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by Nico Johnson
Nico Johnson takes you into conversations with those at the forefront of Renewable Energy. SunCast gives an inside look into what is happening in renewable energy. From conversations with the biggest Solar Panel manufacturers in the world to the small startups creating the future of renewable energy, such as carbon capture and battery technology breakthroughs. SunCast is dedicated to providing the knowledge, research, tools and expert guidance you need to understand, grow and be ahead of the curve in the fastest-growing markets in the world. Featuring over 800 conversations, Nico has interviewed people from Tesla, SolarCity, Trina Solar, Meyer Burger, Conergy, SunEdison, Energy Vault and even the US Government... to name a few. Covering topics such as Solar Power, Wind Energy, Batteries, Electric Vehicles, Carbon Capture, Finance, Hydrogen, and more.
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- 3 days ago28 min
979: The Scariest Question in Solar Finance: What If Your EPC Fails? | Gage Kellogg
Lenders spook easily. And for good reason.Their job is to protect capital, so a solar project can have solid economics, proven technology, and an EPC that knows how to build it, yet still hit a financing wall if the lender isn’t convinced the project will reach commercial operation when something goes wrong.That’s the nightmare Gage Kellogg, Managing Director of Renewable Energy at Partner Engineering & Science, helps us unpack in this Halloween-special Tactical Tuesday.What happens if the EPC fails halfway through construction? Who keeps the subcontractors on site? Who funds the remaining work? And does having a performance bond actually mean someone is ready to finish the project?Gage has spent more than two decades across development, project finance, construction, surety, and independent engineering. He explains the warning signs that show up before contractor failure, why a stalled project can become more expensive by the day, and how Partner’s Completion Commitment and SureBuild address different layers of completion risk.Expect to learn:🔹 Why a technically capable EPC can still create a bankability problem🔹 What a performance bond does, and what it may not solve🔹 What needs to happen immediately when an EPC fails🔹 How contractor default and borrower default create two different risksIf you’re developing, financing, or building solar and storage projects, this is one scary scenario worth solving before financial close.Are there other technologies you’ve scouted on the frontlines of the Clean Energy Revolution that you think we should be covering here on SunCast? Hit us up - team@suncast.me with your feedback & recommendations.You'll find more resources and learn about SunCast's guest(s), recommendations, book links, and more than 850 other founder stories and startup advice at www.mysuncast.com.You can learn more about partnering with SunCast here: https://mysuncast.com/sponsorsYou can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalusSubscribe to Valence, our weekly Linkedin Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/ The Solar Construction Risk Dilemma How Construction Completion Agreements Work Navigating Market Volatility on the Solar Coaster Limitations of Traditional EPC De-Risking Tools The Hidden Traps of Surety Bond Indemnification Why Performance Bonds Do Not Guarantee Completion Early Warning Signs of Solar Contractor Distress The First 24 Hours After an EPC Walkoff Compounding Risks of Stalled Solar Construction Contractor Default, Borrower Default, and SureBuild Case Study: Covering a $4M Project Cost Overrun Lessons from Large-Scale Developer Bankruptcies Unifying Technical Diligence and Completion Protection Solving Surety Barriers for Vertically Integrated Developers Solving Completion Risk Before Financial Close
- 1 weeks ago37 min
978: Solar + Farming, Part 2: How Developers Earn Lasting Community Trust | Lauren Glickman
Getting a solar project approved is one thing. Building enough trust that the community welcomes the next project is another.In this Part 2 of Nico Johnson’s conversation with Lauren Glickman, the focus shifts from what solar and agriculture can accomplish together to what developers must do to make those benefits credible and durable.Lauren explores why agrivoltaics cannot be treated as a one-size-fits-all practice. Grazing, crops, pollinator habitat, and other agricultural uses have very different economics, which means the policies and incentives designed to encourage them may need to differ as well. She also explains why permitting certainty and agricultural tax treatment can sometimes matter more than another financial subsidy.But the larger lesson is about trust.Lauren shares what can happen when agricultural commitments disappear after a project changes ownership, why farmers should be compensated for the expertise they bring to project development, and why showing up only when you need a permit means starting the relationship at a disadvantage.For developers, the responsibility extends beyond getting today’s project built. Every promise kept or broken influences how that community responds to the next solar project.If you missed Part 1, we made the case for solar + farming; in this Part 2, we