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by Ben Herring
Coaching Culture with Ben Herring is your weekly deep-dive into the often-overlooked “softer skills” of coaching—cultural innovation, communication, empathy, leadership, dealing with stress, and motivation. Each episode features candid conversations with the world’s top international rugby coaches, who share the personal stories and intangible insights behind their winning cultures, and also their biggest failures and learnings from them. This is where X’s and O’s meet heart and soul, empowering coaches at every level to foster authentic connections, inspire their teams, and elevate their own coaching craft. If you believe that the real gold in rugby lies beyond the scoreboard, Coaching Culture is the podcast for you.
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A school with 2,100 students shouldn’t feel like a family, yet that’s exactly what we found at Grange School in Santiago, Chile. I’m joined by Francesco “Pancho” Pinha, former Chile captain, lifelong teacher, and the proud tradition keeper who helps explain why this program keeps producing an extraordinary share of Chile’s national team players and leaders. We talk about what “culture” looks like when it’s lived for decades: consistency over many years, coaches who care, and fundamentals don...
A state school winning at Twickenham sounds like a fairy tale until you hear how Northampton School for Boys actually built it. We sit down with Phil Beaumont and Simon Heffer, the leaders behind NSB rugby’s decade-long rise from six teams to 18 teams and hundreds of players, all in a non-selective, lottery-intake comprehensive where rugby is optional. What makes it work is not a single golden generation, it’s a repeatable system that keeps producing confident players and tight-knit squads ye...
Poor culture doesn’t just create problems you can see. It quietly steals the best parts of your team: the extra effort people would have given, the performance you expected from talented staff, and the potential that never gets a chance to emerge. We bring a high performance lens from elite sport into everyday leadership, because the same culture patterns show up in offices, businesses, and teams of every kind. We unpack three big costs. First, lost effort: when people do “just enough” becau...
A school can have great buildings, strong results, and a proud sports history and still miss the thing that actually makes young people thrive. We sit down with Andy Turner, principal of Tauranga Boys’ College in New Zealand, to unpack what he calls “invisible strength” and why school culture and team culture start with beliefs and values long before they show up as traditions, standards, or slogans. We get specific about boys’ education and leadership: the biggest message young men share is...
Coaching hasn’t gotten softer, it’s gotten more human. We’re seeing it in sport, in business, and in everyday workplace leadership: the old model where players and employees simply adapt to the coach does not hold up the way it used to. So we share the framework we teach in our Coaching Culture workshops and keynotes, built for modern coaching, modern teams, and modern expectations. We walk through the Three Bs of modern coaching: Build, Bring, Become. First, we build the environment and tea...
A coach can win games and still lose the room. Sean Skehan joins us to get brutally honest about what actually holds a rugby program together when pressure hits, emotions run high, and real life at home is waiting after the final whistle. We start with parenting and identity, because becoming a dad forces Sean to rethink anxiety, post-loss frustration, and the discipline of being fully present, lessons that transfer straight into leadership and coaching culture. From there, we dig into the n...
An American-developed rugby coach taking a professional job overseas is rare, and Brendan O’Meara knows exactly why. His path runs through years of volunteering, uncomfortable learning curves, and the kind of persistence that doesn’t look dramatic from the outside. Now he’s heading to Japan rugby with the NEC Green Rockets, and we get specific about what it actually took to earn that step and what it will demand next. We unpack the “self-made coach” reality in American rugby and why ex...
Most youth sports are built to sort kids into winners and losers. Jason Zemke built the Charlotte Cardinals to keep kids playing. We’re joined by Jason from Charlotte, North Carolina, the head coach behind one of the fastest-growing youth rugby programs in the United States. The Cardinals exploded from a brand-new club into a national powerhouse, but the real story is how they did it: treating rugby as a community first, a development pathway second, and a scoreboard a distant third. We dig ...
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Coaching Culture with Ben Herring is your weekly deep-dive into the often-overlooked “softer skills” of coaching—cultural innovation, communication, empathy, leadership, dealing with stress, and motivation. Each episode features candid conversations with the world’s top international rugby coaches, who share the personal stories and intangible insights behind their winning cultures, and also their biggest failures and learnings from them. This is where X’s and O’s meet heart and soul, empowering coaches at every level to foster authentic connections, inspire their teams, and elevate their own coaching craft. If you believe that the real gold in rugby lies beyond the scoreboard, Coaching Culture is the podcast for you.
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