Your Donor Isn’t Stuck. Your Cultivation Strategy Is.

Is your donor really stuck, or is your cultivation strategy stuck? In this episode of Hey Fundraiser!, Mary explains the difference between a touch and a move, and why activity alone does not create major gifts. You’ll learn how to give every donor interaction a purpose, the five things Mary wants to understand before moving toward a solicitation, and how to introduce money into the relationship long before the ask. She also shares why permission-based fundraising can dramatically accelerate ...