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The Mortgage Rainmaker Podcast: Daily Summaries Delivered
by Shayla Gifford
What if the mortgage business could be more simple and fun? What if you could double and triple and quadruple your results with less complexity and less stress – and without the sales roller coaster? I'm Shayla Gifford and this is The Mortgage Rainmaker Podcast. If you're a loan officer looking to sharpen your skills, grow your pipeline, and get fired up – you're in the right place. We bring you interviews with top performing loan officers, my personal insights, and success stories from within my Catalyst Coaching community. I've spent my entire career as a loan officer and helping loan officers. So I know you, I've been you. And now – I want to help you master your craft, dominate the mortgage game, and build a life and business that thrives.
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- 2 weeks ago37 min
91 | From Part-Time to $35M: Kyle Parmenter's Relationship-First Playbook
Stop trying to become a better salesperson. Start becoming someone people genuinely trust, believe in, and want to do business with.Hey there, Rainmakers!This week, I'm sitting down with Kyle Parmenter, a 33-year-old Kansas City loan officer who built his mortgage business part-time while working in corporate finance. Starting in one of the toughest markets we've seen, Kyle grew from $6 million to $14 million, then hit $20 million in production in 2025, with his sights set on a $35 million year. And he did it by leaning into his natural strengths, earning trust, and building genuine relationships instead of chasing transactions.Kyle's a self-proclaimed finance nerd and natural Trust Builder, with 56% of his business coming from his sphere. We dig into how mentorship helped him find his confidence, why education and execution are his greatest competitive advantages, and how he wins realtor partners without the salesy nonsense. Because building a thriving business isn't about becoming someone you're not. It's about knowing your value, believing in what you offer, and having the courage to ask for the opportunity.Key Insights:Your existing relationships can become your greatest referral source when you lead with trust instead of pressure.Education builds conviction. Execution turns that conviction into loyal clients Stop trying to impress realtor partners. Get genuinely curious about their business and show them how you can help it grow.Your personality and natural strengths are your competitive advantage. Build a business around who you actually are.Guest Links:Website: https://homeloansbykp.comInstagram: https://www.instagram.com/parmenter_93/Facebook: https://www.facebook.com/kyle.parmenter.14LinkedIn: https://www.linkedin.com/in/kyle-parmenter-875049a3/YouTube: https://www.youtube.com/@HomeLoansbyKPAre you ready to make it rain? Let’s do this!If you liked what you heard, leave me a five-star review and tell me what hit home for you!PLUS—if you’re done chasing the next shiny idea and want real, proven strategies that actually move the needle, then it’s time to join my free weekly newsletter, Rainmaker Insider.Every week, I share one key lesson from my billion-dollar career in mortgage lending—from sales psychology and leadership to mindset and systems that create true freedom. No fluff. Just real-world insights that help you close more deals and lead with confidence.Subscribe now at shaylagifford.com and start leading like the Rainmaker you’re meant to be!Submit a question: https://kprpwoltlbp.typeform.com/to/WC24kOIKTake my Sales Archetype Quiz: https://quiz.shaylagiffordcoaching.com/Nominate someone to be on the podcast: https://shaylagifford.com/podcast/Connect with Shayla:https://www.instagram.com/shaygiff/https://www.linkedin.com/in/shayla-gifford-3019396/Show Links:https://shaylagifford.com/https://shaylagifford.com/podcast/https://shaylagifford.com/catalyst/Guild Mortgage:https://www.guildmortgage.com/
- 3 weeks ago42 min
90 | Leads Down 65%? Here's Our Game Plan to Fight Back!
