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On Top of PR with Jason Mudd: Daily Summaries Delivered
by Jason Mudd, Axia Public Relations
On Top of PR is a podcast dedicated to helping corporate communications leaders leverage the power of PR to build a strong brand and great reputation. Each episode features guests to discuss PR and marketing topics, tips, and trends. We want to help every active and aspiring communication professional stay on top of PR. We've featured guests from Microsoft, Disney, Wells Fargo, Tyson Foods, Mall of America, Priceline, Southwest Airlines, and more. About Jason Mudd Jason Mudd is a professional public speaker, accredited public relations practitioner, published author, podcaster, and entrepreneur. The World Communication Forum named him North America’s top PR leader. He’s the CEO and managing partner of Axia Public Relations. Forbes Magazine named Axia as one of America’s Best PR Agencies. He is a trusted adviser and dynamic strategist to some of America’s most admired and fastest-growing companies. His past PR work includes American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- 2 weeks ago50 min
What PR Pioneers Say About PR Today
Send us Fan Mail In this episode, Shelley Spector, founder and CEO of the Museum of Public Relations, joins host Jason Mudd to share what PR pioneers can still teach today’s communicators. Tune in to learn more! Meet our guest: Our guest is Shelley Spector, founder and CEO of the Museum of Public Relations. Located in New York, the museum houses more than 5,100 artifacts that chronicle PR history. Its AI-powered personas let you talk with PR pioneers in their own voices. Five things ...
- 3 weeks ago31 min
One brand, four generations: Why trust doesn't transfer
Send us Fan Mail In this episode, Mari Considine, chief brand and marketing officer at Acenda Integrated Health, joins host Jason Mudd to discuss how to reach Gen Z, millennials, Gen X, and baby boomers with one brand promise. Tune in to learn more! Meet our guest: Our guest is Mari Considine, chief brand and marketing officer at Acenda Integrated Health. Mari brings more than 25 years of executive leadership experience connecting brand storytelling with business strategy, especially ...
- Oct 13, 202627 min
The AI trust problem: Can you trust your AI?
Send us Fan Mail In this episode, former Goldman Sachs partner Mike Ryan, CEO and co-founder of Bullet Point Network, joins host Jason Mudd to discuss the trust problem at the heart of AI, why trust is now the biggest barrier to enterprise AI adoption, and how you can keep human judgment in control of AI output. Tune in to learn more! Meet our guest: Our guest is Mike Ryan, the CEO and co-founder of Bullet Point Network, an AI-driven investment platform. Mike is a former Goldman Sachs partn...
- Oct 6, 202612 min
Is your brand PR ready? 5 steps for the AI era
Send us Fan Mail In this episode, Slava Balykov joins host Jason Mudd to discuss how you can assess your brand's public relations readiness before a crisis or AI tool exposes your gaps. Slava shares his five-step framework, explains how to respond when AI gets your brand wrong, and reveals what executives really want from PR reporting. Tune in to learn more! Five things you’ll learn from this episode: How to assess your brand's PR readiness in the AI eraFive steps to PR readinessWhy you shou...
- Sep 29, 202614 min
Why brands should lead with public relations
Send us Fan Mail In this solocast, On Top of PR host Jason Mudd explains why brands should earn attention before they buy it and how generative AI makes leading with PR more important for marketing leaders. Tune in to learn more! Five things you’ll learn from this episode: 1. Why the order of PR and advertising matters when you launch something new 2. How Starbucks, Tesla, and Pepperidge Farm earned attention before they bought it 3. Why launching advertising first can spend your news value...
- Sep 1, 202648 min
Why business acumen is critical for PR professionals today
Send us Fan Mail In this episode, Ron Culp joins host Jason Mudd to discuss why business acumen now outweighs writing skills in PR hiring, the three stages of a corporate PR career, and five practical ways to build business acumen at any career stage. Tune in to learn more! Meet Our Guest: Our guest is Ron Culp, a professional-in-residence at DePaul University and a former corporate chief communications officer. He brings decades of experience across government, corporate communications, pu...
- Aug 24, 202650 min
AI can synthesize your data. It can't tell you what matters.
Send us Fan Mail In this episode, Jessica Barber Scott joins host Jason Mudd to discuss how public relations professionals can move beyond impressions and advertising value equivalency to measure outcomes and impact, build measurement frameworks around business objectives, and use AI without losing the human judgment a CFO relationship requires. Tune in to learn more! Meet our guest: Our guest is Jessica Barber Scott, a senior communication professional and independent consultant with...
- Aug 4, 202645 min
Applying leadership frameworks to AI
Send us Fan Mail In this episode, Ken Jacobs, principal of Jacobs Consulting & Executive Coaching, joins host Jason Mudd to discuss how communications leaders can apply proven leadership principles to AI adoption. Tune in to learn more! Meet our guest: Our guest is Ken Jacobs, principal of Jacobs Consulting & Executive Coaching. Ken helps public relations, communications, and marketing leaders become more effective and inspiring leaders through executive coaching and consulting. Bef...
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About On Top of PR with Jason Mudd
On Top of PR is a podcast dedicated to helping corporate communications leaders leverage the power of PR to build a strong brand and great reputation. Each episode features guests to discuss PR and marketing topics, tips, and trends. We want to help every active and aspiring communication professional stay on top of PR. We've featured guests from Microsoft, Disney, Wells Fargo, Tyson Foods, Mall of America, Priceline, Southwest Airlines, and more. About Jason Mudd Jason Mudd is a professional public speaker, accredited public relations practitioner, published author, podcaster, and entrepreneur. The World Communication Forum named him North America’s top PR leader. He’s the CEO and managing partner of Axia Public Relations. Forbes Magazine named Axia as one of America’s Best PR Agencies. He is a trusted adviser and dynamic strategist to some of America’s most admired and fastest-growing companies. His past PR work includes American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon.
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