Free Daily Podcast Summary
Resin Mastery: Exploring iCoat Epoxy: Daily Summaries Delivered
by Rachel and Ian
Resin Mastery: Exploring iCoat Epoxy focuses on showcasing the versatility and quality of iCoat epoxy resin products while providing valuable insights for artists, DIY enthusiasts, and professionals in the resin industry. River tables, flower preservations, wedding flowers, jewelry, coasters, cups, bowls, ring holders, molds, charcuterie boards, floral tips and so much more. Each episode will provide product spotlights, expert interviews or user stories, tips and techniques, FAQs, marketing and promotion tips, safe use, listener engagement, and an educational focus.
Latest Episodes
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- 2 weeks ago13 min
Growing Your Resin Business Through Flower Preservation Workshops
In this episode of the Resin Mastery Podcast, Ian explores how resin artists can supplement their income by offering in-person flower preservation classes. He highlights the growing demand for hands-on learning and shares the success of Milwaukee-based artist Ebony Whitson as an example of how teaching can create new business opportunities. By sharing specialized skills, artists can establish themselves as subject matter experts, build trust with potential clients, attract more flower preservation commissions, and generate additional revenue through the iCoat affiliate program. Ian also introduces iCoat's Learn Flower Preservation Starter Kit, designed to help students get started with the necessary molds and epoxy supplies.Ian outlines a tiered approach to structuring resin classes to accommodate different skill levels and budgets. Artists can offer an entry-level creative class covering the basics, a core workshop focused on small projects such as coasters, a premium creative experience featuring thicker pours and food-safe items, and advanced specialist training in flower preservation techniques such as layering and bubble removal. He emphasizes the importance of finding a suitable teaching space where projects can remain undisturbed for 24–48 hours while the resin cures. Providing starter kits can also encourage students to continue creating at home, potentially generating additional sales and affiliate commissions. Ian encourages artists to use classes as both an educational service and a marketing opportunity to grow their businesses.To illustrate the potential of these opportunities, Ian celebrates Ebony Whitson’s appearance on Project Pitch It, a television show that received a local Emmy Award nomination, where she won prize money for her work. He encourages resin artists to capitalize on the growing flower preservation market, particularly in the wedding and memorial sectors, by developing classes that diversify their income and strengthen their professional reputation. Ian also invites artists who need guidance with planning or marketing their classes to contact him at ian@icoatproducts.com. Ultimately, the episode highlights how combining education, creative experiences, and affiliate partnerships can help resin artists expand their reach and build more sustainable businesses.https://icoatepoxy.comtel: +1 602-258-1114https://www.facebook.com/iCoatProducts/Instagram @icoat.epoxyPodcast management by www.globalcreativegroup.com
- Sep 14, 202639 min
From Corporate Life to Wedding Flowers: Jeannine Starr’s Resin Journey
Jeannine Starr shares her remarkable transition from a 23-year leadership career in higher-education fundraising in New York City to becoming a successful flower preservation and resin artist. What began during the pandemic as a hobby making small resin jewelry pieces eventually grew into JSTAR NYC, a storefront business in Manhattan’s Floral District. Working alongside her daughter Annie, Jeannine has created a business where their strengths complement each other—Jeannine focuses on the artistry while Annie manages much of the client-facing side. Their work is deeply personal because they preserve flowers from weddings and other important moments into permanent heirlooms.A major theme of the conversation is the courage required to make a dramatic career change and fully commit to something new. Jeannine describes discovering resin, outgrowing her apartment, opening a shop, and building a business in New York’s shrinking Floral District. She also discusses the challenges of floral preservation, including drying and triaging flowers, correcting colors, managing client expectations, and communicating realistic turnaround times. The emotional connection is a major part of the work—clients can become overwhelmed when they finally see flowers from their wedding day transformed into a finished piece.Ian and Jeannine also explore the technical and educational side of resin artistry, including the importance of using