The Rise & Fall & Return of G3

G3 — aka, ‘Genuine Guide Gear’ — everyone who ventures into the backcountry knows them, but you’ve probably wondered what happened to them? Today, you'll get the full story — with all of its twists and turns — from the new head of G3, Cameron Shute. Note: We Want to Hear From You! Please share with us the questions, topics, or stories you’d like us to cover on GEAR:30. You can email those to us here. RELATED LINKS:  DraftKings.com - code Blister LiveMomentous.com - code: Blister BLISTER+: Get Yourself Covered: Order our 26/27 Winter Buyer’s Guide Enter Our Free Weekly Gear Giveaways CHECK OUT OUR YOUTUBE CHANNELS: Blister Studios (our new channel) Blister Review (our original channel) TOPICS & TIMES: G3 origin story (3:05) success can hide failure (16:11) G3 2014 - 2020 (27:53) G3's Second Lap (35:07) New Ideas and Problem Solving (40:30) First Haiku on Gear 30 (50:42) CHECK OUT OUR OTHER PODCASTS: The Blister Vault Blister Cinematic CRAFTED Bikes & Big Ideas Blister Podcast