ask what it takes to make that partnership last.Are there other technologies you’ve scouted on the frontlines of the Clean Energy Revolution that you think we should be covering here on SunCast?Hit us up - team@suncast.me with your feedback & recommendations.If you want to connect with today's guest, you’ll find links to their contact info in the show notes on the blog at https://suncast.media/episodes/.Our Platinum Presenting Sponsor for SunCast is CPS America!You can learn more about all the sponsors who help make this show free for you at www.suncast.media/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 950 other founder stories and startup advice at www.suncast.media.We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: https://www.ratethispodcast.com/suncastSubscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalus Developing Project Certainty in Agrivoltaic Policy Financial Incentive Limitations Across Diverse Agrivoltaic Practices Permitting Reform and Farm-By-Right Statutes Ensuring Durability in Long-Term Developer Commitments Embedding Agricultural Obligations into Land Lease Options Compensating Farmers and Proactive Community Pre-Engagement Overcoming Post-Energization Host Community Ghosting Maryland's Agricultural Tax Treatment and Certification Model Aligning Clean Energy and Conservation Through Uncommon Dialogue Spotting Agrivoltaic Greenwashing and Enforcing Practical Accountability Rapid Fire Insights on Agrivoltaics and Policy The 10-Year Future of Solar and Agriculture Integration Rewarding Long-Term Commitments Beyond Project Energization
- 1 weeks ago37 min
977: Solar + Farming, Part 1: How Solar Can Help Save American Farmland | Lauren Glickman
For years, the solar industry has defended development on agricultural land by arguing that solar can help keep farms in the family and protect them from more permanent forms of development. Lauren Glickman thinks the opportunity may be bigger than that.For nearly five years, Lauren has helped shepherd policy and communications at Encore Renewable Energy, one of the Northeast's leading community-scale renewable energy developers and a longtime advocate for brownfield redevelopment and more sustainable land use. In Part 1 of this two-part SunCast conversation, she makes the case for thinking about solar and farming as partners rather than competing land uses. Lauren points to SEIA analysis showing that far more prime farmland is sitting fallow than is occupied by solar, and shares an Encore project in Vermont where a former gravel pit now generates electricity while providing pasture for a local sheep farmer. Nico and Lauren explore what current agrivoltaics research is actually showing, where the evidence is still developing, how grazing and larger livestock can expand the opportunity, and why farmers themselves may be the most credible voices for explaining the benefits.The bigger question is not simply how much farmland solar occupies. It is how much agricultural value solar can preserve, restore, or create.And this is only Part 1. On Thursday, Lauren returns to tackle the harder half of the equation: how developers earn community trust, design better incentives, and make sure agricultural promises survive for the life of the project. Expect to Learn:🔹 Why the 43-to-1 farmland statistic changes the solar debate🔹 How Encore turned a former gravel pit into productive pastureland🔹 What current agrivoltaics research reveals about crops and livestock🔹 Why farmers must lead the conversation about solar's agricultural benefitsIf we're serious about protecting American farmland, maybe it's time to stop asking how much land solar occupies and start asking how much agricultural value it creates.Listen in for a different perspective on the future of solar and farming.Are there other technologies you’ve scouted on the frontlines of the Clean Energy Revolution that you think we should be covering here on SunCast?Hit us up - team@suncast.me with your feedback & recommendations.If you want to connect with today's guest, you’ll find links to their contact info in the show notes on the blog at https://suncast.media/episodes/.Our Platinum Presenting Sponsor for SunCast is CPS America!You can learn more about all the sponsors who help make this show free for you at www.suncast.media/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 950 other founder stories and startup advice at www.suncast.media.We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: https://www.ratethispodcast.com/suncastSubscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalus Re
- 2 weeks ago1h 4m
976: AI Can Pay 100X More for Power. Is This Clean Energy's Moment? | Hans Royal, David Siap, & Peter Kelly-Detwiler
