Taking Action

Individualising treatment for a given client and their pet is essential and so we have to go beyond the theoretical techniques used in human and animal behaviour modification. In the last episode we looked at the COM-B model of human behaviour change. COM-B stands for Capability, Opportunities and Motivations underpinning human Behaviour change. We also introduced the Theoretical Domains, like an individual’s knowledge, beliefs about their capabilities, emotions, ability to visualize a goal a...