocial Curator: https://www.socialcurator.comHighlights:03:38 How Jasmine made $255,000 in five days12:07 Why courses are no longer enough17:31 How to find what people will actually pay for33:50 People already have the information36:15 Why Jasmine’s ROI guarantee isn't a money-back guarantee
- Sep 17, 20261h 2m
$300M+ Founder: What Nobody Tells You Before Selling Your Business | Ankur Nagpal | 146
Should you sell your business, or build it to own forever? Ankur Nagpal sold Teachable for $250 million and Carry for $76 million. I bootstrapped Kit and turned down a $200 million acquisition offer from Spotify. We took very different paths as founders.I sat down with Ankur to break down why we made those choices and how they've played out. We get into the key considerations for selling a company vs. building it to own forever, why raising venture capital can quietly trap founders into a specific kind of business, and the hiring and go-to-market tactics Ankur used to build two companies from scratch.Ankur also shares how founders can use the QSBS tax break to keep millions more from an exit.If you've ever thought about selling your business, or you're trying to decide whether to bootstrap or raise venture capital, this is the episode to listen to before you make that call.Timestamps:00:00 Introduction01:37 Teachable's Story03:39 Why Ankur Sold Teachable04:47 Nathan's Approach to Building07:16 Building to Sell vs. Building to Keep08:34 Carry's Story09:30 Understanding QSBS Tax Benefits16:06 Being Bought vs. Having to Sell16:40 Why Raise Capital for Carry?18:25 Bootstrapping vs. VC22:54 Lessons for Second-Time Founders26:10 Ankur's Next Chapter: USVC28:36 Recruiting Great Talent32:24 Our Contrarian Beliefs34:50 Go-to-Market Strategies39:18 Ankur's AI Content Strategy46:25 Staying Focused48:58 Content Workflows59:16 Product Market Fit Evolution01:02:08 Closing ThoughtsIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.Learn more about the podcast: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarryLinkedIn: https://www.linkedin.com/in/nathanbarryX: https://twitter.com/nathanbarryYouTube: https://www.youtube.com/@thenathanbarryshowWebsite: https://nathanbarry.comKit: https://kit.comFollow Ankur:X: https://twitter.com/ankurnagpalLinkedIn: https://www.linkedin.com/in/ankurnagpalInstagram: https://www.instagram.com/ankurnaFeatured in this episode:Teachable: https://teachable.comCarry: https://carry.comHighlights:03:00 The Perfect Exit?10:40 QSBS Tax Benefits For Founders18:30 Bootstrapped vs. VC: Which is Higher Status?23:20 Product Market Fit for Second-Time Founders32:20 Our Contrarian Beliefs
- Sep 10, 20261h 17m
$100M YouTube Lawyer Reveals How to Protect Your Channel in 2026 | Tyler Chou | 145
What does it take to turn a YouTube channel into a valuable, sellable business? That's what I wanted to explore with this week’s guest, Tyler Chou (aka The Creators' Attorney). Having spent 20 years as an entertainment attorney at giants like Disney and BuzzFeed, Tyler now represents some of YouTube's biggest channels, helping them navigate exits and build sustainable enterprises.In this episode, Tyler pulls back the curtain on the legal mistakes creators often make, the crucial steps to take to protect your assets, and why sometimes, a creator doesn't need to sell at all - they just need a sabbatical. Tyler shares insights on how to build a business that can eventually sell for 8 or 9 figures, and what investors are really looking for beyond just views.Timestamps:00:00 Introduction01:09 Private equity looks to buy YouTube channels03:52 Creator burnout04:52 Protecting your IP and avoiding mistakes08:20 Diversifying revenue beyond AdSense and brand deals10:43 Avoiding misclassification lawsuits12:46 The problem with reaction channels17:45 Why buyers love recurring revenue and technical products23:11 The power of artificial scarcity28:20 How to make your brand less dependent on the creator37:48 Should creators sell their business?43:49 You might need a sabbatical, not an exit45:00 How to protect yourself from predatory buyers51:08 Hiring operators to run products54:19 The power of angel investors on your cap table56:29 The value of books for creators1:11:08 Building a network of channels1:14:10 Where to find TylerIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.Learn more about the podcast: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarryLinkedIn: https://www.linkedin.com/in/nathanbarryX: https://twitter.com/nathanbarryYouTube: https://www.youtube.com/@thenathanbarryshowWebsite: https://nathanbarry.comKit: https://kit.comFollow Tyler:YouTube: https://www.youtube.com/@TheCreatorsAttorneyLinkedIn: https://www.linkedin.com/in/thecreatorsattorneyInstagram: https://www.instagram.com/thecreatorsattorneyFeatured in this episode:Kit: https://www.kit.comHighlights:01:38 - Why private equity is buying YouTube channels07:50 - The power of building independent revenue streams12:58 - Why reaction channels are worthless to buyers38:00 - The surprising downsides of taking an exit59:20 - The power of books for creator credibility
- Sep 3, 20261h 18m
How to ACTUALLY Sell a Creator Business | Pat Flynn & Liz Wilcox | 144
What does it actually take to sell a creator business? That’s what I wanted to get into with Pat Flynn and Liz Wilcox, who sat down with me to share some big news. After 18 years of building Smart Passive Income, Pat has officially sold the business - and Liz is the new owner.In this episode, Pat and Liz take us through the entire process, from why Pat decided it was time to let go, to how they valued and structured the deal, why Liz was the right person to take over, and how they planned the transition to make sure the audience felt supported. We also get into what makes a creator business sellable, including building systems, community, recurring revenue, and a brand that can thrive beyond its founder.If you're building a creator business and want to understand how to make it more valuable, transferable, and ultimately sellable, I think you'll get a lot out of this conversation.Timestamps:00:00 Introduction01:15 Pat's big announcement02:48 Liz's journey to acquiring SPI04:30 How SPI became a sellable business06:27 Pat's massive success with Pokemon08:21 The impact of SPI's community10:47 Why Pat let go of SPI12:38 Prioritizing community over profit14:10 The financial aspects of the deal16:15 The future of Smart Passive Income: Team WIN18:30 What makes a business sellable20:00 Merging Liz's brand into SPI21:23 10x is easier than 2x22:50 The challenge of selling a personal brand24:50 The intentional transition processIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.Learn more about the podcast: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarryLinkedIn: https://www.linkedin.com/in/nathanbarryX: https://twitter.com/nathanbarryYouTube: https://www.youtube.com/@thenathanbarryshowWebsite: https://nathanbarry.comKit: https://kit.comFollow Pat:X: https://twitter.com/PatFlynnWebsite: https://patflynn.comYouTube: https://www.youtube.com/@patflynnLinkedIn: https://www.linkedin.com/in/patflynnFollow Liz:Website: https://www.lizwilcox.comYouTube: https://www.youtube.com/@thelizwilcoxLinkedIn: https://www.linkedin.com/in/liz-wilcox-58740b1b0Featured in this episode:Kit: https://www.kit.comSmart Passive Income: https://www.smartpassiveincome.comBuilt to Sell: https://builtosell.comWill It Fly?: https://patflynn.com/book/will-it-flyThe Virtual Campground: https://thevirtualcampground.comHighlights:01:15 - The big announcement07:12 - Liz's personal mission for SPI14:32 - The Pokémon channel's incredible growth25:27 - The profound impact of communities35:40 - Negotiating and structuring a business sale
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About The Nathan Barry Show
As the CEO of Kit, Nathan Barry has a front row seat to what’s working in the most successful creator businesses. On The Nathan Barry Show, he interviews top creators and dives into the inner workings of their businesses in his live coaching sessions. You get unique insight into how creator businesses work and what you can do to increase results in your own business. One of the things Nathan is passionate about is helping you create leverage. Creator Flywheels let you create many copies of yourself so you don’t get bogged down with the little things in your business. Flywheels will help you reach a place where you can focus on revenue instead of busywork. You’ll hear discussions around building an audience, earning a living as a creator, and Nathan’s insights on scaling a software company to $100M. Learn how to get more results with less effort and: Grow faster over time. Work less hard over time. Make more money over time.
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