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Hey Nonprofits!: Daily Summaries Delivered
by HGA Fundraising
The 'Hey Nonprofits!' podcast is here to help fundraisers and event professionals Raise More Money. Each week, we bring on an industry expert to highlight important tips and strategies, and you can use them effectively to grow your organization. Whether you simply need help communicating with donors or need advanced tactics with setting up live auctions and fundraising events—host Trevor Nelson is here to guide you toward success.
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- 2 weeks ago49 min
Your Live Auction Is Backwards
Same items, different order, different night, and a completely different result. World-class benefit auctioneer Chris Hensley sits down with Trevor for a masterclass on building a live auction lineup with intention, and why the order you sell in matters as much as the items themselves.Chris makes the case that your live auction isn’t really about the live auction. Only 20 percent of the room may bid, but a well-built lineup keeps 100 percent engaged and warms them up for the paddle raise, where the real money is made. He breaks down what makes a great opening item (something everyone would bid on if they could), why he builds two crescendos instead of one long climb, and the Brett Higgins principle that a big item in the middle makes everything after it feel like a deal.From there: why quality beats quantity (one $104,000 lot beats seven that bore the room), how to turn retail tickets into priceless experiences, and why you should never print a retail or fair market value, because it puts an artificial cap on what people will pay. He explains the power of the bid paddle with the donor’s first name in big letters as instant stewardship, how to test future live auction items in the silent auction or Vacation Station with low risk, and why a consignment trip can be sold 12 times in one night when a home-built package can only sell once.Chris also covers getting the right people in the room over filling seats, closing the live auction into the fund-a-need with a video and a coached speaker, the experiential categories that consistently overperform (sports to play, in-home dinners with Michelin chefs, packages unique to your mission), and how this year’s lineup sets the tone for next year’s event.Chapters:00:00 Intro00:26 Why intentionality decides what you raise00:53 Why the live auction should come first04:51 What makes a great opening item07:46 What happens when an item is in the wrong slot08:10 The Brett Higgins two-crescendo method11:43 Quality over quantity: the $104,000 lot17:57 The bid paddle detail most people miss18:28 Live auction vs silent auction items20:42 Testing future items in the silent auction21:43 Building to the showstopper24:28 Should the program match your selling order?26:51 Why you never list retail or fair market value33:01 Closing the live auction into the fund-a-need34:30 The experiential packages that overperform42:56 Setting the tone for next year's event🔗 *CONNECT WITH US* 🔗Connect with Chris: https://www.linkedin.com/in/chris-hensley-auctions/Connect with Trevor on LinkedIn: https://www.linkedin.com/in/trevor-nelson-b8922a167/Follow Hey Nonprofits! on LinkedIn: https://www.linkedin.com/showcase/hey-non-profits-raise-more-money/💙 *ABOUT HGA FUNDRAISING* 💙This episode was brought to you by HGA Fundraising. The team at HGA helps event fundraisers create auction success with the most profitable (and mission focused) auction items in the space. Trips and experiences that excite donors, ignite bidding, and help your organization RAISE MORE MONEY.To learn more about HGA Fundraising click here: https://hgafundraising.com/trips-and-experiences/Easiest way to raise more money in your next event: https://hgafundraising.com/golden-ticket/Feeling stuck with your fundraising? No matter where you are at in your journey, HGA offers FREE coaching for fundraisers: https://hgafundraising.com/nonprofit-coaching/Need an auctioneer for your next event: https://charityauctioneerswelove.com
- 3 weeks ago42 min
Stop Asking Donors for Money. Start Offering
