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Fridays 4 Fundraising: Daily Summaries Delivered
by Kelly McLaughlin
Fresh fundraising recipes delivered every Friday! Join Kelly McLaughlin of From Scratch Fundraising for bite-sized assignments that help nonprofits raise more dough without burning out. No half-baked strategies—just proven ingredients for sustainable success. One thing you can learn in 5 minutes and do in one hour or less to move your individual giving program forward.
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The most recent episodes — sign up to get AI-powered summaries of each one.
- 2 weeks ago5 min
Digital Tools, Analog Hearts: Making Space for Relationship in Fundraising
I talk about relationship building for fundraising almost exclusively. Not email marketing tips (though those are great and email is a great way to build relationships). Not social media strategy (though, again, social media can be a great place to meet new supporters).But I'm focused on how we build good, quality relationships with our donors in an era of digital efficiency and skyrocketing loneliness.Unfortunately, I get a lot of push back. I hear it all the time, "But how will I ever find the TIME to do the relationship building with everything else on my plate."For me, that's the wrong question! The question should be: "how do I cut back all of the other stuff on my plate so I can prioritize relationship building for my nonprofit."And on November 6, Jena Lynch and I are going to give you a bunch of tips on how during my Digital Tools, Analog Hearts workshop. It's November 6, 2:00 - 3:30 pm ET. Sponsored by Donorbox so it's free for you to attend.Sign up here: https://www.fromscratchfundraising.com/digitaltools
- 3 weeks ago6 min
Call Your Donors: This one's a surprise
SummaryIn this episode of Fridays 4 Fundraising, Kelly encourages you to call a very special segment of your donors.LinksCheck Out DonorboxRequest a Discovery CallJoin Sustain & ThriveSign up for Digital Tools, Analog Hearts workshop TakeawaysSmall donors matter too, and their stories are sometimes the most inspiring.It's crucial to show that you care about all of your donors; it's easy to prioritize big donors, but this segment is the foundation.Keywordsnonprofit fundraising, donor engagement
- Oct 2, 20267 min
Make Space for Fundraising: Protect Your Time with Time Boxing
SummaryIn this episode of Fridays 4 Fundraising, Kelly talks about how Time Boxing can be used as a strategy to help overwhelmed leaders get the most important part of their mission done.LinksCheck Out DonorboxRequest a Discovery CallJoin Sustain & Thrive TakeawaysHope doesn't help you make time for the most important things to your mission, intention does.Creating space and protecting it are critical for nonprofit leaders.Keywordsnonprofit fundraising, fundraising productivity, productivity, nonprofit leadership.
- Sep 25, 20268 min
What does donor stewardship actually mean?
SummaryIn this episode of Fridays 4 Fundraising, Kelly breaks apart what stewardship actually means so you can actually start doing it better.LinksCheck Out DonorboxRequest a Discovery CallJoin Sustain & Thrive TakeawaysStewardship is more than a thank you note.Done well, stewardship builds a relationship with your donor.It's actually a lot simpler than you think.Keywordsnonprofit fundraising, donor engagement, major gifts, creative fundraising strategies, relationship based fundraising
- Sep 18, 202613 min
The people at your gala aren't donors...yet.
SummaryIn this episode of Fridays 4 Fundraising, Kelly talks about why she tells her clients not to consider gala ticket purchasers as donors, and how to think about them more effectively to turn them into real partners.LinksCheck Out DonorboxRequest a Discovery CallJoin Sustain & Thrive TakeawaysHow to know if your fundraising program is transaction-based or relationship-basedWhy transitioning to relationship-based fundraising is critical for sustainabilityHow to rethink your gala or special event fundraising to get the best of transactional fundraising and relationship based fundraising.Keywordsnonprofit fundraising, donor engagement, major gifts, creative fundraising strategies, relationship based fundraising
- Sep 11, 202610 min
The secret to major gifts success
SummaryIn this episode of Fridays 4 Fundraising, Kelly tells you the secret to major gifts success...and it's not what you think!LinksCheck Out DonorboxRequest a Discovery CallJoin Sustain & ThriveRegister for Major Gifts for the Small Shop Workshop TakeawaysRelationships, authenticity, and trust are the guide stars in major gifts. There's no right or wrong way to ask when you've got a solid relationship with a donor.Major gifts are actually simpler than you think.Keywordsnonprofit fundraising, donor engagement, major gifts, creative fundraising strategies, donor solicitations
- Aug 28, 20266 min
We're bringing back Google Alerts
SummaryIn this episode of Fridays 4 Fundraising, Kelly is bringing back a blast from the early 2000s. Remember Google Alerts? They still exist, and they are a highly underutilized fundraising gold mine!LinksCheck Out DonorboxRequest a Discovery CallJoin Sustain & ThriveRegister for Major Gifts for the Small Shop Workshop TakeawaysHow to use Google Alerts to grow your major gifts programWhat to do with the information you learn via Google AlertsIt's not just for individual donors: try it on your corporate and foundation partnersKeywordsnonprofit fundraising, donor engagement, major gifts, creative fundraising strategies, corporate funding, corporate giving, foundations, foundation fundraising
- Aug 21, 20268 min
What Wins on Donor Engagement: Authenticity!
SummaryIn this episode of Fridays 4 Fundraising, Kelly is helping you get over the fear of sending donor updates by showing you how the shift from polish to authenticity wins every single time.LinksCheck Out DonorboxRequest a Discovery CallJoin Sustain & ThriveRegister for Major Gifts for the Small Shop Workshop TakeawaysInfrequent, super polished newsletters don't engage donors the way you want.Less polished, more authentic emails win every single time.How can you re-think your donor engagement strategy.Keywordsnonprofit fundraising, email list growth, donor engagement, major gifts, creative fundraising strategies
About Fridays 4 Fundraising
Fresh fundraising recipes delivered every Friday! Join Kelly McLaughlin of From Scratch Fundraising for bite-sized assignments that help nonprofits raise more dough without burning out. No half-baked strategies—just proven ingredients for sustainable success. One thing you can learn in 5 minutes and do in one hour or less to move your individual giving program forward.
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