AI is changing electricity demand faster than the grid was built to accommodate it. But the more interesting question may not be how much power data centers need.It may be what that electricity is worth to them.If AI workloads can economically justify power prices far above those of traditional industrial customers, that creates enormous economic headroom. Could that help pay for grid modernization, new capacity, flexibility and cleaner generation? And what happens if utilities, developers and investors build for demand that ultimately arrives more slowly, or not at all?That is the question at the center of this episode.Hans Royal began thinking about it while on sabbatical from Schneider Electric. He came across the traditional gas heat-rate concept and started asking whether there was a similar way to measure the conversion of electricity into AI intelligence. That led him to create Compute Heat Rate, a metric for estimating how much different AI workloads can afford to pay for power.David Siap, Senior Manager for Energy at CREO, brings the other side of the equation. His work asks what it actually costs to add reliable capacity, how investors should evaluate the AI-driven demand boom, and which investments still make sense if the forecasts prove too optimistic.Peter Kelly-Detwiler, co-founder of NorthBridge Energy Partners and a longtime demand-response operator, tests both ideas against the realities of power markets, interconnection, flexibility and ratepayer risk. Episode 976: Thursday, October …Expect to learn:🔹 Why AI may behave very differently from traditional industrial electricity customers🔹 How Compute Heat Rate helps explain the economics of AI power demand🔹 Why flexibility may depend more on grid access than electricity price alone🔹 Which investments still look sensible if data center demand falls short of today's forecasts🔹 How AI could become a source of capital for a stronger grid, and what has to go right for that to happenIf you're trying to understand where AI, power markets and clean energy investment are actually headed, this conversation gives you a much better map.Are there other technologies you’ve scouted on the frontlines of the Clean Energy Revolution that you think we should be covering here on SunCast?Hit us up - team@suncast.me with your feedback & recommendations.If you want to connect with today's guest, you’ll find links to their contact info in the show notes on the blog at https://suncast.media/episodes/.Our Platinum Presenting Sponsor for SunCast is CPS America!You can learn more about all the sponsors who help make this show free for you at www.suncast.media/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 950 other founder stories and startup advice at www.suncast.media.We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: https://www.ratethispodcast.com/suncastSubscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalus The Explosive Surge in Data Center Load Growth What Is a Megawatt Hour Worth to AI? Defining Compu
- 2 weeks ago57 min
975: Powerful Branding: How to Build a Brand Your Team Can Actually Use | Aimee Tuck
A strong brand should do more than make your company recognizable. It should help your people understand what the company stands for, who it serves, and how to make better decisions as the business grows.Aimee Tuck has spent more than 25 years helping clean energy companies do exactly that. She is the founder of Corbae Creative and author of Powerful Branding, a remarkably practical workbook that takes branding far beyond logos, colors, and websites.In this conversation, Aimee and Nico dig into the mechanics behind the book: how to get a founder’s vision out of their head, interview employees and customers, uncover gaps between what leadership believes and what the market experiences, and decide which parts of a brand should remain fixed as the company evolves.They also get very practical about the work most companies skip. Why should you interview former customers? What can an asset review reveal? How do customer profiles keep marketing focused without limiting sales? And what happens when company values become actual tools for hiring, performance conversations, and leadership decisions?Aimee’s book provides the worksheets and process. This episode gives you a guided tour through some of the most useful parts.If your company is growing, fundraising, entering a new market, or considering a rebrand, start here before approving the next logo or website.Are there other technologies you’ve scouted on the frontlines of the Clean Energy Revolution that you think we should be covering here on SunCast?Hit us up - team@suncast.me with your feedback & recommendations.If you want to connect with today's guest, you’ll find links to their contact info in the show notes on the blog at https://suncast.media/episodes/.Our Platinum Presenting Sponsor for SunCast is CPS America!You can learn more about all the sponsors who help make this show free for you at www.suncast.media/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 950 other founder stories and startup advice at www.suncast.media.We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: https://www.ratethispodcast.com/suncastSubscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalus Moving Beyond the Logo in Clean Energy Branding Why 90% of Rebrands Misdiagnose the Problem Lessons from 25 Years in Solar Marketing Translating Technical Hardware into Customer Benefits Why Successful Brand Strategy Starts Internally The Branding Tree: Roots, Identity, and Touchpoints Defining Vision, Mission, and Target Customer Profiles Exposing Organizational Dissonance Through Team Interviews The Strategic Value of Interviewing Lost Customers Navigating Rebrands During Series A and M&A Turning Brand Values into Management Rules and KPIs The Framework: Non-Negotiable vs Evolving Brand Assets Practical Brand Audit Questions for Clean Energy CEOs Using Brand as an Executive Decision-Making Filter