The best fundraisers don’t ask for money. They make an offer. Benefit auctioneer, event fundraising consultant, and PledgePal founder Emily Quinn sits down with Trevor to break down the mindset and language shifts that help nonprofits raise more, and where the sector keeps getting in its own way.Emily’s central idea is simple and immediately usable: fundraising is never a yes or no question, it’s always an either/or. “How many tickets, one or two?” beats “Would you like a ticket?” because it removes the mind’s path to no. From there she makes the case for killing the “big ask” and the word “stewardship” in favor of offers and invitations, and for removing every bit of friction between a willing donor and the act of giving.She gets candid about burnout, hitting a growth ceiling in 2020, and why asking for help and making her first hire changed everything. That leads into the heart of the conversation: the scarcity mindset baked into nonprofit work, the race to the bottom that pressures people (often women) to choose between making money and doing good, and her insistence that it is not a zero-sum game. There is more than enough. She also shares how healing her personal relationship with money directly changed how she consults and fundraises, because you can’t comfortably invite someone into a major gift if you’re projecting your own money baggage onto them.On the tactical side: being intentional with projections instead of guessing next year’s number, knowing which of the hundred knobs to actually turn, why your event should be paid for before guests arrive, and why you should never assume what a sponsor wants. Ask them. Emily also introduces PledgePal, the fund-a-need intelligence platform she built to give auctioneers real-time data on stage and comparative analysis afterward, built on the belief that shared data lifts the whole industry.Chapters:00:00 Intro00:33 Meet Emily Quinn and the Ignite talk origin01:28 The bachelor firefighter auction that started it all06:35 Can money buy happiness? The happy money hat trick09:24 Burnout, asking for help, and her first hire13:06 The scarcity mindset and the race to the bottom17:42 Healing your own relationship with money22:36 Stop asking. Make it an either/or offer24:42 Killing "the big ask" and "stewardship"27:32 Being intentional with projections and goals29:40 Why your event should be paid for before guests arrive32:46 Don't assume what your sponsors want35:19 PledgePal and the Fund-in-Need Performance Lab39:48 Where to find Emily🔗 *CONNECT WITH US* 🔗Connect with Emily on LinkedIn: https://www.linkedin.com/in/emilyquinninc/Connect with Trevor on LinkedIn: https://www.linkedin.com/in/trevor-nelson-b8922a167/Follow Hey Nonprofits! on LinkedIn: https://www.linkedin.com/showcase/hey-non-profits-raise-more-money/💙 *ABOUT HGA FUNDRAISING* 💙This episode was brought to you by HGA Fundraising. The team at HGA helps event fundraisers create auction success with the most profitable (and mission focused) auction items in the space. Trips and experiences that excite donors, ignite bidding, and help your organization RAISE MORE MONEY.To learn more about HGA Fundraising click here: https://hgafundraising.com/trips-and-experiences/Easiest way to raise more money in your next event: https://hgafundraising.com/golden-ticket/Feeling stuck with your fundraising? No matter where you are at in your journey, HGA offers FREE coaching for fundraisers: https://hgafundraising.com/nonprofit-coaching/Need an auctioneer for your next event: https://charityauctioneerswelove.com
- 4 weeks ago47 min
Corporate Partners Give You More Than a Check
Your corporate partners can give you far more than a check. After 35 years in corporate B2B sales and marketing leadership, Dan Drucker (founder of Philanthropy Fuel) sits down with Trevor to break down what nonprofits miss about corporate partnerships, and why the opportunity is bigger than most teams realize.Dan draws a hard line between sponsorships and partnerships. A sponsorship is a one-time check or in-kind gift for your gala or golf outing. A partnership is a long-term commitment that compounds: employee engagement and skills-based volunteering, distribution channels, physical locations, technology, market research, and the single most underused asset of all, a company’s networks of suppliers, customers, and employees. He explains why one strong partnership can change a small nonprofit’s trajectory, so the goal isn’t a list of 100 prospects, it’s a handful of the right conversations.From there he lays out a methodology any organization can use: define the value and assets you already have, translate them into language a business gets excited about, then find the companies