Understanding the End User Decision-Making Process

In this episode, we explore the future of customer decision-making in the built environment. Our guests, Amanda Schneider and Meredith Campbell, share insights from their Design Hackathon project which encompassed six months of intensive research. Engaging with end users across various sectors, their research worked to uncover the challenges and changes taking place in the end user decision-making processes. Listeners will learn about the key factors causing delays, the impact of increased focus on costs, and the strategies needed to navigate these complexities.After listening, you will be able to: Understand how the doubling of internal decision-making committees over the last five years has increased complexity and risk aversion in the built environment sector.Identify the importance of value engineering (VE) as a proactive approach to manage cost uncertainty and why it should be an integral part of the project process.Recognize the need for storytelling with data, transforming raw data into actionable insights that help clients make informed decisions more effectively.Apply strategies to manage complex decision-making processes by aligning with clients' decision-making procedures and simplifying the presentation of data for better communication.READ THE TRANSCRIPTHere's how to complete your entire CEU podcast process in 3 simple steps:Step 1: Listen to the episode. Step 2: Visit this link to take a short, 5-question quiz.       *Scoring an 80% or above on the quiz will earn you 0.5 CEU credits.Step 3: Upon passing the quiz, receive your certificate of completion from the CEU provider.Special thanks to our CEU episode sponsors, Allsteel, Keilhauer, Kimball International, and Teknion, for partnering with us to provide valuable insights on compelling topics for the design industry.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.