- 3 weeks ago1h 3m
974: How to Make the Case for Solar + Storage to People Who Don’t Speak Energy
What if the difference between winning support and losing your audience isn’t better data, but knowing how to tell the story?In this episode, the tables are turned once again. SunCast host Nico Johnson is the guest this time, joining as a featured communications expert alongside some of the industry’s most respected voices in policy and strategic communications.Recorded live at the CHESSA Energize Summit, moderator Robin Dutta, Executive Director of CHESSA, brings together Molly Knoll of Align Energy Advisors, Jamie Nolan of Energy Empire, and Nico to tackle a deceptively simple question:How do you make the case for solar and storage to people who don’t speak energy?Molly starts with the facts behind how solar & storage can help directly address rising electricity costs. Then the conversation moves beyond the docket and into the work of influence.How much information does your audience actually need? Who is the right messenger? When does data help, and when does a story work better? How do you earn enough relevance that someone actually wants to hear more?The panel gets practical about story banks, trusted messengers, repetition, regulatory audiences, community conversations, and why saying less can often create more influence.The opportunity is not to make energy less sophisticated.It’s to become better at communicating it.If you lead, sell, advocate, raise capital, influence policy, or simply need people to understand why your work matters, this conversation will make you better at making the case.Expect to Learn:🔹 Why strong evidence still needs a story people care about🔹 How electricity cost drivers differ across states and utilities🔹 Why your most effective messenger might be someone else🔹 How to earn attention before explaining solar and storageIf your team has the facts but keeps struggling to get traction, start here.Are there other technologies you’ve scouted on the frontlines of the Clean Energy Revolution that you think we should be covering here on SunCast?Hit us up - team@suncast.me with your feedback & recommendations.If you want to connect with today's guest, you’ll find links to their contact info in the show notes on the blog at https://suncast.media/episodes/.Our Platinum Presenting Sponsor for SunCast is CPS America!You can learn more about all the sponsors who help make this show free for you at www.suncast.media/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 950 other founder stories and startup advice at www.suncast.media.We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: https://www.ratethispodcast.com/suncastSubscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalus Communicating the Affordability Case for Clean Energy Beyond the Docket: Framing the Industry Narrative Analyzing the Drivers Behind the Electricity Affordability Crisis Dissecting Capacity Markets, Fuel Spikes, and Rate Increases Positioning Solar and Storage for Peak Demand and Resiliency Translating Technical Energy Data into Accessible Stories Tailoring Messages for Regulators, Legislators, and Communities Equipping Trusted Messengers with Master Messaging Tools Power Mapping Influencer Networks and Target Audience Avatars Policy Advocacy
- 3 weeks ago1h 1m
973: 11 Years of SunCast: What Changed, What We Missed, What’s Next | Nico Johnson & Josh
After more than two decades working in clean energy and 11 years behind the mic at SunCast, Nico Johnson has had a front-row seat to an industry that looks radically different from the one he entered.For this anniversary episode, Nico is joined by his business partner, Josh Beck, who shares the load in both questions and responses as they reflect on what changed, what surprised them, and what the next chapter of clean energy may require from founders, investors, and industry leaders.The conversation moves through some of the shifts that have most reshaped the business of clean energy. Storage changed what developers can build, sell, and finance. Clean energy infrastructure matured into an asset class that more institutional investors understand and are comfortable backing. Data centers are creating enormous new demand while competing for the labor and equipment needed to build the power system. And AI is forcing leaders to ask what happens when we automate the very work where younger employees traditionally develop judgment.Expect to learn:🔹 How storage changed the business model for developers, not just the technology stack🔹 What founders often miss when moving from smaller investors to larger institutional checks🔹 Why data center growth could intensify competition for labor, equipment, and project execution🔹 How leaders can preserve apprenticeship and judgment as AI automates more junior-level workNico and Josh also share why they became business partners, what surfaced at the latest PowerCircle Summit, and what they are building next.This is less a victory lap than a chance to ask a better question: after everything that changed, what should we be paying attention to now?Are there other technologies you’ve scouted on the frontlines of the Clean Energy Revolution that you think we