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DecaMillionaire Decoded: Daily Summaries Delivered
by Justin Goodbread
No fluff. No theory. Just real conversations with real business owners doing real numbers. Hosted by entrepreneur and exit strategist Justin Goodbread, DecaMillionaire Decoded helps service-based business owners scale past $10 million in enterprise value. Each episode delivers hard-earned strategies, honest insights, and tactical advice from those who have built, scaled, and exited companies at a high level — and from experts who coach them. Through direct interviews and expert breakdowns, Justin walks listeners through the Relentless Framework: Foundation, Examination, Execution, Exit, and Freedom. Whether you're already generating 6- to 7-figures or building toward your own 8-figure breakthrough, DecaMillionaire Decoded will help you turn chaos into clarity—and frustration into freedom. While all the insights shared are for educational purposes, remember to seek advice from a professional regarding your unique circumstances.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- 1 weeks ago1h 1m
90-Day Marketing Playbook to Attract Premium Clients for Financial Advisors
Most financial advisors remain trapped between $1M and $3M in revenue by recycling outdated marketing tactics and trading time for money. In this episode of Decamillionaire Decoded, host Justin Goodbread breaks down his actionable 90-day marketing system - the BLUEPRINT framework - built to scale financial advisory practices past $10M in enterprise value. Divided into three 30-day phases (Diagnose, Design, and Deliver), the BLUEPRINT outlines nine tactical 10-day moves: breaking operational bottlenecks, confronting client and advisor fears, earmarking strategic marketing bets, preserving proof, adopting polarizing market stances, and tracking scoreboard metrics</s
- 2 weeks ago15 min
Hard Work, Guesswork, or Framework: How to Take Your Practice from $1M to $3M
In this episode of Decamillionaire Decoded, Justin addresses why so many financial advisors who break through the $1M revenue mark get stuck and struggle to reach $3M . Moving away from the exhausting cycle of "hard work and guesswork" or fragmented DIY methods, Justin explains why true scale requires a proven framework . He breaks down the multi-phase journey of adopting a system - borrowing it fully, building upon it over time, and only later earning the right to freestyle . Finally, he emphasizes the essential trifecta: aligning your business framework, yourself, and your specific avatar to systematically double your enterprise value . DecaMillionaire Decoded Links • Relentless Value Coaching Workshops • DecaMillionaire Decoded on YouTube
- 2 weeks ago41 min
Building an Entity with an Identity: Bridging the Execution Gap, with Renee Russo
In this episode of Decamillionaire Decoded, Justin sits down with award-winning exit planner Renee Russo to discuss how to build a business with its own unique identity . Renee shares her personal entrepreneurial journey and breaks down how founders can bridge the "execution gap" between where they are and their ultimate vision . Together, they explore why entrepreneurial energy often becomes dysregulated without proper systems, how to build an "accountability infrastructure," and the critical mindset shift required to move from being an all-star player on the field to a strategic coach or owner . DecaMillionaire Decoded Links • LinkedIn - Renee Russo • WWW - ExitMentor.com • Book - Ready to Rise, by Renee Russo • Relentless Value Coaching Workshops • DecaMillionaire Decoded on YouTube
- 3 weeks ago23 min
How I Make My Clients Rich Against Their Will
In this episode of Decamillionaire Decoded, Justin exposes why the vast majority of financial advisors never cross $1M in revenue and explains how he helps his coaching clients build wealth systematically. Moving past the "sandcastle effect" - where revenue fluctuates and growth relies merely on market performance - Justin details the psychological shift from the panic zone ($0–$1M) and complacent zone ($1M–$3M) to the ultimate freedom zone ($3M+). DecaMillionaire Decoded Links • Relentless Value Coaching Workshops • DecaMillionaire Decoded on YouTube
- 4 weeks ago31 min
3 Financial Advisor Business Models
In this episode of Decamillionaire Decoded, Justin challenges the industry myth that financial advisors must choose between high income, calendar freedom, or enterprise value . Drawing from his personal journey - from building a lifestyle practice to launching an RIA from scratch and pursuing a $10 million net worth - Justin breaks down the drawbacks of both pure lifestyle and traditional value-creation business models . He introduces a third, superior alternative: the Value-Style business model . Through his Decamillionaire Way framework, he details how advisors can blend the best elements of lifestyle and enterprise growth to achieve high income, total freedom, and maximum business value simultaneously . DecaMillionaire Decoded Links • Relentless Value Coaching Workshops • DecaMillionaire Decoded on YouTube
- Oct 1, 202644 min
Fortune Favors the Bold: From a $500 Launch to a Multi-Million Dollar Exit, with Mitch Skyar
In this episode of Decamillionaire Decoded, host Justin Goodbread sits down with Mitch Skyer, a seasoned entrepreneur and Certified Exit Planning Advisor (CEPA). Mitch shares his journey from co-founding a transit technology company with just $500 to navigating a multi-million dollar acquisition and stepping into a leadership role within a private equity roll-up firm. Together, they discuss the core realities of scaling a business: knowing when to find complimentary partners, avoiding costly "rabbit hole" distractions, and recognizing when business risk outweighs opportunity<!
- Sep 28, 202627 min
Enemies of the DecaMillionaire
In this episode of Decamillionaire Decoded, Justin explores the mental and operational traps that prevent financial advisors from scaling their practice past $10 million in enterprise value. Drawing from a vivid personal experience in a pitch-black West Virginia coal mine and timeless principles from Psalm 23, Justin illustrates how advisors often feel trapped in "darkness" when chasing endless growth targets. Justin breaks down the journey from a "mountaintop of want" to a "mountaintop of more than enough," identifying the seven deadly enemies holding advisors back<!---
- Sep 21, 202627 min
How Financial Advisors Can Run a Discovery Meeting That Closes Itself
In this episode Justin reveals how financial advisors can stop endlessly chasing prospects and engineer a "discovery meeting" process that converts up to 80% of leads without relying on owner charisma or decades of experience. He breaks down why the traditional model of relying strictly on referrals leads to stagnation and explains how shifting to an automated, value-driven system builds scalable enterprise value. Justin walks listeners through his "DEPTH" framework - Diagnose, Expose, Picture, Transform, and Hardware - demonstrating how addressing prospect pain points, demonstrating real transformation, and providing key answers prior to the initial meeting empowers junior advisors and drastically boosts AUM conversion<span style= "font-family: Google Sans Text, sans-serif !impo
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About DecaMillionaire Decoded
No fluff. No theory. Just real conversations with real business owners doing real numbers. Hosted by entrepreneur and exit strategist Justin Goodbread, DecaMillionaire Decoded helps service-based business owners scale past $10 million in enterprise value. Each episode delivers hard-earned strategies, honest insights, and tactical advice from those who have built, scaled, and exited companies at a high level — and from experts who coach them. Through direct interviews and expert breakdowns, Justin walks listeners through the Relentless Framework: Foundation, Examination, Execution, Exit, and Freedom. Whether you're already generating 6- to 7-figures or building toward your own 8-figure breakthrough, DecaMillionaire Decoded will help you turn chaos into clarity—and frustration into freedom. While all the insights shared are for educational purposes, remember to seek advice from a professional regarding your unique circumstances.
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