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by Bain & Company
Before a strategy becomes a success story, it's a judgement call. Now in its second season, Founder's Mentality: The CEO Sessions gets inside the decisions that defined some of the world's greatest leaders - a bet the market couldn't yet see, a crisis that put the organisation's purpose to the test, and the courage to keep showing up even when you don't have the answer. How do you stay close to the frontline as the organisation scales? What does AI mean for the thing you have spent years building? How do you transform the company without breaking what makes it great? Hosted by Jimmy Allen, Advisory Partner at Bain & Company, bestselling author and leader of Bain's Global CEO Forum, each episode is a candid, in-depth conversation with leaders from Mars, The Economist Group, Khan Academy, and more. Each episode is built around one real story, one defining moment, and the lessons that come from living through it. Dense with insight and designed for leaders who listen with a pen in hand, the series explores the outer game of markets, technology and growth, and the inner game of energy, humility and courage, and what it takes to master both. The question this season isn't just what the CEO should do. It's who does the CEO need to become? About the Host: Jimmy Allen is an Advisory Partner at Bain & Company with over 35 years’ experience advising leading organizations. He’s the author of multiple best-selling books on growth and leadership and the host and founder of Bain’s Global CEO Community Forum. Jimmy is a regular speaker at global business events, including the World Economic Forum, and serves on the Botswana Economic Advisory Council. Outside of consulting, Jimmy started his own record label (Abubilla Music) in 2008 and supports Singing Wells, a project dedicated to preserving Kenyan village music.
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What can a CEO of a firm learn from a milk co-op? Peder Tuborgh joined Arla Foods as a marketeer, so no one expected that his first move as CEO would be to unite most of the company’s 100 brands under one name. But Peder’s purpose was clear. He built a shared conviction within Arla and developed a value proposition that has guided the company through two decades of turbulence and landmark mergers, all whilst driving relentless growth. Needless to say, there is a lot we can learn from the way Peder leads at Arla. Join host Jimmy Allen of Bain & Company and Peder as they discuss the importance of focusing on volume growth, the power of thinking beyond the boundaries of a firm, and how Peder balances his ingenious value framework to build resilience within his team. Peder emphasizes the dangers of looking too far into the future. Does a ten-year mindset take away from the work we’re doing today? How can leaders combine today’s values with tomorrow’s goals to build a company that can thrive in turbulence? This is a conversation about value building and people driven leadership that redefines what strategy means. >>> LISTENER SURVEY: Share your thoughts at https://www.podpolls.com/founder https://www.bain.com/founders-mentality/ EPISODE CHAPTERS 00:00 Introduction 02:42 Launching the Arla brand 04:18 Betting on people 05:41 Growth is in Arla's DNA 07:42 The power of keeping it simple 08:51 Envision, engage, deliver 10:37 Engaging stakeholders 13:10 The importance of volume growth 15:10 How Arla's values help navigate turbulence 17:40 Balancing the value framework 19:47 Arla's DNA is not for discussion 20:23 Building resilience through values 22:47 The art of Peder's value framework 23:58 Bringing the future into today 25:56 How Peder has changed 28:06 The importance of meaning 29:40 The lessons we can all learn from Peder 31:23 Thinking beyond the boundaries of the firm LINKS Bain & Company LinkedIn [https://www.linkedin.com/company/bain-and-company/] Bain & Company X [https://x.com/BainandCompany] Jimmy Allen LinkedIn [https://www.linkedin.com/in/james-allen-3442b/] Peder Tuborgh LinkedIn [https://www.linkedin.com/in/peder-tuborgh-aba04935/] About the Host: Jimmy Allen is an Advisory Partner at Bain & Company with over 35 years’ experience advising leading organizations. He’s the author of multiple best-selling books on growth and leadership and the host and founder of Bain’s Global CEO Community Forum. Jimmy is a regular speaker at global business events, including the World Economic Forum, and serves on the Botswana Economic Advisory Council. Outside of consulting, Jimmy started his own record label [Abubilla Music] in 2008 and supports Singing Wells, a project dedicated to preserving Kenyan village music. >>> Have your say!Fill out our short listener survey, and help us form the future of the showhttps://www.podpolls.com/founder
