EP 75: There's More to Orthodontics Than Straight Teeth

Welcome to another episode of the Private Practice Playbook. Today, host Jay Geier sits down with Dr. Clay Sims of Sims Orthodontics in Pensacola and Dr. Drew Ferris of Ferris Orthodontic Group in Santa Barbara — two top orthodontists from the PGI coaching community. In this candid conversation, they dive into the realities of building and running modern orthodontic practices: balancing personal growth with business success, navigating the shift from traditional braces to aligners, and managing the evolving relationship between general dentists and specialists. The discussion also explores broader themes such as the emotional impact of patient care, the importance of community and mission work, and the ongoing challenges of growing not just wealth, but happiness and fulfillment both in and out of the office. Whether you’re a seasoned dental professional or just starting your journey, this episode offers practical wisdom, heartfelt stories, and a reminder that pursuing excellence in practice and in life requires continual learning and connection. Visit mypgi.com to schedule a discovery call. We'll learn more about your practice, where you want to go, and help you determine the program that best fits your goals.   Timestamps: 00:00 Discussing perceptions and giving advice 05:05 Orthodontics in the dental industry 08:02 Getting referrals from dentists 11:26 AI impact on healthcare professions 13:33 Strategies for dental practice expansion 18:57 Why long-term coaching is valuable 21:11 Focusing on personal growth and relationships 25:01 Volunteering abroad for perspective 28:26 Helping a young boy with braces 30:32 Impact of emotional dentistry 35:46 Discussing orthodontists and business scaling 37:54 Challenges for specialists in professions