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Marketing Brew Weekly: Daily Summaries Delivered
by Morning Brew Inc.
Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- 1 weeks ago35 min
The Horror Movie Marketing Hall of Fame
It’s spooky season, but the only thing scary about these horror movie campaigns is how much buzz they could build on a shoestring budget. We’re entering 5 horror movie marketing campaigns into the hall of fame for the way they implemented world-building, generated buzz on forums, and ultimately, got us into our seats at the theater. 00:00: Intro 02:45: Blair Witch Project 10:10: Longlegs 16:00: Backrooms 21:00: Smile 25:00: Obsession This episode is presented by Roku Ads Manager. For more, use code BREW5K at advertising.roku.com/marketingbrew For more upcoming Marketing Brew events: https://www.marketingbrew.com/events Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send an email to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
- 2 weeks ago33 min
How to Do an Actual Brand Apology
Is it too late to apologize? Well, that’s just one question brands need to ask themselves before posting a graphic of their heavily PR-ed apology after a campaign gone wrong. In this week’s episode, we walk you through the steps to take to decide if and when your brand needs to say “We’re sorry” (and yes, you need to use those exact words), or if you should just sit this one out in an attempt to not make it worse. 00:00: Intro 02:30: Does your brand need to apologize? 07:15: When to skip an apology 11:00: The elements for a good apology 14:15: Does the platform for an apology matter 18:35: An apology as an overreaction 24:40: What to avoid in apologies 27:40: Questions to ask before issuing an apology This episode is presented by Roku Ads Manager. For more, use code BREW5K at advertising.roku.com/marketingbrew For more upcoming Marketing Brew events: https://www.marketingbrew.com/events Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send an email to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
- 3 weeks ago32 min
How to Make Brand Merch That Doesn't Suck
Do you need Chili’s cowboy boots? What about another tumbler, even if it’s limited edition? We’re discussing some of the most memorable brand merch and deciding if we Love It or if it’s total Landfill. Marketers take note: we don’t need a tote! 00:00: Intro 02:05: What makes good brand merch 09:00: Love It or Landfill: Walmart Rotisserie Chicken purse 14:00: Patagonia zip ups 16:30: Whole Foods x FishWife tote bag 18:30: Cosmopolitan yogurt 20:00: Chili’s x Tecova’s Booth Boots 22:40: Pizza Hut lamp bucket hat 23:55: McDonald’s charging buddy 25:40: Starbucks tumblers This episode is presented by Roku Ads Manager. For more, use code BREW5K at advertising.roku.com/marketingbrew For more upcoming Marketing Brew events: https://www.marketingbrew.com/events Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send an email to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
- Sep 30, 202632 min
The CMO Gets a Rebrand
The role of CMO isn’t quite dead…yet. But it’s definitely going through a rebrand. Senior Reporter Kristina Monllos joins us this week to discuss our latest State of the Industry report to discuss our findings on where CMOs stand in a world of AI and GTM and Chief Entertainment Officer roles, and how the title could be changing in the future. 00:00: Intro 02:28: Do companies need a full time CMO 12:30: Can CMOs withstand pressure from AI 22:10: CMO title is getting a rebrand This episode is presented by Roku Ads Manager. For more, use code BREW5K at advertising.roku.com/marketingbrew Marketing Brew’s full The State of the CMO report: https://www.marketingbrew.com/resources/the-state-of-the-cmo For more upcoming Marketing Brew events: https://www.marketingbrew.com/events Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send an email to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
- Sep 23, 202634 min
We Rank the Best Brand Mascots
Is Tony the Tiger actually a grrrreat mascot? We threw him, plus 12 of his mascot friends, into a new segment we’re calling Marketiering, to find out where some of the most recognizable and iconic mascots actually fall. From Duolingo to McDonald’s, we assess whether the famous fuzzy, creepy, and just plain WTF faces were actually good or bad for their brands. 00:00: Intro 02:28: A brief history of mascots 06:15: Quaker Oats 08:05: Duolingo 10:35: State Farm 12:40: Liberty Mutual 14:35: Aunt Jemima 16:00: McDonald’s 18:20: Tony the Tiger 20:25: Jack in the Box 22:15: Ellie the Elephant 24:10: Pop Tart Man 26:00: Smokey the Bear 27:20: InfoSys Yeti This episode is presented by Roku Ads Manager. For more, use code BREW5K at advertising.roku.com/marketingbrew For more upcoming Marketing Brew events: https://www.marketingbrew.com/events Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send an email to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
- Sep 16, 202632 min
Drafting The Best Brand Tactics For Football Season
It’s football season and if your brand is looking to go beyond the logo slap, we’re drafting our favorite nontraditional marketing moves on and off the field. From coach partnerships to flag football, there are so many opportunities for your brand to get in the game that can prove to be a total touchdown, without the billion dollar budget. 00:00: Intro 02:10: Fashion and merch collabs 06:00: Original longform content 11:20: Fan activations 15:00: Athlete partnerships and NIL 16:50: Flag football 19:00: Social appearances 21:00: Coach content 24:00: Football podcasts 25:30: WAGs partnerships This episode is presented by Roku Ads Manager. For more, use code BREW5K at advertising.roku.com/marketingbrew For more upcoming Marketing Brew events: https://www.marketingbrew.com/events Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send an email to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
- Sep 9, 202633 min
The Evolution of Brand Trips
Pack your bags, this week we’re discussing the evolution of the brand trip. Namely, we’re looking at Tarte cosmetics, who have become infamous with inviting some of the most famous creators to luxurious destinations, Cocokind who took the approach of appealing to the average customer, and OpenAI, which ran right into the backlash they created from their very first brand trip to the great outdoors. 00:00: Intro 01:30: The evolution of brand trips 05:20: The infamous Tarte trip 13:45: Cocokind appealing to regular consumers 19:30: Waterboy mixes customers and influencers 22:00: OpenAI’s first brand trip met with backlash This episode is presented by Roku Ads Manager. For more, use code BREW5K at advertising.roku.com/marketingbrew For more upcoming Marketing Brew events: https://www.marketingbrew.com/events Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send an email to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
- Sep 2, 202633 min
Brands in the Comments: A Helpful Guide
Does your brand want to comment on social videos? Well, we’ve got a helpful guide you should hear first. From choosing the right content to comment on, to interacting with other brands, we’re breaking down the best ways to leave an impactful comment on TikTok and Instagram posts – and how you can avoid regretting a comment that just doesn’t land. 00:00: Intro 02:00: Did the Wendy’s Twitter account start this trend 04:30: Brands being summoned vs. randomly jumping in 06:00: PF Chang’s cake adventure 08:00: When commenting goes wrong 11:00: BetterHelp’s commenting strategy 15:00: What is the Empire State Building’s strategy 16:00: When brands go after other brands 19:00: Grade the comment game featuring Bare Minerals, Ryanair, Pringles, Slim Jim and Hidden Valley Ranch This episode is presented by Roku Ads Manager. For more, use code BREW5K at advertising.roku.com/marketingbrew For more upcoming Marketing Brew events: https://www.marketingbrew.com/events Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
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