Is running a branding studio actually worth it?

This week, we’re doing something a little different.No big topic or case study. Just an honest conversation about why running a creative business feels really hard sometimes.We’ve both had a few turbulent weeks recently, so we wanted to go properly behind the curtain and talk about the stuff that doesn’t normally make it onto Instagram: unpaid invoices, difficult client conversations, financial pressure, changing expectations around AI, slower leads and the constant pressure of having to go out and earn every single pound again next month.