quality materials, understanding epoxy chemistry and safety, and learning from experienced practitioners. Jeannine credits Tim Phelps of iCoat with helping her better understand the science behind resin and encouraging her growth as an artist. The conversation closes with ideas for helping the broader floral-preservation community through mentorship, a possible industry roundtable and certification program, better customer-care materials, and education for artists entering the craft. Ultimately, Jeannine's story is about turning a creative passion into a meaningful business—and creating heirlooms that preserve both flowers and memories.Starr Collective135 W 28th StNY NY 10001Shop hours are Monday - Saturday 9-4PM estEmail: hello@starrcollectivenyc.comPhone: 212-518-1768@jstarrnyc on InstagramWebsite: jstarrnyc.comhttps://icoatepoxy.comtel: +1 602-258-1114https://www.facebook.com/iCoatProducts/Instagram @icoat.epoxyPodcast management by www.globalcreativegroup.com
- Aug 18, 202616 min
Wedding Season & Business Opportunity: How to Grow Your Flower Preservation Business
This episode of the iCoat podcast takes a fresh look at the enormous opportunity wedding season creates for flower preservation artists. The latest 2026 data from The Knot shows that around 2 million U.S. couples married in 2025, generating more than $100 billion in wedding-related spending. Fall has now become the most popular wedding season, with 35% of couples marrying between September and November, compared with 33% from June through August. October continues to be a standout month, accounting for approximately 16% of weddings in The Knot’s latest study. (The Knot)Ian and Rachel discuss how preservation artists can take advantage of this busy market without overwhelming their businesses. The broader peak wedding season from May through October represents roughly 76% of weddings, creating a tremendous window for artists to generate new customers and revenue. Rather than focusing only on large bouquet preservation pieces, artists can expand their offerings to include boutonnieres, corsages, ring holders, mini hearts, bookends, display pieces, keepsakes, signature pieces, and heirlooms. The key is understanding your capacity, setting realistic production limits, communicating timelines clearly, and creating an easy-to-understand product menu that gives couples—and their families—multiple ways to preserve those special flowers.The episode also focuses on helping more artists enter and succeed in this growing market. Ian is preparing the iCoat Starter Kit to make it easier for new artists to get started, while Rachel is finalizing a comprehensive preservation menu for the website. Together, Ian and Rachel want to provide artists with the products, ideas, and support they need to confidently pursue wedding clients during this high-demand season. With weddings representing more than $100 billion in annual U.S. spending, the message is simple: wedding season isn't just a busy time of year—it's a major business opportunity for flower preservation artists who are prepared to take advantage of it.https://icoatepoxy.comtel: +1 602-258-1114https://www.facebook.com/iCoatProducts/Instagram @icoat.epoxyPodcast management by www.globalcreativegroup.com
- Jun 30, 202620 min
Freedom to Create: Honoring America's Birthday with Resin Mastery
In this special Independence Day episode of the Resin Mastery podcast, hosts Ian and Rachel come together to celebrate America’s 250th birthday. Centered around the theme "Freedom to Create," the discussion highlights the rich history of American creativity, craftsmanship, and independence. They explore various applications of epoxy resin preservation, such as river tables, custom jewelry, and wedding flower preservation, as a reflection of the unique freedom makers have to build their dreams and pursue their creative passions.A major highlight of the episode is the official announcement of the winners from the recent "5-10-5 Epoxy Giveaway". To enter, participants collaborated by tagging the company on social media, from which five random winners were selected for Saturday, ten for Sunday, and five for Monday. In addition to sending the winners their free epoxy, Ian and Rachel emphasize their commitment to supporting these makers by offering ongoing promotions to help grow their independent businesses. To streamline the episode's flow, the hosts decide to position this exciting announcement at the end of the show, immediately following their reflections on American opportunity.The episode also features a deep dive into the technical and ethical importance of sourcing American-made products. Ian highlights that iCoat Epoxy is entirely manufactured in the United States, ensuring rigorous quality control, strict safety standards, and proper certification. They contrast this with imported alternatives from countries like China, which may lack crucial safety data sheets and fail to meet safe standards for products interacting with skin or food. The hosts conclude the episode by wishing their audience a safe and happy 4th of July, encouraging listeners to check out featured client work on their website, and teasing upcoming video collaboration giveaways.https://icoatepoxy.comtel: +1 602-258-1114https://www.facebook.com/iCoatProducts/Instagram @icoat.epoxyPodcast management by www.globalcreativegroup.com