that already want what you offer. He makes the case that fundraising done right has far more in common with good sales than the sector wants to admit, why “stewardship” is too passive a word for real donor engagement, and how to get the right people in the room at your events instead of just filling seats.The throughline is a mindset Dan repeats to nonprofits of every size: you are not at a deficit. You have programs, community insight, audience reach, and impact stories a business would pay for. Walk into the conversation like a partner, not a charity case.Where to start: existing sponsors and suppliers, your board, your volunteers, and your local chamber of commerce.Chapters:00:00 Intro00:30 Why the sector needs reminding of the simple stuff02:56 Nonprofit work can feel like an island04:56 Dan's origin story: 35 years in corporate sales10:55 Is fundraising more sales-driven than the sector admits?14:40 The guru of corporate partnerships15:48 Why "stewardship" is too passive a word17:09 What corporate partners offer beyond funding20:38 Getting the right people in the room at events27:35 Reverse engineering what partners actually value33:43 Where nonprofits should start40:32 You are not at a deficit43:29 The case for nonprofit collaboration and mergers46:12 Where to find Dan🔗 *CONNECT WITH US* 🔗Connect with Dan on LinkedIn: https://www.linkedin.com/in/druckerdan/Connect with Trevor on LinkedIn: https://www.linkedin.com/in/trevor-nelson-b8922a167/Follow Hey Nonprofits! on LinkedIn: https://www.linkedin.com/showcase/hey-non-profits-raise-more-money/💙 *ABOUT HGA FUNDRAISING* 💙This episode was brought to you by HGA Fundraising. The team at HGA helps event fundraisers create auction success with the most profitable (and mission focused) auction items in the space. Trips and experiences that excite donors, ignite bidding, and help your organization RAISE MORE MONEY.To learn more about HGA Fundraising click here: https://hgafundraising.com/trips-and-experiences/Easiest way to raise more money in your next event: https://hgafundraising.com/golden-ticket/Feeling stuck with your fundraising? No matter where you are at in your journey, HGA offers FREE coaching for fundraisers: https://hgafundraising.com/nonprofit-coaching/Need an auctioneer for your next event: https://charityauctioneerswelove.com
- Oct 6, 202629 min
Stop Stewarding Your Donors. Do This Instead
Trevor Nelson and benefit auctioneer George Franco make the case for replacing stewardship with partnership. Calling a donor a steward puts the weight of your mission on their shoulders. Inviting them to partner puts you in it together. That one shift changes how your board reaches out, how your donors feel, and how much your gala raises.George spent 30+ years as a TV news reporter before becoming a full-time bilingual benefit auctioneer. He brings that storyteller's instinct to every event, along with some blunt advice on what quietly kills gala revenue: a bar next to the stage, a run of show that goes 40 minutes over, and fundraising that drags past 9 PM.You'll also hear:Why fund-a-need should bring in about 70% of your event revenueThe simplest fix when your board won't fundraiseWhy energy equals enthusiasm equals dollars, in a straight lineHow one event sets up attendance and giving for the next oneWhy the auctioneer is the least important person in the roomCHAPTERS00:00 Intro00:36 Why real and personal fundraising works now02:17 More money than ever, and donors can smell BS03:21 Your board's circle of influence05:05 Energy equals enthusiasm equals dollars05:23 Have you told your board what to say06:05 Find who actually makes the decisions07:38 Personal stories beat AI form letters09:18 Stop stewarding donors. Partner with them.12:09 Reframe the ask as an invite12:38 From TV news to the Good News Auctioneer14:06 A renaissance in nonprofit events14:56 Bringing auctions to new cultural communities16:08 Beat analysis paralysis one step at a time17:08 Joshua's Wish and the mom and pop nonprofit18:14 Stepping stones: software, run of show, short speeches20:25 Fundraising is harder, but the tools are there21:27 Every event sets up the next one23:12 Respect your nonprofit24:47 The bow tie lesson25:37 Rapid fire: wrap fundraising by 9 PM26:12 Fund-a-need vs. live auction: the 70/30 split26:44 A $25,000 ask in Spanish27:14 How to reach George27:45 The auctioneer is the echo for your cause🔗 *CONNECT WITH US* 🔗Book George for