How do you grow a billion dollar business in the face of extreme turbulence? Bruno Lasansky is CEO of Localiza&Co, a Brazilian car rental company that began with just six secondhand VW Beetles in 1973. From surging interest rates to industry altering government policies, there are few companies that have faced adversity quite like Localiza. But for Bruno, turbulence is not something to be scared of. Under his leadership, Localiza&Co has become South America's largest mobility network, and today, it has more than 600,000 cars. Join host Jimmy Allen of Bain & Company and Bruno as they discuss Bruno’s playbook for the perfect storm: how to unleash the power of the unvarnished truth, how to balance pace and strategy to address turbulence face on, and the importance of culture in fuelling growth that will last for the long run. Bruno emphasizes the fact that success is not all about winning. Why should a leader shift their mentality away from winning, and towards valuing what they will learn along the journey? This is a conversation about transparency, discipline, and becoming a leader that not only guides teams through unforeseeable adversity, but sets them up to thrive before turbulence even arrives. https://www.bain.com/founders-mentality/ EPISODE CHAPTERS 00:00 Introduction 02:03 The perfect storm 03:05 The turbulence Bruno was facing 04:43 Resisting the typical temptations 06:55 Strategy starts with a reality check 07:39 Next comes the point of arrival 09:38 How Bruno leads through turbulence 10:13 The importance of adapting fast 11:19 Responding to the unvarnished truth 12:43 The importance of transparency 13:55 Be prepared to exit when it’s necessary 14:28 Never forget the customers or the team 15:57 The power of people, culture, and the mission 17:43 Bruno's acid test 19:05 Entering turbulence with a full battery 21:13 Bruno’s biggest lesson 23:32 Winning is a consequence, not the main goal 25:24 The things that drive Bruno 26:43 Bruno's perfect storm playbook LINKS The Fifth New Rule of Scaling: Fall Back in Love with Process - Jimmy Allen - Blog [https://tinyurl.com/FallBackInLoveWithProcess] Bain & Company LinkedIn [https://www.linkedin.com/company/bain-and-company/] Bain & Company X [https://x.com/BainandCompany] Jimmy Allen LinkedIn [https://www.linkedin.com/in/james-allen-3442b/] Bruno Lasansky LinkedIn [https://www.linkedin.com/in/brunolasansky/] About the Host: Jimmy Allen is an Advisory Partner at Bain & Company with over 35 years’ experience advising leading organizations. He’s the author of multiple best-selling books on growth and leadership and the host and founder of Bain’s Global CEO Community Forum. Jimmy is a regular speaker at global business events, including the World Economic Forum, and serves on the Botswana Economic Advisory Council. Outside of consulting, Jimmy started his own record label [Abubilla Music] in 2008 and supports Singing Wells, a project dedicated to preserving Kenyan village music. >>> Have your say!Fill out our short listener survey, and help us form the future of the showhttps://www.podpolls.com/founder
When did showing up become optional? In 2009 Michelle Zatlyn co-founded Cloudflare, a tech startup that powers 45% of all Fortune 500 companies through solving problems that were keeping their leaders up at night. The surprising thing is, Michelle had no background in engineering. She developed an expertise through showing up, leveraged her own strengths to build a billion dollar business, and wrote a playbook all founders can learn from in the process. Join host Jimmy Allen of Bain & Company and Michelle as they discuss the importance of solving problems that people care about, how to build teams that thrive off cross-functional collaboration, and how to balance delivery and development agendas throughout moments of hyperscale. Michelle’s story highlights the importance of showing up. Not all leaders start off as experts, but they can become one through being in the room where it happens. How can founders push themselves to show up, even at times where they don't initially have the expertise? This is a conversation about balancing delivery with growth, building a team that will drive progress through collaboration, and becoming an expert through showing up in the process. https://www.bain.com/founders-mentality/ EPISODE CHAPTERS 00:00 Introduction 00:48 