When your leads drop 65%, do you panic and pull back? Or do you double down and fight back?Hey there, Rainmakers!I'm taking you behind the scenes of the Gifford Team for an honest conversation with Evan Hulbert about what happens when your pipeline slows down and it's time to fight back. Evan grew up in the mortgage industry, started his career with us in 2023, and has quickly grown from transaction coordinator to loan partner, helping our team grow from $40M in 2024 to $70M in 2025.Together, we break down our seven-week game plan to rebuild momentum through database prospecting, past buyer follow-up, home equity conversations, and reconnecting with referral partners. We also dive into Evan's journey of mastering the loan process, training new team members, and stepping into leadership. Because the work you do when everyone else pulls back is what sets you apart.Key InsightsWhy today's pipeline reflects the prospecting you did months ago.How to reconnect with past pre-approved buyers and uncover new opportunities.Why your database and referral partners are your greatest assets in a tough market.How to use a seven-week sprint to build momentum for the new year.Why mastering the lead-to-contract process creates confidence and lasting client relationships.How developing talent and learning to delegate help you grow beyond being a technician.Why discipline and consistent action separate Rainmakers from the competition.Guest LinksEvan Hulbert | Guild MortgageWebsite: https://myrenolender.comInstagram: https://www.instagram.com/evan_hulbert7/Facebook: https://www.facebook.com/share/19mLRVA3Kk/?mibextid=wwXIfrLinkedIn: https://www.linkedin.com/in/evan-hulbert-615897250Are you ready to make it rain? Let’s do this!If you liked what you heard, leave me a five-star review and tell me what hit home for you!PLUS—if you’re done chasing the next shiny idea and want real, proven strategies that actually move the needle, then it’s time to join my free weekly newsletter, Rainmaker Insider.Every week, I share one key lesson from my billion-dollar career in mortgage lending—from sales psychology and leadership to mindset and systems that create true freedom. No fluff. Just real-world insights that help you close more deals and lead with confidence.Subscribe now at shaylagifford.com and start leading like the Rainmaker you’re meant to be!Submit a question: https://kprpwoltlbp.typeform.com/to/WC24kOIKTake my Sales Archetype Quiz: https://quiz.shaylagiffordcoaching.com/Nominate someone to be on the podcast: https://shaylagifford.com/podcast/Connect with Shayla:https://www.instagram.com/shaygiff/https://www.linkedin.com/in/shayla-gifford-3019396/Show Links:https://shaylagifford.com/https://shaylagifford.com/podcast/https://shaylagifford.com/catalyst/Guild Mortgage:https://www.guildmortgage.com/
- Oct 7, 202649 min
Stop Selling, Start Helping. Jon Arnold’s Approach to Building a $100M Business
You don’t have to lose your fire to become a better leader.Hey there, Rainmakers!Jon Arnold and I connected because I could feel his intensity immediately. He built his career the way a lot of us do: through survival, relentless work, and a refusal to fail. But over time, that drive evolved into something deeper—service, vulnerability, and real leadership.In this episode, Jon shares how he redefined sales around trust, meaningful conversations, and helping people make better decisions. We also talk about sobriety, healing, building a branch with high-quality people, and how becoming more visible on social media helped amplify the reputation he had already earned in real life.This conversation is for every high achiever learning that growth doesn’t mean becoming less driven. It means becoming more honest, more open, and more intentional about where you aim that fire.Key InsightsSales is about helping people make better decisions, not convincing them.The goal of every conversation is to leave people better than you found them.Vulnerability strengthens leadership and deepens relationships.Your story can give other people permission to change theirs.Social media works best when it amplifies who you already are.You can stay intense, competitive, and driven without living in survival mode.Are you ready to make it rain? Let’s do this!Guest links:Instagram:https://www.instagram.com/applywithjon/Facebook:https://www.facebook.com/share/1H2G31MbiB/?mibextid=wwXIfrLinkedIn:https://www.linkedin.com/in/applywithjon?utm_source=share_via&utm_content=profile&utm_medium=member_iosYouTube:https://www.youtube.com/@applywithjon
- Sep 30, 202640 min
88 | The Hot Seat with Zenon Issel: Stop Selling Products. Start Selling Yourself!
