Free Daily Podcast Summary
Nudge: Daily Summaries Delivered
by Phill Agnew
Nudge is the UK's #1 marketing podcast, breaking down the hidden psychology behind what we do and why we do it. No BS, just smart, science-backed insights that actually work.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- 5 days ago28 min
The fake AI veteran scam
It’s never been easier to scam someone online. Now, AI-generated “pity scams” use fake injured veterans to sell cheap mass-produced products. They leverage three powerful psychological biases to persuade the masses. On today’s Nudge, I explain how and why it’s so hard to stop the scammers. --- BBC’s fake veteran reporting: https://www.bbc.co.uk/news/articles/cvgy0lz08keo BBC’s Jean Philanthrope reporting: https://www.bbc.co.uk/news/videos/c60qkdjvx70ko Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults Subscribe to my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew/ --- Today’s sources: Bickman, L. (1974). The social power of a uniform. Journal of Applied Social Psychology, 4(1), 47–61. Buell, R. W., Kim, T., & Tsay, C.-J. (2016). Creating reciprocal value through operational transparency. Management Science, 62(6), 1–23. Office for Veterans' Affairs. (2023). Perceptions of UK armed forces ex-service personnel. GOV.UK. https://www.gov.uk/government/publications/perceptions-of-uk-armed-forces-ex-service-personnel Xygalatas, D., Mitkidis, P., Fischer, R., Reddish, P., Skewes, J., Geertz, A. W., Roepstorff, A., & Bulbulia, J. (2013). Extreme rituals promote prosociality. Psychological Science, 24(8), 1602–1605.
- 1 weeks ago25 min
Is the stock market just vibes?
When Greece beat France in Euro 2004, the stock market shifted. When Allbirds rebranded as an AI company, its stock rose 600%. When British radio plays happy music, the FTSE improves. So, is the stock market just vibes? Does national mood actually move the market? That’s what today’s guest on Nudge, Alex Edmans, is here to answer. Alex is a professor of finance at London Business School and an award-winning author. On today's show he explains why smart investors make crazy decisions (and how to exploit them). --- Read my past newsletters: https://nudge.kit.com/profile Alex’s website: https://alexedmans.com/ Alex’s book: https://alexedmans.com/madness/ Alex’s LinkedIn: https://www.linkedin.com/in/aedmans Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults Subscribe to my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew/ --- Today’s sources: De Bondt, Werner F. M. and Richard Thaler, ‘Does the stock market overreact?’, Journal of Finance 40 (1985), 793–805. Edmans, Alex, ‘Does the stock market fully value intangibles? Employee satisfaction and equity prices’, Journal of Financial Economics 101 (2011), 621–40. Edmans, Alex, ‘The link between job satisfaction and firm value, with implications for corporate social responsibility’, Academy of Management Perspectives 26 (2012), 1–19. Edmans, Alex, Adrian Fernandez-Perez, Alexandre Garel, and Ivan Indriawan, ‘Music sentiment and stock returns around the world’, Journal of Financial Economics 145 (2022), 234–54. Edmans, Alex, Diego García, and Øyvind Norli, ‘Sports sentiment and stock returns’, Journal of Finance 62 (2007), 1967–98. Kahneman, Daniel and Amos Tversky, ‘Judgment under uncertainty: heuristics and biases’, Science 185 (1974), 1124–31.
- 2 weeks ago23 min
Do AI bosses need to be famous?
I think Sam Altman of OpenAI has deliberately tried to build his fame. While other CEOs keep a low profile, he spends 95% of his time evangelising. In this episode of Nudge, I explain why. --- Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults Subscribe to my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew/ --- Today’s sources: Smith, R. K., & Newman, G. E. (2014). When multiple creators are worse than one: The bias toward single authors in the evaluation of art. Psychology of Aesthetics, Creativity, and the Arts, 8(3).
- 3 weeks ago36 min
Why this man spent 3 years driving to Australia
Wiebe Wakker spent three years driving from the Netherlands to Australia. Today on Nudge, we learn why. And we study the psychology of dedication. Listen to the bonus episode: https://nudge.kit.com/7ec0a99ab3 Warning, today’s episode contains explicit language. --- Listen to the bonus episode: https://nudge.kit.com/7ec0a99ab3 Wiebe’s website: https://wiebewakker.com/en/ Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults Subscribe to my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew/ --- Today’s sources: Kruger, J., Wirtz, D., Van Boven, L., & Altermatt, T. W. (2004). The effort heuristic. Journal of Experimental Social Psychology, 40(1), 91–98. Söderlund, M.Söderlund, M., & Sagfossen, S. (2017). The consumer experience: The impact of supplier effort and consumer effort on customer satisfaction. Journal of Retailing and Consumer Services, 39, 219–229.
