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by Leslie Presnall
Local marketing expert and life coach Leslie Presnall shares the strategy and the mindset to reach more people in your city and bring in a steady stream of clients.
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Most local service providers hear “Black Friday” and tune out because it feels too salesy and too retail. My guest today joined The Localpreneur Academy, skipped straight to the Black Friday bonus training and made $20,000 that weekend. In this episode, I'm talking with Fernanda Vazquez, an image consultant in Brooklyn, about what she offered, how she prepared and why knowing her ideal client made it work. She also shares how she stands out in a city packed with other stylists and image consu...
In this Most Valuable Podcast episode, I want to ask you something… Have you ever skipped a networking event, held back a post or passed on an opportunity because of a local competitor? In this episode, I’m walking you through the 4 areas where I see local business owners making competitor-based decisions sometimes without even realizing it. And what those decisions are really costing you. Tune into this episode to learn: The 4 areas where competitor-based decisions keep local business owne...
Are you waiting on the website, the logo, the professional photos or the business cards before you really start marketing your business? When you don’t have those things yet, it’s so easy to feel behind... like everyone else has a “real business” except you. Or like it will be easier to get clients once you have these things. In this episode, I’m talking to the local business owner who hasn’t set up all the things yet. I’m sharing why you’re allowed to start right now and why starting mess...
This Most Valuable Podcast episode is a reminder that how you think about getting clients changes everything. If you’ve been waiting for local people to find you, posting inconsistently, or doing a lot of busy behind-the-scenes work without real results… this one’s for you. Leslie breaks down the mindset shift from hoping to expecting—and what that shift looks like in your day-to-day marketing, energy, and actions. In this episode, you’ll learn: The difference between passive marketing energy...
In this Most Valuable Podcast episode, you’ll see why social media captions are one of the most powerful tools you have for turning local followers into paying clients and how to make yours work harder for you. Captions aren’t filler or an after thought. They’re how you get discovered, connect with your most ready-to-buy audience and move people to take action now. And yes, people ARE reading them - I have the data to prove it! And when you know how to write them, every post becomes an opport...
Being fully booked doesn’t automatically mean you’re making the money you want. You can have a full calendar, plenty of demand and people ready to hire you… and still feel like you should be making a whole lot more for how busy you are. If that’s where you are in your business right now, there are a couple of things I see causing this over and over again with local service-based business owners. Tune into this episode to learn: The two reasons you can be fully booked and still under-earningWh...
How many decisions in your business are you making based on what everyone else in your industry is doing? There are a lot of things local business owners treat like rules simply because “that’s how everyone does it.” Pricing. Offers. Policies. Marketing. Even what they believe is possible in their city. In this episode, I’m challenging you to question all of it. Tune into this episode to learn: Why the “industry standard” may be one of the biggest things keeping you from becoming the loca...
Most business advice will tell you that before you create a new offer, service or product, you need to do some market research and ask your customers what they want. I disagree. Because the people telling you what they’d “totally buy” aren’t always the people who actually buy and listening to every request can quickly turn a simple business into a confusing mess. In this episode, I’m sharing why I think there’s a better way to decide what you sell... and what it requires you to believe about ...
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Local marketing expert and life coach Leslie Presnall shares the strategy and the mindset to reach more people in your city and bring in a steady stream of clients.
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