The bar is lower than you think. Show up, sell yourself, and do the damn work.Hey there, Rainmakers!In this episode, I’m coaching Zenon, a Catalyst member who’s just over a year into the mortgage business and hungry to build.We break down how to earn more opportunities with real estate agents without hiding behind complicated loan products. From positioning yourself as the backup lender to leveraging niche wins and mastering follow-up, this conversation is about learning to sell what matters most: you.Because agents aren’t just buying your products. They’re buying your character. They want to know you’ll answer the phone, fight for the deal, communicate when things get hard, and actually give a damn.You don’t need twenty years of experience to win. Be hungry. Get coached. Follow up. Keep showing up.Key InsightsPeople choose you because they trust your character, not because you have the perfect loan product.Consistent follow-up can become one of your biggest competitive advantages.Position yourself as the backup lender to earn opportunities without threatening existing relationships.Use niche wins to open doors, but don’t build your entire business around difficult deals.Help your referral partners create business instead of always asking them for business.You don’t need decades of experience when you’re coachable, hungry, and willing to do the work.Are you ready to make it rain? Let’s do this!PLUS! Do you want to be in the Hot Seat?Got a sales challenge, mindset block, leadership question, or growth decision you’re wrestling with? Send Shayla your question by video, audio, or in writing, and it could be featured in an upcoming Hot Seat episode.Submit your question: https://kprpwoltlbp.typeform.com/to/WC24kOIK Submit a question: https://kprpwoltlbp.typeform.com/to/WC24kOIKTake my Sales Archetype Quiz: https://quiz.shaylagiffordcoaching.com/Nominate someone to be on the podcast: https://shaylagifford.com/podcast/Connect with Shayla:https://www.instagram.com/shaygiff/https://www.linkedin.com/in/shayla-gifford-3019396/Show Links:https://shaylagifford.com/https://shaylagifford.com/podcast/https://shaylagifford.com/catalyst/Guild Mortgage:https://www.guildmortgage.com/
- Sep 23, 202648 min
87 | AI Prompts Every Loan Officer Should Be Using with Ryan Erekson
Ryan Erekson wants to build a $24 million mortgage business working five hours a week. And AI is how he plans to do it.Hey there, Rainmakers!Ryan is my AI coach, and in this episode, we’re breaking down how to use AI to create more money, more time, and higher-quality work—without replacing the relationships that actually grow your business.We get tactical with how AI can help with pipeline reviews, borrower and agent updates, database opportunities, follow-up, and everyday tasks that eat up your time.Key InsightsStart with the work creating the most friction.Ask: Does this make me money, save me time, or improve my work?Use AI to eliminate administrative work—not relationships.Protect your highest-value hours for people and conversations.Start small: choose one frustration point and see how AI can help.Guest LinksGuild Mortgage:https://branches.guildmortgage.com/nv/henderson/ryan-erekson-515-hdne.htmlLinkedIn:https://www.instagram.com/ryanereksonmortgage/Instagram:https://www.linkedin.com/in/ryanerekson/PLUS: GuildIQ Prompts🔒 GUILD EMPLOYEES ONLYThe GuildIQ prompts below are internal Guild resources and are only accessible to Guild employees. You must be logged into your Guild account/GuildIQ for these links to work.If you are not a Guild employee, you will not be able to access the links below.Guild employees: Check out the GuildIQ prompts referenced in the show! These are some of the most popular prompts I’ve been sharing to help you save time, stay on top of your business, and take action faster.Birthdays TodaySalesforce Daily Action PlanSalesforce Tasks Due Today<a href="https://guild-prod-guildgpt-webapp-eastus.azurewebsites.net/?q=Review%20my%20Salesforce%20and%20give%20me%20a%20list%20of%20all%20A-rated%20agents%20I%20have%20not%20had%20contact%20with%20this%20week.%0A%0AFor%20each%20agent%2C%20include%3A%0A%0AAgent%20name%0ALast%20activity%20date%0ALast%20activity%20type%2C%20if%20available%0A%0ASort%20the%20list%20by%20oldest%20last-contact%20date%20first%20so%20I%20can%20q
- Sep 16, 202647 min