No founder has the perfect skillset 02:31 Finding the right problem to solve 04:19 Building a customer-led tech company 06:42 How Michelle became an expert 08:15 The importance of showing up 12:37 Navigating moments of hyperscale 15:18 Scale demands decentralization 16:20 Empowering cross-functional collaboration 17:13 Protect the steady state, disrupt the status quo 18:30 Balancing delivery and development 19:35 How Cloudflare delivers and develops 21:43 Scale changes a founder's role 22:40 Recruiting for spiky capabilities 24:39 The Cloudflare way 26:10 Michelle's playbook LINKS A Beginner's Mindset: The Art of Showing Up - Jimmy Allen - Blog [https://tinyurl.com/TheArtOfShowingUp] Bain & Company LinkedIn [https://www.linkedin.com/company/bain-and-company/] Bain & Company X [https://x.com/BainandCompany] Jimmy Allen LinkedIn [https://www.linkedin.com/in/james-allen-3442b/] Michelle Zatlyn LinkedIn [https://www.linkedin.com/in/michellezatlyn/] About the Host: Jimmy Allen is an Advisory Partner at Bain & Company with over 35 years’ experience advising leading organizations. He’s the author of multiple best-selling books on growth and leadership and the host and founder of Bain’s Global CEO Community Forum. Jimmy is a regular speaker at global business events, including the World Economic Forum, and serves on the Botswana Economic Advisory Council. Outside of consulting, Jimmy started his own record label [Abubilla Music] in 2008 and supports Singing Wells, a project dedicated to preserving Kenyan village music. >>> Have your say!Fill out our short listener survey, and help us form the future of the showhttps://www.podpolls.com/founder
What does it take to build a business that can pass the purpose-driven test? Before becoming group CEO and Office of the President at Mars, Poul Weihrauch led a generational transformation of Mars Pet Care that was defined by the things he didn’t do. Poul didn’t pursue a rapid integration or underestimate complexity, and he refined financial strategies by rejecting synergy. Through these unconventional leadership decisions Poul doubled Mars Pet Care’s size, and tripled its organic growth rate. Join host Jimmy Allen of Bain & Company and Poul as they discuss the value of embracing complexity in the name of the customer, how growth doesn't necessarily require synergy, and how Poul built a leadership development program which not only strengthens his leaders but also underpins the company’s growth. Poul’s story sets a powerful example for any CEO aiming to build a successful purpose-driven business. How can leaders enable a company to stay true to its purpose even during the most testing challenges? This is a conversation about the importance of CEO restraint, embracing the complexity that comes with growth, and the role of a leader in building a company that can pass the purpose-driven test. https://www.bain.com/founders-mentality/ EPISODE CHAPTERS 00:00 Introduction 02:40 A trip to the graveyard 03:48 Moving purpose from the walls to decisions 05:54 Restructuring the leadership team 07:35 The role of communication 09:02 The engine one, engine two problem 10:46 Navigating complexity 12:31 Focus wins over synergy 14:53 Poul’s philosophy 16:12 Refusing synergy is a financial strategy 17:45 The founder dilemma 19:02 Poul’s pathfinders program 20:18 The value of cross-functional collaboration 21:20 Embracing complexity for the customer 23:00 The cyber attack 24:25 Living up to their purpose 25:56 What it means to be purpose-driven 27:25 Organization first, self last 29:45 The lessons Poul learnt 30:51 Poul’s most important stakeholders 32:03 The things Poul didn’t do LINKS A Graveyard of Good Intentions - Jimmy Allen - Blog [https://tinyurl.com/agraveyardofgoodintentions] Bain & Company LinkedIn [https://www.linkedin.com/company/bain-and-company/] Bain & Company X [https://x.com/BainandCompany] Jimmy Allen LinkedIn [https://www.linkedin.com/in/james-allen-3442b/] Poul Weihrauch LinkedIn [https://www.linkedin.com/in/poulweihrauch/] About the Host: Jimmy Allen is an Advisory Partner at Bain & Company with over 35 years’ experience advising leading organizations. He’s the author of multiple best-selling books on growth and leadership and the host and founder of Bain’s Global CEO Community Forum. Jimmy is a regular speaker at global business events, including the World Economic Forum, and serves on the Botswana Economic Advisory Council. Outside of consulting, Jimmy started his own record label [Abubilla Music] in 2008 and supports Singing Wells, a project dedicated to preserving Kenyan village music.