should be covering here on SunCast?Hit us up - team@suncast.me with your feedback & recommendations.If you want to connect with today's guest, you’ll find links to their contact info in the show notes on the blog at https://suncast.media/episodes/.Our Platinum Presenting Sponsor for SunCast is CPS America!You can learn more about all the sponsors who help make this show free for you at www.suncast.media/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 950 other founder stories and startup advice at www.suncast.media.We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: https://www.ratethispodcast.com/suncastSubscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalus Celebrating 11 Years of the SunCast Podcast Bridging Clean Energy Storytelling and Institutional Capital How Solar Business Building Evolved Over 11 Years The Influx of Wall Street and Banking Talent How Standalone Energy Storage Revolutionized Grid Economics Investor Perspectives on Distributed Energy and Utility Inertia Key Mistakes Clean Energy Founders Make Raising Capital Data Center Power Demands and Labor Shortages The Reshoring of U.S. Clean Energy Manufacturing Intergenerational Wealth Transfer Driving Renewable Investments(34:
- 4 weeks ago59 min
972: How Smart Solar Developers Treat Land as Growth Capital | Laura Pagliarulo
Could the land beneath your solar project help finance the next one, without giving up equity in your company?Laura Pagliarulo, CEO and co-founder of SolaREIT™, returns to SunCast to share what six years of financing solar and battery real estate have taught her about how developers grow without overextending themselves. Her company has financed real estate beneath projects representing nearly $8 billion in total value.Laura explains how land purchases, lease purchases and land loans can provide flexible capital without selling equity in the developer's company. She describes repeat partners planning transactions six to eighteen months before a portfolio closes, with proceeds supporting interconnection deposits and other pipeline needs.Expect to learn:🔹 How project real estate fits into a broader capital strategy🔹 What experienced developers understand about their financing partners' limits🔹 Why battery sites can carry substantial value on a small footprint🔹 How Laura built a repeatable operating playbook while resisting distracting opportunitiesThe conversation also goes inside SolaREIT's own growth: raising $50 million of equity during COVID without an in-person investor meeting, earning institutional backing, and using AI to help the team draw on knowledge that previously lived in Laura's head.For anyone building projects or scaling a clean energy business, this is a conversation about finding more options and knowing which ones to use.Are there other technologies you’ve scouted on the frontlines of the Clean Energy Revolution that you think we should be covering here on SunCast?Hit us up - team@suncast.me with your feedback & recommendations.If you want to connect with today's guest, you’ll find links to their contact info in the show notes on the blog at https://suncast.media/episodes/.Our Platinum Presenting Sponsor for SunCast is CPS America!You can learn more about all the sponsors who help make this show free for you at www.suncast.media/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 950 other founder stories and startup advice at www.suncast.media.We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: https://www.ratethispodcast.com/suncastSubscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalus Raising $50 Million Virtually During COVID Lockdowns Scaling SolaREIT: Team Retention, Efficiency, and Focus Surpassing $8 Billion in Financed Real Estate Assets Turning Solar and Storage Land into Growth Capital How Repeat Developers Optimize Flexible Portfolio Financing Structuring Fee Simple, Easement, and Land Loan Deals Applying Energy Risk and Power Market Experience Raising Early Equity Without In-Person Meetings Deploying EOS Frameworks and Measurable Developer KPIs Disciplined Capital Planning in High Interest Rate Markets Navigating the Real Estate Economics of Battery Storage Founder Operating Systems: Delegating AI and Managing Risk Rapid Fire Insights on Real Estate and PPA Rates Unlocking Hidden Value on Developer Balance Sheets
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About SunCast
Nico Johnson takes you into conversations with those at the forefront of Renewable Energy. SunCast gives an inside look into what is happening in renewable energy. From conversations with the biggest Solar Panel manufacturers in the world to the small startups creating the future of renewable energy, such as carbon capture and battery technology breakthroughs. SunCast is dedicated to providing the knowledge, research, tools and expert guidance you need to understand, grow and be ahead of the curve in the fastest-growing markets in the world. Featuring over 800 conversations, Nico has interviewed people from Tesla, SolarCity, Trina Solar, Meyer Burger, Conergy, SunEdison, Energy Vault and even the US Government... to name a few. Covering topics such as Solar Power, Wind Energy, Batteries, Electric Vehicles, Carbon Capture, Finance, Hydrogen, and more.
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