86 | How I Doubled My Lead Conversion with Alex Dykes
Alex Dykes went from taking out personal loans to pay his bills to becoming a Chairman’s Club producer on pace for 202 loans this year.Hey there, Rainmakers!Alex Dykes is proof of what can happen when you get humble, get coached, and stop trying to figure everything out alone. After watching his production collapse to 52 units in 2023, Alex doubled down on himself—and completely rebuilt the way he serves clients and grows relationships.In this episode, Alex shares his YES Framework for finding possibilities where other lenders see dead ends. We break down the five client buckets that helped his team nearly double lead-to-funded conversion, plus how he uses that process to show real estate agents exactly why working with him makes them more money.This is professional mortgage advisorship in action: stay curious, explore every option, build systems that follow through, and never underestimate what one YES can become.Key InsightsStay curious before deciding a client can’t qualify.Give every lead a clear path and next step.Systemize follow-up so no opportunity gets lost.Track conversion, not just production.Your realtor value is helping more leads reach the closing table.PLUS! DM Alex for his realtor and buyer consultation presentations:Instagram: @AlexDykesLoansGuest LinksWebsite:https://branches.guildmortgage.com/va/arlington/alex-dykes-264-rmad.htmlInstagram:@AlexDykesLoansLinkedIn:https://www.linkedin.com/in/alexander-dykes/Are you ready to make it rain? Let’s do this!Submit a question: https://kprpwoltlbp.typeform.com/to/WC24kOIKTake my Sales Archetype Quiz: https://quiz.shaylagiffordcoaching.com/Nominate someone to be on the podcast: https://shaylagifford.com/podcast/Connect with Shayla:https://www.instagram.com/shaygiff/https://www.linkedin.com/in/shayla-gifford-3019396/Show Links:https://shaylagifford.com/https://shaylagifford.com/podcast/https://shaylagifford.com/catalyst/Guild Mortgage:https://www.guildmortgage.com/
- Sep 9, 202657 min
85 | The Hot Seat with Art Shalomov & Tanya Brown
What if you could sit in on a real coaching call and hear exactly what’s keeping another Rainmaker stuck?Hey there, Rainmakers!Today, I’m pulling back the curtain and letting you inside two real one-on-one coaching conversations with Art Shalomov and Tanya Brown, two students in my Catalyst coaching program.This is The Hot Seat. No polished interview. No prepared answers. Just real loan officers bringing me the real stuff happening inside their businesses—and us coaching through it together.Art came to me overwhelmed by all the things he thought he needed to do to stand out. We unpack the mindset shift that helped him rediscover his confidence, lean into being a trust builder, and double down on a simple relationship strategy that has him on pace to nearly double his production.Then Tanya gets in the hot seat with a completely different challenge: building the habit of prospecting. She knows she’s good at it when she does it, but staying consistent while serving clients and running her business is another story. We break down what’s working, what keeps pulling her away, and how to protect the Rainmaker activities that actually grow the business.As you listen, I want you coaching yourself right alongside Art and Tanya. Because their challenges may look different from yours, but there’s a good chance something said in these hot seats is exactly what you need to hear.Key InsightsYour greatest differentiator might be the trust you build, not another productStop trying to be someone else and double down on what makes you great.Sales is a numbers game, so keep filling the top of your funnel even when business gets busy.Prospecting works when you protect it instead of waiting until you feel motivated to do it.You don’t have to do everything to grow your business. You have to consistently do what matters most.Ask yourself what you would bring to the hot seat because that may be exactly where your next breakthrough begins.Are you ready to make it rain? Let’s do this!Guest LinksArt ShalomovWebsite: https://crosscountrymortgage.com/phoenix-az-4639/arthur-shalomov/LinkedIn: https://www.linkedin.com/in/artshalomov/Tanya BrownWebsite: https://preferredrate.com/loan-officer/tanya-brown/LinkedIn: https://www.linkedin.com/in/tanyabrown14/PLUS! Do you want to be in