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The Aligned Florist Podcast: Daily Summaries Delivered
by Sarah Wahhab
The Aligned Florist (formerly Coffee Wine & Flowers) is the go-to podcast for wedding florists, floral designers, and creative entrepreneurs ready to grow a profitable floral business with more clarity, ease, and intention. Hosted by Sarah Wahhab — floral designer, business strategist, and founder of Mulberry & Moss — this show delivers weekly mindset shifts, marketing strategies, and systems thinking for the modern floral entrepreneur. Whether you're navigating floral pricing, attracting high-end clients, refining your brand voice, or looking for a more sustainable approach to business — you'll find guidance, encouragement, and no-fluff strategy to support your next level. With episodes covering floral business education, intentional marketing, CEO mindset, client experience, and building systems that actually support your life, The Aligned Florist will help you quiet the noise and lead with confidence. If you’ve been a listener since the Coffee Wine & Flowers days — welcome back. The vibe is the same, but the vision is even clearer. Tune in and build a business that breathes.
Latest Episodes
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- 1 weeks ago17 min
48. Stop Putting Off Building The Thing That Would Save You Time
This episode is for the florists who feel like there’s never enough time. Maybe this sounds familiar: You hear about a system that would make your business easier and think, "I really need to do that." Months later, it's still sitting on the list. In this short episode, I'm sharing the story of a messy kitchen countertop, what life has looked like on the other side of a system I recently built, and why the systems we put off until we have more time are often the exact ones that would giv...
- 2 weeks ago35 min
47. Find Your Edge: How to Get Chosen in a Competitive Market
If you've done all the pricing work, you know exactly what you need to charge, and you're still watching brides go with the florist who came in lower, this episode is for you. This past month, I did something I told myself I'd never do again. I sent full proposals, renderings and all, to two planners I didn't have a relationship with. One came back asking if I could get from $27K down to $24K, and then went in another direction anyway. So I'm right there in the trenches with you on this one....
- Oct 1, 202633 min
46. A Wedding Week That Feels So Calm It Should Be Illegal
Some wedding weeks feel chaotic before the flowers even arrive. Others can involve a massive scope, a full team, multiple events, complicated installs—and somehow still feel surprisingly calm. In this episode, I’m breaking down what I’ve changed over the years to make production weeks feel easier, and a lot of it has very little to do with what happens during production week itself. Physically prepping hard goods before flowers arrive is great- but it's only the tip of the iceberg in planning...
- Sep 24, 202651 min
45. Five Systems I Can't Run My Business Without
Florists are incredibly resourceful—which is probably why we can function inside some truly questionable systems for YEARS. In this episode, I’m sharing five systems I genuinely can’t imagine running my floral business without anymore—and how each one has evolved as my business has grown. This isn’t about convincing you that you need five new tools by Friday. It’s about noticing where you’ve gotten really good at compensating for unnecessary chaos... and where one better system might ma...
- Sep 17, 202632 min
44. When to Design For The Clients You Want Vs. The Clients You Have
What if every wedding didn’t have to be the best work you’ve ever created? As florists, it’s easy to feel pressure to make every wedding portfolio-worthy—using the most impressive flowers, pushing the design further, or putting more of our profit back into the work because we want it to attract bigger budgets and better-fit clients. But not every wedding needs to do the same job for your floral business. In this episode, I’m sharing how I decide which weddings to optimize for profit and which...
- Sep 10, 202628 min
43. The $50k Pinterest Board with the $5k Floral Budget
What happens when you get the dream inquiry... paired with a totally unrealistic budget? In this episode, we’re diving into the conversation many florists are having right now: what to do when a client’s dream Pinterest board and their budget do not match. We unpack these types of inquiries step-by-step, as we uncover things like how to quickly assess whether an inquiry is worth pursuing, when to rely on a pricing guide or a short phone call, and how to protect your time without defaulting to...
- Sep 3, 202632 min
42. Where Did All The Money Go?
You start the year with an exciting, booked calendar of high-value events. Then you get to the end of the season and it feels like all the money disappeared. Where did it all go? In this episode, Sarah explains why florists can have strong revenue and still feel financially stressed. The episode points out two places money leaks most often happen: inside individual weddings and in business overhead. Sarah shares strategies for spotting habits, tracking spending, and reducing overhead without ...
- Feb 5, 202634 min
41. Redefining Florist Culture: From Chaos to Clarity
The business you're craving does exist. We just don't talk about it enough. In today’s episode, we’re talking about the patterns that are too normalized in the floral industry—like hustle culture, being “booked out” as a status symbol, or doing everything yourself—and the beliefs I’d love to see florists normalize instead: things like rest, clarity, leadership, alignment, and yes.... a manicure whenever you want. If you’ve ever felt like you don’t quite fit the mold of what a successful flori...
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About The Aligned Florist Podcast
The Aligned Florist (formerly Coffee Wine & Flowers) is the go-to podcast for wedding florists, floral designers, and creative entrepreneurs ready to grow a profitable floral business with more clarity, ease, and intention. Hosted by Sarah Wahhab — floral designer, business strategist, and founder of Mulberry & Moss — this show delivers weekly mindset shifts, marketing strategies, and systems thinking for the modern floral entrepreneur. Whether you're navigating floral pricing, attracting high-end clients, refining your brand voice, or looking for a more sustainable approach to business — you'll find guidance, encouragement, and no-fluff strategy to support your next level. With episodes covering floral business education, intentional marketing, CEO mindset, client experience, and building systems that actually support your life, The Aligned Florist will help you quiet the noise and lead with confidence. If you’ve been a listener since the Coffee Wine & Flowers days — welcome back. The vibe is the same, but the vision is even clearer. Tune in and build a business that breathes.
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Frequently Asked Questions
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