#136 The Next Arbitrage Window Is on ChatGPT | Mike Mallazzo & Tye DeGrange
Mike Mallazzo, GM at Alephic Media, joins Tye DeGrange to unpack the next arbitrage window: marketing to LLMs and AI search engines. They cover AEO and GEO strategy, how brands get cited by ChatGPT and other AI assistants, the emerging opportunity in AI-driven ad arbitrage, why partner and affiliate marketing are becoming core to AI search strategy, and why traditional attribution models (MMM/MTA) are losing their grip.#AlwaysBeTesting #AEO #GEO #AISearch
Podzilla Summary coming soon
Sign up to get notified when the full AI-powered summary is ready.
Free forever for up to 3 podcasts. No credit card required.
Listen to This Episode
More from Always Be Testing
#140 Why Chasing Clicks Is Killing Your Pipeline | Tye DeGrange & Rob Pinkerton
#139 Brands Without Creator Partnerships Are Invisible to AI | Tye DeGrange & Dave Yovanno
#138 Market Research CEO: Your SaaS Ads Are Burning Cash on a Message Nobody Wants | Peep Laja & Tye DeGrange
#137 From CJ Call Center to Fortune 500 CMO | Sunil Kaki & Tye DeGrange
Get summaries like this every morning.
Free AI-powered recaps of Always Be Testing and your other favorite podcasts, delivered to your inbox.
Free forever for up to 3 podcasts. No credit card required.