the Hot Seat?Got a sales challenge, mindset block, leadership question, or growth decision you’re wrestling with? Send Shayla your question by video, audio, or in writing, and it could be featured in an upcoming Hot Seat episode.Submit your question: https://kprpwoltlbp.typeform.com/to/WC24kOIK Submit a question: https://kprpwoltlbp.typeform.com/to/WC24kOIKTake my Sales Archetype Quiz: https://quiz.shaylagiffordcoaching.com/Nominate someone to be on the podcast: https://shaylagifford.com/podcast/Connect with Shayla:https://www.instagram.com/shaygiff/https://www.linkedin.com/in/shayla-gifford-3019396/Show Links:https://shaylagifford.com/https://shaylagifford.com/podcast/https://shaylagifford.com/catalyst/Guild Mortgage:https://www.guildmortgage.com/
- Sep 2, 202645 min
84 | From Recovery to Rainmaker: How Anne Solano Rebuilt Her Life and Mortgage Business
What happens when you stop trying to look like a loan officer—and start showing up fully as yourself?Hey there, Rainmakers!Anne Solano went from losing everything and rebuilding her life in recovery to becoming one of the most exciting new loan officers I’ve watched enter this business.In her first full year, Anne closed 42 loans with 25 different Realtors referring her business. And she didn’t do it with some complicated sales strategy. She showed up relentlessly, built genuine relationships, found difficult loans other people didn’t want, shared her wins, and became known as someone who genuinely gives a damn.In this episode, we break down how Anne built momentum so quickly, why doing the hard work upfront protects your reputation, and what happens when you stop hiding your weirdness and bring your full energy into every room.Key InsightsConsistency and genuine curiosity can outperform a perfect sales pitch.Find the deals other loan officers avoid and become known for solving them.Do the work upfront so your pre-approvals are as strong as possible.Share your wins so Realtors understand exactly what you can solve.Bring value, energy, and something memorable every time you walk into a room.Stop hiding what makes you different. Being fully yourself might be your greatest advantage.Are you ready to make it rain? Let’s do this!Guest links:Website:https://www.lendwithanne.comInstagram:https://www.instagram.com/lendwithanne/?hl=enLinkedIn:https://www.linkedin.com/in/anne-solano/If you liked what you heard, leave me a five-star review and tell me what hit home for you!PLUS—if you’re done chasing the next shiny idea and want real, proven strategies that actually move the needle, then it’s time to join my free weekly newsletter, Rainmaker Insider.Every week, I share one key lesson from my billion-dollar career in mortgage lending—from sales psychology and leadership to mindset and systems that create true freedom. No fluff. Just real-world insights that help you close more deals and lead with confidence.Subscribe now at shaylagifford.com and start leading like the Rainmaker you’re meant to be!Submit a question: https://kprpwoltlbp.typeform.com/to/WC24kOIKTake my Sales Archetype Quiz: https://quiz.shaylagiffordcoaching.com/Nominate someone to be on the podcast: https://shaylagifford.com/podcast/Connect with Shayla:https://www.instagram.com/shaygiff/https://www.linkedin.com/in/shayla-gifford-3019396/Show Links:https://shaylagifford.com/https://shaylagifford.com/podcast/https://shaylagifford.com/catalyst/Guild Mortgage:https://www.guildmortgage.com/
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About The Mortgage Rainmaker Podcast
What if the mortgage business could be more simple and fun? What if you could double and triple and quadruple your results with less complexity and less stress – and without the sales roller coaster? I'm Shayla Gifford and this is The Mortgage Rainmaker Podcast. If you're a loan officer looking to sharpen your skills, grow your pipeline, and get fired up – you're in the right place. We bring you interviews with top performing loan officers, my personal insights, and success stories from within my Catalyst Coaching community. I've spent my entire career as a loan officer and helping loan officers. So I know you, I've been you. And now – I want to help you master your craft, dominate the mortgage game, and build a life and business that thrives.
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