Mallory is joined by Perry Rockwood, Social Media Manager at BYU-Idaho, to explore how his team uses weekly engagement data like saves and shares to shape content strategy. Perry shares insights on shifting away from shallow metrics, making tough decisions to cut low-performing faculty series, and leveraging student-generated TikTok content to build trust and authenticity. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Podzilla Summary coming soon
Sign up to get notified when the full AI-powered summary is ready.
Free forever for up to 3 podcasts. No credit card required.
Listen to This Episode
More from Higher Ed Pulse
Pulse Check: What Do We Really Need? — Pt 5
The Alumni Program That Measured Joy
Pulse Check: What Do We Really Need? — Pt 4
Does AI Traffic Actually Convert Better in Higher Ed?
Get summaries like this every morning.
Free AI-powered recaps of Higher Ed Pulse and your other favorite podcasts, delivered to your inbox.
Free forever for up to 3 podcasts. No credit card required.