- May 7, 202615 min
Mother’s Day Special: Creative Resin Gift Ideas & the 5-10-5 Giveaway
In this special Mother’s Day-themed episode of Resin Mastery, Rachel and Ian explored the idea of “Pouring Love” through handmade resin gifts that carry personal meaning and intention. Moving beyond simple technique tutorials, the episode focused on why handcrafted pieces matter, especially for mothers and loved ones. They discussed how resin artists can create deeply personalized gifts such as jewelry dishes, ring holders, picture frames, coasters with preserved flowers, soap holders, and candle holders that become lasting keepsakes instead of disposable store-bought presents.The episode also highlighted practical inspiration and education for the resin community. Ian shared examples of meaningful projects he created for his wife, while Rachel encouraged listeners to embrace customization and creativity in their own gift-making. They also spotlighted Tim’s free Epoxy Resin Artist Guide to Preventing Yellowing, a step-by-step resource designed to help artists successfully preserve flowers in resin without discoloration, particularly valuable for Mother’s Day bouquet preservation projects and memorial keepsakes.To celebrate the season, Rachel and Ian announced their “5-10-5” epoxy giveaway event. Participants can enter by tagging the show online, sharing their resin creations, collaborating on social media, or reposting Resin Mastery content. Winners will receive epoxy prizes throughout the weekend, including 5 gallons on Saturday, 10 gallons on Sunday, and another 5 gallons on Monday. Throughout the conversation, they reinforced the importance of balance, creativity, intentional living, and honoring mothers through thoughtful handmade art.https://icoatepoxy.comtel: +1 602-258-1114https://www.facebook.com/iCoatProducts/Instagram @icoat.epoxyPodcast management by www.globalcreativegroup.com
- May 1, 202619 min
Epoxy Elegance for Mother's Day - FREE Epoxy 5-10-5 Giveaway at icoatepoxy.com
The hosts of the Resin Mastery podcast welcome listeners back and catch up on personal updates, including Rachel's pregnancy and reflections on motherhood ahead of Mother's Day on May 11th. They emphasize creating meaningful, memory-preserving resin gifts for various mothers in one's life, like wives, stepmoms, or out-of-state relatives, rather than generic items like flowers. The episode introduces a new segment, the "Misinformation Minute," where Tim from iCoat debunks the myth of using fans to cure epoxy resin, explaining it cures chemically, not by evaporation, and risks dust contamination or surface ripples.They brainstorm resin gift ideas centered on personalization and embedding memories, starting with coasters and picture frames incorporating photos (using copies to avoid damage), dried flowers, or floral designs. Other suggestions include ring holders shaped like fingers, cacti, or trees for rings, earrings, and bracelets; jewelry dishes for sentimental pieces; and creative variations like corner-shaped dishes or miniature river tables with wood embeds. Hosts recommend using molds for religious items like crucifixes, iCoat's compatible colors (dispersions, acrylics, stains, mica powders), and dried flowers for quick projects, advising smaller scales over oversized pieces unless for exceptional moms.The discussion ties ideas to business opportunities, urging artisans to promote on social media early for Mother's Day sales, using entry-level items like ring holders to attract clients for larger commissions such as wedding flower preservation. They highlight resin's unique ability to preserve and create memories, positioning it as thoughtful amid moms feeling overlooked. The episode wraps with calls for listener feedback on social media and teases future episodes.https://icoatepoxy.comtel: +1 602-258-1114https://www.facebook.com/iCoatProducts/Instagram @icoat.epoxyPodcast management by www.globalcreativegroup.com
- Mar 26, 202623 min
Easter Blooms & Epoxy Truths: Growing Your Resin Business This Spring