Your Event: https://charityauctioneerswelove.com/auctioneers/george-francoConnect with George on LinkedIn: https://www.linkedin.com/in/george-franco-18774a64/Connect with Trevor on LinkedIn: https://www.linkedin.com/in/trevor-nelson-b8922a167/Follow Hey Nonprofits! on LinkedIn: https://www.linkedin.com/showcase/hey-non-profits-raise-more-money/💙 *ABOUT HGA FUNDRAISING* 💙This episode was brought to you by HGA Fundraising. The team at HGA helps event fundraisers create auction success with the most profitable (and mission focused) auction items in the space. Trips and experiences that excite donors, ignite bidding, and help your organization RAISE MORE MONEY.To learn more about HGA Fundraising click here: https://hgafundraising.com/trips-and-experiences/Easiest way to raise more money in your next event: https://hgafundraising.com/golden-ticket/Feeling stuck with your fundraising? No matter where you are at in your journey, HGA offers FREE coaching for fundraisers: https://hgafundraising.com/nonprofit-coaching/Need an auctioneer for your next event: https://charityauctioneerswelove.com
- Sep 29, 202641 min
Live Auction Doesn't Steal From Your Fund a Need
Your live auction is not stealing from your fund a need. Benefit auctioneer, coach, and game show host Seth Weiner (Your Rocktioneer, out of Atlanta) sits down with Trevor to take apart the myths and habits costing nonprofits money before, during, and after the event.Seth's whole approach starts on the front end. He shares the worksheet system he uses to work backwards from a fundraising goal, break it down by revenue stream, and pressure-test whether the number is realistic months out. He explains why walking into an event with a bird in the hand matters, why loading six consignment items into your live auction is usually a mistake, and how a golden ticket can put a bucket-list trip in front of 150 guests at $100 each instead of selling it once.The conversation moves into the part most events neglect: sponsorship and stewardship. Seth makes the case for treating sponsors as partners with a real ROI rather than logos on a banner, how to ask for more in a tighter giving climate without projecting your own budget onto donors, and why you should thank a donor seven times before you ask for anything. He also shares a free post-event toolkit with scripts and follow-up stats.Then the data. Seth breaks down his underbidder spotter concept, which he calls seven-seven: seven paddles up at $7,000 is seven donors you just identified. He shows how to use bidding behavior, silent auction test items, and board paddle data to build both next year's event and next year's major donors.Chapters:00:00 Intro00:44 Catching up: music, travel, and New Orleans03:35 Meet Seth Weiner, the coaching auctioneer07:56 Why cheap trips and cheap auctioneers don't raise money10:05 Being deliberate with your live auction11:14 Working backwards from your fundraising goal16:15 Asking for more in a tougher giving climate18:16 Giving sponsors a real ROI20:13 Turning sponsors into partners24:25 Thank donors seven times before you ask25:15 The free post-event stewardship toolkit26:41 The underbidder spotter and the seven-seven29:15 Drop a trip in the silent auction to test demand30:52 Using board data to coach the paddle raise31:43 The live auction doesn't steal from your fund a need33:39 Why Seth runs the fund a need first36:22 Rapid fire: stewardship, overthinking, and negotiating40:25 Where to find Seth🔗 *CONNECT WITH US* 🔗Book Seth for Your Next Event: https://www.yourrocktioneer.com/home1Connect with Seth on LinkedIn: https://www.linkedin.com/in/shimoner/Connect with Trevor on LinkedIn: https://www.linkedin.com/in/trevor-nelson-b8922a167/Follow Hey Nonprofits! on LinkedIn: https://www.linkedin.com/showcase/hey-non-profits-raise-more-money/💙 *ABOUT HGA FUNDRAISING* 💙This episode was brought to you by HGA Fundraising. The team at HGA helps event fundraisers create auction success with the most profitable (and mission focused) auction items in the space. Trips and experiences that excite donors, ignite bidding, and help your organization RAISE MORE MONEY.To learn more about HGA Fundraising click here: https://hgafundraising.com/trips-and-experiences/Easiest way to raise more money in your next event: https://hgafundraising.com/golden-ticket/Feeling stuck with your fundraising? No matter where you are at in your journey, HGA offers FREE coaching for fundraisers: https://hgafundraising.com/nonprofit-coaching/Need an auctioneer for your next event: https://charityauctioneerswelove.com