What does it take to lead a fragmented business through disruptive transformation? When she joined The Economist as Group CEO, Lara Boro faced a divided company, metaphorically, and physically. She quickly won the confidence of the board, by writing off a £12 million, four year long transformation project, and showing that its replacement wouldn’t need a single pound of investment. It could actually fund itself. Through strategic and purpose-based leadership, Lara solidified her legacy of being the person who was able to finally bring two sides of the business together. Join host Jimmy Allen of Bain & Company and Lara as they discuss the importance of striving for simplification at pace, how culture helped her team embrace an ambitious digital transformation, and how she brought the business together through dissecting one foundational question: what is The Economist? Lara’s journey also highlights the value of building for the customer. How can analyzing customer data shape budgets and provide strategic direction? This is a conversation about the role of a leader in guiding teams through positive disruption, leveraging customer data to shape business strategy, and ensuring every part of a team strives for success together. https://www.bain.com/founders-mentality/ EPISODE CHAPTERS 00:00 Introduction 01:19 Arriving to a cultural divide 02:53 The gap between the editorial and the business 04:36 Understanding the issues from both sides 05:37 Journalism is independent, but not from the business 06:27 Lara's playbook - reframing the business strategy 07:35 Starting by understanding the customer 08:30 Customer data helps improve efficiency 09:42 Writing off £12 million and four years of work 11:50 Why Lara used the phrase "self funding" 13:19 The when, the how, and the little wins 14:25 Momentum matters most 15:35 Mixing pace with simplicity 16:44 Building a culture that eases tension 18:06 Maintaining principles in the face of AI 19:35 Discovering new perspectives through debate 20:44 Expression may change, but culture stays the same 21:40 What is The Economist? 23:32 Convincing the right people to join 24:27 Lara’s legacy: bringing The Economist together 25:22 The people who believed in Lara 26:44 The grand reframe LINKS The Most Successful Cultural Change Programs Never, Ever Discuss Cultural Change - Jimmy Allen - Blog [https://tinyurl.com/CEOCulturalChange] Bain & Company LinkedIn [https://www.linkedin.com/company/bain-and-company/] Bain & Company X [https://x.com/BainandCompany] Jimmy Allen LinkedIn [https://www.linkedin.com/in/james-allen-3442b/] Lara Boro LinkedIn [https://www.linkedin.com/in/lara-salameh-boro-4a16405/]
How will AI impact the business I have spent years building? When Sal Khan, CEO and founder of Khan Academy, was confronted with this question in 2023 he didn’t wait for someone to answer, he learned quickly and built the outcome he wanted. The result was a personalized learning model that enhanced education for 200 million users across the world. Join host Jimmy Allen of Bain & Company and Sal as they discuss how to embrace the discomfort of navigating disruption, the importance of relearning how to learn, and how CEOs can use AI to strengthen their competitive positions. Sal also reveals the promise he made to his team - if they’re creating AI that can automate their roles they won’t be replaced, they will be promoted. How can leaders find new ways to drive productivity amid the uncertainty surrounding AI? This is a conversation about turning disruption into new opportunities, how curiosity can help us navigate the unknown, and how leaders can leverage AI to set their businesses apart. https://www.bain.com/founders-mentality/ EPISODE CHAPTERS 00:00 Introduction 02:22 The astonishing ability of emerging AI 03:21 Experimenting with an early AI model 04:14 Turning fears into features 04:56 Sal’s quick decision to adopt AI 05:46 The concerns of AI in education 07:04 Sal’s symbiosis with AI developers 07:57 Why Khan Academy had to understand AI 08:32 How Sal seized the opportunity of disruptive technologies 09:22 Getting the team on board through confronting risks 10:05 Preparing to launch 10:34 The need for a responsible actor becomes clear 11:56 How Sal built his tiger team 13:17 How Sal’s mentality helps embrace AI uncertainty 15:23 Learning how to learn again 16:11 Helping people learn in the right ways with AI 18:05 How AI facilitates a deeper education 19:08 The choice: to thrive with AI, or to be replaced by AI 19:55 Three key things about learning with AI 20:36 Sal’s promise 20:55 A CEO’s guide to using AI 24:03 The fundamental question answered by Sal’s journey 25:28 What is personalized mastery education 28:21 How AI facilitates Khan Academy's personalized learning model 28:50 Gaining the conviction to adopt AI 29:54 When conviction turns into validation 30:37 What we can learn from Sal’s journey LINKS A Scorecard on our 3 AI Journeys - Jimmy Allen - Blog [https://tinyurl.com/AIJourneyScorecard] Bain & Company LinkedIn [https://www.linkedin.com/company/bain-and-company/] Bain & Company X [https://x.com/BainandCompany] Jimmy Allen LinkedIn [https://www.linkedin.com/in/james-allen-3442b/] Sal Khan LinkedIn [https://www.linkedin.com/in/khanacademy/] About the Host: Jimmy Allen is an Advisory Partner at Bain & Company with over 35 years’ experience advising leading organizations. He’s the author of multiple best-selling books on growth and leadership and the host and founder of Bain’s Global CEO Community Forum. Jimmy is a regular speaker at global business events, including the World Economic Forum, and serves on the Botswana Economic Advisory Council. Outside of consulting, Jimmy started his own record label [Abubilla Music] in 2008 and supports Singing Wells, a project dedicated to preserving Kenyan village music.
