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The Digiday Podcast: Daily Summaries Delivered
by Digiday
The Digiday Podcast is a weekly show on the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- 4 days ago26 min
Are DSP fees holding back indie agencies?
Indie agencies have client ad dollars to spend, but demand side platforms don’t seem eager to take said dollars. At least, that’s the sentiment coming from indie agencies as of late. Indies say they're fed up with DSP fees, barriers to direct access and are starting to question the value of the platforms. At the same time, AI agents promise to automate media buying and negotiations. The question is whether DSPs could lose their grip on the market. Digiday's senior marketing reporter Kimeko McCoy and Tim Peterson, executive editor of video and audio, unpack the agency backlash and what comes next for ad tech.
- 1 weeks ago47 min
3 actions publishers are taking to survive a post-Google world
Publishers’ hemming and hawing over the Google Zero post-search era has reached a fever pitch. Now, they’re finally doing something about it. The publishing industry has been forced to reckon with declining referral traffic from Google as the tech behemoth prioritizes its AI-powered search, or AI Overviews. Companies like Axios, The Verge and Time have starting sprouting greenshoots, turning gripes into game plans to survive in what could best be described as a search-pocalypse. Senior media reporter at Digiday Sara Guaglione and senior media editor Jessica Davies joined a recent episode of the Digiday Podcast to discuss the greenshoots that seem the most promising.
- 2 weeks ago28 min
Why the creator economy is splitting in two
Gone are the days of the one-size-fits all influencer deal. On one hand, creators are being treated like programmatic buys, measured on performance and scale. On the other hand, mega creators are locking down Hollywood-style brand integrations and long term equity deals. In this episode of the Digiday Podcast, Portal A co-founder and president Zach Blume breaks down what's behind the creator economy bifurcation.
- 3 weeks ago43 min
Which Golden Girl is WPP most like?
Is Omnicom to the ad industry what The Brooklyn Nets are to basketball? Or maybe Omnicom is more like Blanche Devereaux of The Golden Girls. Depends on who you ask. On this episode of the Digiday Podcast, executive editor of news Seb Joseph and senior editor, media buying and planning Michael Burgi took a look at the current ad agency landscape, including Omnicom's IPG takeover, WPP's attempted comeback, Publicis dominance and Dentsu's comeup, through the lens of sports analogies and The Golden Girls.
- Sep 29, 202629 min
Can OpenAI build a $1 billion ad empire?
OpenAI has billion-dollar goals for its ChatGPT ads by the end of this year. Just seven months after its initial launch, OpenAI’s ad business is running at a $1 billion annualized revenue run rate. By the end of the year, the tech company projects its ads business will rake in $.25 billion in ad revenue. That projection surges to $100 billion by 2030. The question is: Can OpenAI woo advertisers enough to make good on those ambitions?
- Sep 22, 202625 min
How Semafor is redefining the head of video role
Semafor technically had had a head of video before Adam Banicki stepped into the role this summer. But the role has changed with Banicki’s appointment. Instead of being strictly a newsroom role, Banicki’s position spans the editorial and business sides of Semafor.“I feel like I have like a really fun job where I get to talk to Ben [Smith, co-founder and editor-in-chief of Semafor] every day about all the things that are going on in the newsroom, but then taking back a lot of that almost like programming to the commercial side and saying like, ’What can we do with this? How do we build out a revenue model?’” Banicki said during a live recording of the Digiday Podcast on Sept. 16 at the Digiday Publishing Summit in Key Biscayne, Florida.As Semafor’s head of video, Banicki reports directly to Smith but “with a dotted line to Rachel Oppenheim, our chief commercial officer,” he said. In addition to developing video programming ideas with Semafor’s newsroom, he collaborates with its commercial staff.“My first three months, I think, was really getting involved in the commercial side, helping shaping go-to-market decks, thinking about pricing strategy, joining kickoff calls to help close deals that were tied to video,” said Banicki.Soon his day-to-day duties will likely skew more toward video production. In October, Semafor will launch a new show focused on technology and hosted by its tech editor Reed Albergotti. That will bring Semafor’s portfolio to four shows, with plans to develop a daily news show “very soon,” said Banicki.
- Sep 15, 202622 min
As more surfaces become ad inventory, the economics get complicated
Ads are coming for smart refrigerator screens, car dashboards and AI search results. So what happens when everything becomes ad inventory? On this episode of the Digiday Podcast, hosts Tim Peterson and Kimeko McCoy dig into how far advertising can expand before the business of selling attention starts to break down.
- Sep 8, 202631 min
The Amazon-FTC case and the myth of ad auction transparency
The U.S. Federal Trade Commission’s lawsuit against Amazon’s on-platform search advertising business appears to be a tempest in a teapot. Amazon’s alleged opaque ad auction dynamics aren’t exactly beyond the pale when it comes to what ad buyers experience across platforms and the programmatic ad marketplace today. In this week’s episode, Digiday executive editor of news Seb Joseph joined the show to break down how ad buyers are reacting the Amazon-FTC case, what the situation reveals about modern ad auctions and how AI-powered ad platforms stand to remove even more transparency and control from ad buyers.
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