- Sep 25, 202620 min
Mo Knows Event Software
Most nonprofits treat auction software as a checkout tool. Mo treats it as a donor intelligence system. She covers why mobile bidding isn't too hard for older donors, the auto-close setting almost nobody turns on, the text message that can sell out a raffle in two minutes, and the platform fees quietly costing you donors. Then the real goldmine: the losing bidders and fund-a-need gifts sitting in your data after the event, and how to turn them into next year's major donors.Chapters:00:00 Intro00:15 Is mobile bidding too hard for older donors?02:59 The concierge desk (and the sponsorship hiding in it)04:39 The truth about paper backup05:33 Paper recorders: your fund-a-need audit trail06:42 The auction setting almost nobody turns on07:26 Using text messages to create urgency09:09 You don't need the priciest software11:01 Platform fees are costing you donors11:53 The item detail every org overlooks13:18 The most common Saturday-night panic call14:30 Reselling popular trips after bidding ends16:08 The hidden donors in your losing bids17:37 Why Mo does this and how to get her help19:49 HGA uploads your auction items at no cost🔗 *CONNECT WITH US* 🔗Connect with Morgan on LinkedIn: https://www.linkedin.com/in/morgan-hughes-433160a9/Connect with Trevor on LinkedIn: https://www.linkedin.com/in/trevor-nelson-b8922a167/Have questions for Morgan? Email her: morgan@hgafundraising.comFollow Hey Nonprofits! on LinkedIn: https://www.linkedin.com/showcase/hey-non-profits-raise-more-money/💙 *ABOUT HGA FUNDRAISING* 💙This episode was brought to you by HGA Fundraising. The team at HGA helps event fundraisers create auction success with the most profitable (and mission focused) auction items in the space. Trips and experiences that excite donors, ignite bidding, and help your organization RAISE MORE MONEY.To learn more about HGA Fundraising click here: https://hgafundraising.com/trips-and-experiences/Easiest way to raise more money in your next event: https://hgafundraising.com/golden-ticket/Feeling stuck with your fundraising? No matter where you are at in your journey, HGA offers FREE coaching for fundraisers: https://hgafundraising.com/nonprofit-coaching/Need an auctioneer for your next event: https://charityauctioneerswelove.com
- Sep 22, 202614 min
Your Bid Paddle Lost You Money
The bid paddle has exactly one job: let the auctioneer identify the bidder number quickly and correctly. Get that right and it worked. Get it wrong, with cursive lettering, a busy background, or so many sponsor logos it looks like a NASCAR, and every other feature on it is wasted.In this episode, Xavier of Imprint Items sits down with Trevor to unpack the design decisions behind a paddle that actually functions. You'll learn why big, bold, high-contrast numbers beat every other design choice, why the handle is the smart place for a QR code or sponsor logo instead of the face of the paddle, why every element on the paddle should earn its spot with a clear purpose, and how color-coded paddles can quietly recognize VIPs, monthly givers, and legacy donors without saying a word.Xavier also makes the case that a well-designed custom paddle does double duty: guests keep them as souvenirs tied to the memory of the event, and a sponsor who pays to put their logo on the handle turns the paddle from an expense line into a source of revenue.If you plan galas, benefit auctions, or paddle raises, this is a practical look at a small detail that has an outsized effect on how smoothly your live auction runs.Chapters:00:00 Intro00:24 Meet Xavier and Imprint Items01:41 Why the bid paddle is a science02:39 The one job: readable numbers, high contrast03:53 Don't get too fancy: cursive, QR codes, and NASCAR paddles05:16 What belongs on the back vs. the handle06:39 QR codes: only with a purpose07:28 Beyond paddles: banners, table covers, event swag09:56 Color-coded paddles to recognize VIPs and legacy donors12:30 Turning a paddle expense into sponsor revenue13:06 Where to find Xavier🔗 *CONNECT WITH US* 🔗Check out Imprint Items website: https://www.imprintitems.comConnect with Xavier on LinkedIn: https://www.linkedin.com/in/xavier-roy-3ab83b289/Connect with Trevor on LinkedIn: https://www.linkedin.com/in/trevor-nelson-b8922a167/Follow Hey Nonprofits! on LinkedIn: https://www.linkedin.com/showcase/hey-non-profits-raise-more-money/💙 *ABOUT HGA FUNDRAISING* 💙This episode was brought to you by HGA Fundraising. The team at HGA helps event fundraisers create auction success with the most profitable (and mission focused) auction items in the space. Trips and experiences that excite donors, ignite bidding, and help your organization RAISE MORE MONEY.To learn more about HGA Fundraising click here: https://hgafundraising.com/trips-and-experiences/Easiest way to raise more money in your next event: https://hgafundraising.com/golden-ticket/Feeling stuck with your fundraising? No matter where you are at in your journey, HGA offers FREE coaching for fundraisers: https://hgafundraising.com/nonprofit-coaching/Need an auctioneer for your next event: https://charityauctioneerswelove.com
- Sep 15, 202614 min
Your Auctioneer Just Added 200%
The question that costs nonprofits the most money at their gala is "are the bid spotters really necessary?" The answer is yes, and the reason is arithmetic. Four trained ringmen in a 500-person room act like a 200% increase in fundraisers on the floor, and a single spotter interaction can lift one bid from $4,000 to $5,000 in seconds. Multiply that across every live auction item and the auction team pays for itself many times over.In this episode, Marty Murad of Murad Auctions sits down with Trevor to reframe the live auction as a revenue-producing asset instead of a cost. You will learn why live auction income is unrestricted net revenue you can spend anywhere in your organization, including development staff salaries, how to back into a $50,000 live auction goal with honest per-item math, why selling the right packages multiple times is the gold standard for maximizing revenue, and why the live auction aids your fund-a-need rather than robbing it. Marty also makes the finance case for treating consignment as cost of goods sold, not an expense.If you run galas, benefit auctions, or paddle raises for a nonprofit, this is a tactical look at the numbers behind a successful live auction.Topics: nonprofit fundraising, live auctions, benefit auctioneers, bid spotters and ringmen, consignment packages, fund-a-need, paddle raise strategy, donor cultivation.Chapters:00:00 Intro00:18 The LinkedIn post that started this01:05 Why live auctions create unrestricted funds02:34 Finding the right packages: ask your top donors where they travel03:51 Backing into your goal with live auction math04:51 The gold standard: selling packages multiple times06:18 Does the live auction rob your fund-a-need?08:34 The worst question to ask an auctioneer09:21 How bid spotters add 200% more fundraisers to the room11:47 Consignment: expense or cost of goods sold?12:54 Where to find Marty🔗 *CONNECT WITH US* 🔗Book Murad Auctions for your event: https://muradauctions.comConnect with Marty on LinkedIn: https://www.linkedin.com/in/helpingnon-profitsraisemoremoneyatevents/Connect with Trevor on LinkedIn: https://www.linkedin.com/in/trevor-nelson-b8922a167/Follow Hey Nonprofits! on LinkedIn: https://www.linkedin.com/showcase/hey-non-profits-raise-more-money/💙 *ABOUT HGA FUNDRAISING* 💙This episode was brought to you by HGA Fundraising. The team at HGA helps event fundraisers create auction success with the most profitable (and mission focused) auction items in the space. Trips and experiences that excite donors, ignite bidding, and help your organization RAISE MORE MONEY.To learn more about HGA Fundraising click here: https://hgafundraising.com/trips-and-experiences/Easiest way to raise more money in your next event: https://hgafundraising.com/golden-ticket/Feeling stuck with your fundraising? No matter where you are at in your journey, HGA offers FREE coaching for fundraisers: https://hgafundraising.com/nonprofit-coaching/Need an auctioneer for your next event: https://charityauctioneerswelove.com
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About Hey Nonprofits!
The 'Hey Nonprofits!' podcast is here to help fundraisers and event professionals Raise More Money. Each week, we bring on an industry expert to highlight important tips and strategies, and you can use them effectively to grow your organization. Whether you simply need help communicating with donors or need advanced tactics with setting up live auctions and fundraising events—host Trevor Nelson is here to guide you toward success.
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