What does it take to expand worldwide without losing sight of the things that matter most? Daniel Servitje is the executive chairman of Grupo Bimbo, an organization that rose from a small bakery to become one of the largest food corporations in the world. Since taking over in 1997, Daniel has overseen 900% growth and expansion into multiple international markets. Yesterday, he was on a bread truck. Join host Jimmy Allen of Bain & Company and Daniel as they discuss how robust cultures are developed in the field, the long-term value of choosing patience over urgency, and how to navigate building new systems whilst ensuring existing ones continue to function. Daniel shares a vital tip for any CEO looking to develop their own business - never let growth separate you from the people that matter. Who really shapes the culture of a successful company? How can a field mentality help leaders grow their businesses? This is a conversation about the importance of a long-term perspective, knowing how to build a strong culture from the field, and the role of a leader in driving successful growth. https://www.bain.com/founders-mentality/ EPISODE CHAPTERS 00:00 Introduction 01:32 An inspiring visit to the bakery 02:46 Listening to voices across the company 04:01 What Daniel learned from the annual conference 05:10 Big ideas come from examining the small things 06:27 Building a culture that starts from the field 07:22 What it takes to develop internationally 08:04 How Grupo Bimbo went international successfully 09:35 Developing a global culture 11:33 Culture is built by actions, not by words 12:46 With growth comes opportunity, but also complexity 14:10 Why leaders need to break processes and take risks 16:54 Don’t get trapped by old systems 18:37 How to transform a company whilst running it 19:47 The importance of long term thinking 20:54 Sometimes slower is better 21:52 Balancing the systems paradox 22:38 Daniel's leading mentality 23:36 Getting energy from curiosity 25:30 Finding the right people to diffuse your energy 26:44 Why the source of your energy really matters 27:44 Daniel's recipe for successful growth LINKS A Case for Complexity - Jimmy Allen - Blog [https://tinyurl.com/thepowerofrenewal] Bain & Company LinkedIn [https://www.linkedin.com/company/bain-and-company/] Bain & Company X [https://x.com/BainandCompany] Jimmy Allen LinkedIn [https://www.linkedin.com/in/james-allen-3442b/] Daniel Servitje LinkedIn [https://www.linkedin.com/in/danielservitje/] About the Host Jimmy Allen is an Advisory Partner at Bain & Company with over 35 years’ experience advising leading organizations. He’s the author of multiple best-selling books on growth and leadership and the host and founder of Bain’s Global CEO Community Forum. Jimmy is a regular speaker at global business events, including the World Economic Forum, and serves on the Botswana Economic Advisory Council. Outside of consulting, Jimmy started his own record label [Abubilla Music] in 2008 and supports Singing Wells, a project dedicated to preserving Kenyan village music. Bain & Company Founder’s Mentality: The CEO Sessions is brought to you by Bain & Company, a global consultancy trusted by the world’s most influential business leaders. With decades of experience guiding organizations through growth, transformation, and leadership development, Bain’s executive insights offer what it takes to lead at scale.