The core of the podcast focuses on the seasonal niche of Easter flower preservation. Ian and Rachel detail the process of preparing and drying spring blooms, such as lilies, tulips, and azaleas, to prevent common issues like browning and yellowing. They highlight creative product ideas, including crucifixes, flower paperweights, and ring holders, stressing the importance of high-quality ingredients and a stable environment for successful epoxy pours.Ian and Rachel discuss strategic growth and professional development for resin artists. They explore the value of training programs and affiliate programs to scale a business, and the conversation centers on the transition from hobbyist crafting to a revenue-focused business model.The hosts introduce the "Epoxy Misinformation Minute," a segment dedicated to debunking myths and providing accurate guidance on resin maintenance. They also pitch a unique marketing strategy: partnering with local churches to repurpose holiday flowers into bookshop mementos or food-safe display trays for events. By emphasizing UV protection and professional finishing techniques like doming, the episode provides a comprehensive guide for maximizing the value of seasonal floral projects.Top Tips for Flower PreservationNetwork with Local Churches: Reach out to churches after the holiday to secure free floral supplies; offer to turn their altar flowers into mementos for their bookshops or gift shops.Prevent Discoloration: Ensure flowers are completely dry before casting to avoid browning, and use a high-quality casting resin with strong UV protection to stop yellowing over time.Master the "Doming" Effect: Use finishing techniques like doming to give your projects a professional, high-gloss look and extra durability.Diversify Your Product Line: Move beyond simple blocks; consider high-demand items like ring holders, coasters, or themed items like resin crucifixes for the Easter season.Verify Your Sources: Always cross-reference epoxy cleaning and usage advice with manufacturer guides (like iCoat) to avoid "misinformation" that can lead to failed projects.https://icoatepoxy.comtel: +1 602-258-1114https://www.facebook.com/iCoatProducts/Instagram @icoat.epoxyPodcast management by www.globalcreativegroup.com
- Mar 18, 202627 min
Project Pitch It! Side Hustle into a Thriving Business - WWP Design and Decor
This episode of the Resin Mastery Podcast explores the inspiring journey of Ebony Whitson, founder of WWP Design & Decor in Milwaukee, Wisconsin. Ebony shares how her business evolved from small resin crafts, like tumblers and coasters, into a thriving floral preservation company. Her work focuses on preserving meaningful flowers from weddings, memorials, and special events inside epoxy resin so families can keep those memories forever. A major highlight of her journey is being selected to pitch her business on the Wisconsin TV show Project Pitch It, a program similar to Shark Tank that gives entrepreneurs the opportunity to present their ideas to experienced business leaders.Ebony explains how the idea for her floral preservation business truly began during the COVID-19 pandemic. As her event-planning business slowed, she began helping families preserve flowers from memorial services and weddings, initially offering the service as a heartfelt gift. Word of mouth quickly spread, and the demand grew. Eventually, she pivoted her entire business toward floral preservation, leveraging social media and professional networking platforms like LinkedIn to reach clients who value preserving meaningful life moments.The conversation also highlights the broader opportunity in the resin art industry and the role that professional materials and mentorship play in building a successful craft business. Ebony discusses her future goals, including expanding her workspace, hiring assistants, and scaling operations as demand grows. More than anything, the episode emphasizes that floral preservation is not just about creating beautiful resin art; it’s about helping people hold onto memories and emotional milestones in a lasting, tangible way.WWP Design and Decorhttps://wwpdesignanddecor.net/Project Pitch It airs on ABC WISN TVProjectPitchIt.comhttps://icoatepoxy.comtel: +1 602-258-1114https://www.facebook.com/iCoatProducts/Instagram @icoat.epoxyPodcast management by www.globalcreativegroup.com
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About Resin Mastery: Exploring iCoat Epoxy
Resin Mastery: Exploring iCoat Epoxy focuses on showcasing the versatility and quality of iCoat epoxy resin products while providing valuable insights for artists, DIY enthusiasts, and professionals in the resin industry. River tables, flower preservations, wedding flowers, jewelry, coasters, cups, bowls, ring holders, molds, charcuterie boards, floral tips and so much more. Each episode will provide product spotlights, expert interviews or user stories, tips and techniques, FAQs, marketing and promotion tips, safe use, listener engagement, and an educational focus.
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