- Sep 28, 202624 min
Does male insecurity increase Ferrari sales? (And 6 more psych-myths)
Are men who are insecure about their manhood more likely to buy sports cars? Do memes work for government communication? Does brand colour change the products we buy? And will an AI ever replace a police interrogator? These are some of the questions Jo Evershed, a psychological scientist and CEO, helps me answer on today’s episode of Nudge. --- Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults Learn more about Gorilla: https://gorilla.sc/ Connect with Jo on LinkedIn: https://www.linkedin.com/in/jo-evershed-36bba9/ Subscribe to my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew/ --- Today’s sources: CX Lab. (n.d.). CX Lab case study [Blog post]. Gorilla Experiment Builder. https://gorilla.sc/blog/cx-lab-case-study Shang, J., Reed, A., & Croson, R. (2008). Identity congruency effects on donations. Journal of Marketing Research, 45(3), 351–361. Tasnim, A., Kwan, C., Chahboub, M., Liu, A., & Humairah, A. (n.d.). Saving trees one meme at a time: An investigation into how meme-style posts influence behavioural intentions to water street trees [Unpublished manuscript]. University College London.
- Sep 21, 202628 min
The huge restaurant chains masquerading as independents
Every weekend, thousands of Brits order takeaways from independent restaurants. Or do they? Because these independent restaurants aren’t actually what they seem. Pizza Hut, Prezzo, Frankie & Benny’s, Las Iguanas and many more chains are rebranding their food on delivery apps to appear like an independent restaurant. They’re exploiting our psychological bias for independent brands and fooling millions of diners. Find out how in today’s episode of Nudge. --- Watch the Birdbox vs Frankie & Benny's Taste Test: https://www.youtube.com/watch?v=FqcZ_5NixfM Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults Subscribe to my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew/ --- Today’s sources: Chen, S. [@StanYM]. (2024, December 22). I served McDonald's at a luxury food convention [Video]. YouTube. Hoskin, R. (2026, January 17). Big chains accused of masquerading as independent restaurants on delivery apps. BBC News. Lin, M. S., Sharma, A., & Ouyang, Y. (2020). Role of signals in consumers' economic valuation of restaurant choices. Journal of Hospitality & Tourism Research, 44(7), 1080–1100. Zhang, Y., Fishbach, A., & Kruglanski, A. W. (2007). The dilution model: How additional goals undermine the perceived instrumentality of a shared path. *Journal of Personality and Social Psychology*, *92*(3), 389–401.
- Sep 14, 202631 min
I tested Rory Sutherland’s business advice
Nine months ago, I started to apply one of Rory Sutherland’s most common bits of business advice. Today on Nudge, I share what happened and if I think it works. --- Get my 40 small bets: https://nudge.kit.com/c69cd49a9a Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults Join 12,199 readers of the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew/ Watch Veritasim’s video: https://youtu.be/HBluLfX2F_k?si=_M2NqN4KPbBabDoI Warning, this episode contains some explicit language.
- Sep 7, 202625 min
The worst mistake to make on Dragon’s Den / Shark Tank
There’s one simple tactic that makes entrepreneurs 6x more likely to get funding. At least that’s according to today’s guest on Nudge, Harvard Professor Leslie John. She’s spent her career studying decision-making and reveals why: - Flawed leaders inspire more trust - Authenticity gets you job offers - And how crying at work is perceived --- Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults Leslie’s book Revealing: https://amzn.to/3RkFTAq Leslie’s website: https://www.proflesliejohn.com/ Join 12,199 readers of the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew/ --- Today’s sources: Jiang, L., John, L. K., Boghrati, R., & Kouchaki, M. (2022). Fostering perceptions of authenticity via sensitive self-disclosure. Journal of Experimental Psychology: Applied, 28(4), 898–915. John, L. (2026). Revealing: The underrated power of oversharing. Riverhead Books. John, L. K., Jeong, M., Gino, F., & Huang, L. (2019). The self-presentational consequences of upholding one's stance in spite of the evidence. Organizational Behavior and Human Decision Processes, 154, 1–14. Moore, C., Lee, S. Y., Kim, K., & Cable, D. M. (2017). The advantage of being oneself: The role of applicant self-verification in organisational hiring decisions. Journal of Applied Psychology, 102(11), 1493–1513. Wolf, E. B., Lee, J. J., Sah, S., & Brooks, A. W. (2016). Managing perceptions of distress at work: Reframing emotion as passion. Organizational Behavior and Human Decision Processes, 137, 1–12.
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Frequently Asked Questions
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It's a free AI-powered email that summarizes new episodes of Nudge as soon as they're published. You get the key takeaways, notable quotes, and links & mentions — all in a quick read.
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