What are the costs of not daring to make a change? Jacqueline Novogratz is the Founder & CEO of Acumen, an organisation that invests patient capital in enterprises working to reduce poverty around the world. In 2021, she took a $250 million risk when she set out to provide electricity to 75 million people in regions of sub-Saharan Africa that had a 45% electrification rate or below. It paid off. Join host Jimmy Allen of Bain & Company and Jacqueline as they discuss what we can learn from creative risk taking, how to balance socioeconomic tensions without compromising the mission, and how transforming our mentality from “what if?” to “what if I don’t?” can open the door for positive change. Jacqueline and Jimmy emphasise the value of asking ‘why’ when navigating complexity as a leader. How can we ensure that we not only remember our ‘why’, but also that it is worth remembering in the first place? This is a conversation about embracing complexity, the power of asking ‘why’, and daring to take risks in the pursuit of positive change. https://www.bain.com/founders-mentality/ EPISODE CHAPTERS 00:00 Introduction 01:21 The billion dollar plan 02:45 Why Acumen started in the hardest location 03:58 Securing the first funding - a $10 million bet on Jacqueline 05:51 Starting and letting the work teach them 08:37 Getting smarter through creative risk taking 11:56 How Jacqueline balances her vision with specificity 12:30 Using deep listening as a tool to understand complexity 15:33 Closing allows Acumen to reflect on their ‘why’ 16:37 Embracing complexity is what sets Acumen apart 18:30 What does it take to master complexity? 19:03 How rephrasing the question reminds us ‘why’ 19:36 What is Acumen’s ‘why’ 20:34 The importance of having the right ‘why’ 22:11 How Jacqueline approaches complexity 23:07 Embracing tension, rejecting compromise 24:40 Advice for ambitious young leaders 26:19 Jacqueline’s message LINKS A Case for Complexity - Jimmy Allen - Blog [https://tinyurl.com/acaseforcomplexity] Bain & Company LinkedIn [https://www.linkedin.com/company/bain-and-company/] Bain & Company X [https://x.com/BainandCompany] Jimmy Allen LinkedIn [https://www.linkedin.com/in/james-allen-3442b/] Jacqueline Novogratz LinkedIn [https://www.linkedin.com/in/jacqueline-novogratz/] About the Host: Jimmy Allen is an Advisory Partner at Bain & Company with over 35 years’ experience advising leading organizations. He’s the author of multiple best-selling books on growth and leadership and the host and founder of Bain’s Global CEO Community Forum. Jimmy is a regular speaker at global business events, including the World Economic Forum, and serves on the Botswana Economic Advisory Council. Outside of consulting, Jimmy started his own record label [Abubilla Music] in 2008 and supports Singing Wells, a project dedicated to preserving Kenyan village music.
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Before a strategy becomes a success story, it's a judgement call. Now in its second season, Founder's Mentality: The CEO Sessions gets inside the decisions that defined some of the world's greatest leaders - a bet the market couldn't yet see, a crisis that put the organisation's purpose to the test, and the courage to keep showing up even when you don't have the answer. How do you stay close to the frontline as the organisation scales? What does AI mean for the thing you have spent years building? How do you transform the company without breaking what makes it great? Hosted by Jimmy Allen, Advisory Partner at Bain & Company, bestselling author and leader of Bain's Global CEO Forum, each episode is a candid, in-depth conversation with leaders from Mars, The Economist Group, Khan Academy, and more. Each episode is built around one real story, one defining moment, and the lessons that come from living through it. Dense with insight and designed for leaders who listen with a pen in hand, the series explores the outer game of markets, technology and growth, and the inner game of energy, humility and courage, and what it takes to master both. The question this season isn't just what the CEO should do. It's who does the CEO need to become? About the Host: Jimmy Allen is an Advisory Partner at Bain & Company with over 35 years’ experience advising leading organizations. He’s the author of multiple best-selling books on growth and leadership and the host and founder of Bain’s Global CEO Community Forum. Jimmy is a regular speaker at global business events, including the World Economic Forum, and serves on the Botswana Economic Advisory Council. Outside of consulting, Jimmy started his own record label (Abubilla Music) in 2008 and supports Singing Wells, a project dedicated to preserving Kenyan village music.
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